Director, Team Marketing & Fan Growth

The UFL; Dallas (TX); Hybrid; USD 120,000 - 150,000; Full time

Job summary

The United Football League (UFL) seeks a Director of Team Marketing in Dallas, TX to lead all team and league marketing and branding efforts in the local market. This hybrid role requires driving campaigns, events, and fan engagement to grow attendance and revenue across social and digital channels.

You will translate the league strategy into a year-round activation plan, collaborating with sponsorship, communications, ticketing and content teams, and ensuring strong community relationships that

Qualifications

• 6-8 years of progressive marketing management in consumer-facing sports or entertainment.
• Experience creating campaigns and digital assets with strong brand judgment.
• Ability to manage multiple projects and stakeholders effectively.

Responsibilities

• Develop and execute team and league marketing campaigns to support revenue goals.
• Collaborate with league and team marketing to implement go-to-market plans.
• Lead local field marketing, fan engagement, and community activations.
• Manage the team marketing budget and measure success with KPIs.
• Build the local team brand and reputation across stakeholders.

Skills

Brand strategy

Campaign execution

Cross-functional leadership

Fan engagement

Job description

The United Football League (UFL) seeks a Director of Team Marketing in Dallas, TX to lead all team and league marketing and branding efforts in the local market. This hybrid role requires driving campaigns, events, and fan engagement to grow attendance and revenue across social and digital channels.

You will translate the league strategy into a year-round activation plan, collaborating with sponsorship, communications, ticketing and content teams, and ensuring strong community relationships that