Director, Technology Strategy

dentsu; United States; Remote; USD 113,000 - 158,000; Full time

Benefits offered by this job

Medical vision dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu is seeking a Technology Strategy Director who will partner with senior leaders to master marketing technology stacks and drive sound consulting deliverables. You will lead discovery meetings, build compelling value stories, and oversee delivery; travel up to 25%.

Remote work available for candidates in the continental U.S. With 10+ years in technology/marketing consulting or digital agency experience, you will guide engagements, mentor analysts, and craft data-driven recommendations

Qualifications

• 10+ years of experience consulting within technology or marketing.
• Senior knowledge of CRM concepts and customer experience tech, including loyalty, service, commerce, content, analytics and cloud tech.
• Expert knowledge in relational databases, data integration, analytic modeling, campaign management, content management, commerce, loyalty, messaging, service and BI systems.
• Experience managing people and leading a diverse team.
• Expert proficiency in Excel, PowerPoint, Lucidchart, Miro and Visio.
• Bachelor’s degree from an accredited college/university.
• Ability to travel for clients up to 25%.

Responsibilities

• Provide expertise across digital technology components including Identity Resolution, Data Management and Architecture, Analytics/Measurement & Reporting, AI and Modeling, Audience Management, Testing and Optimization, Content Management and Delivery, Channel Personalization, Demand Generation, and AdTech.
• Connect technology capability goals to client needs and build compelling value stories.
• Lead client meetings and manage expectations by facilitating discussions.
• Guide daily delivery with the team using PowerPoint, Excel, and Lucidchart.
• Lead discovery meetings with clients and partners, gathering notes and follow-ups.
• Offer industry POV about CX tech stack and create expertise.
• Develop recommendations for using information and technology to guide programs across channels.
• Manage consulting analysts to shape work product and coach storytelling.
• Leverage assets and frameworks; contribute to new consulting engagements.
• Educate teams on how CX tech components work together to support evolved experiences.
• Support business development as a technology strategy SME.

Skills

Consulting leadership

CRM concepts

Analytics modeling

Stakeholder management

Presentation skills

Education

Bachelor’s degree

Tools

Excel

PowerPoint

Lucidchart

Miro

Visio

Job description

Job Description:

We welcome remote candidates based in the continental United States.

As our new Technology Strategy Director, you will report to the Senior Director/ VP, Technology Strategy, and partner with other senior leaders, analysts and managers on each project. You will be called to master our frameworks and develop an advanced understanding of how the entire marketing technology stack comes together to promote our client’s vision.

You will work across industries with subject matter experts and expertise to come together in sound consulting deliverables informing planning, main decisions and technical implementations.

You Will:

• Provide expertise, vendor knowledge, and industry best practices across digital technology components including: Identity Resolution, Data Management and Architecture, Analytics/ Measurement & Reporting, Artificial Intelligence and Modeling, Audience Management, Testing and Optimization, Content Management and Delivery, Channel Personalization, Demand Generation, and AdTech
• Connect technology capability goals to our needs and build compelling stories to explain value
• Build relationships and manage client expectations by facilitating and driving client meetings and discussions
• Lead daily delivery efforts partnering with the engagement team members to complete materials in PowerPoint, excel (can maintain spreadsheets), and Lucidchart.
• Lead discovery meetings with clients, new partners, vendors or subject matter experts taking notes, gathering documentation and identifying follow-ups
• Bring an industry-leading perspective / POV about an important area of the customer experience technology stack and create expertise
• Provide opinions and recommendations in all manner of marketing-related technology use cases
• Lead consulting engagements by building the storytelling and developing recommendations for how to best use information and technology to guide programs across all channels and media
• Manage consulting analysts to guide work product development, coach storytelling skills, and educate on technology capabilities
• Leverage existing frameworks and gather important assets and materials
• Oversee internal projects to improve the offerings and capabilities of the team including bringing new consulting engagements to leadership for consideration
• Develop materials to illustrate and educate teams on how CX technology components work together to support evolved customer experiences
• Support business development opportunities across variety of industries as a technology strategy subject matter expert (SME) or finding opportunities within existing clients

You Have:

• 10+ years of experience consulting within technology or marketing OR 10+ years of experience working in a digital agency operating marketing technology in a specific field
• Senior knowledge of Customer Relationship Marketing (CRM) technical concepts, customer experience technology, including loyalty, service, commerce, content, analytics and cloud technologies
• Expert knowledge in a focused capability or capabilities around relational databases, customer data integration, analytic modeling, campaign management, content management, commerce, loyalty, messaging, service and business intelligence systems will be evaluated
• Experience managing people and leading a diverse team
• Expert proficiency in excel (can maintain spreadsheets), PowerPoint, Lucidchart, Miro and Vizio
• Bachelor’s degree from an accredited college/university
• Ability to travel for clients up to 25%

Additional Qualifications (It’s advantageous if you have these!):

• Deep understanding and proficiency in how a technology ecosystem works and is implemented to be used by marketing/business teams, including platforms such as, Email Service Platform, CDP, Digital Asset Manager, Data Lake, or ID Resolution technology. This should include major requirements for successful implementation and the problems a technology is built to resolve. It may also include an understanding of different vendors for a technology and how they each provide unique solutions in the larger marketplace for the technology
• Success in leading consulting work for clients and providing presentations and deliverables to a client
• Demonstrated experience in testing, expanding, and correcting one’s personal knowledge of a topic to improve existing skills
• Desire to understand client systems and challenges naturally enough to provide insightful, nuanced, and recommendations specific to the client.

The annual salary range for this position is $113,000-$158,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

#LI-REMOTE #LI-MERKLE

Location:

USA - Remote - Colorado

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

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