Director, Strategy & Investment

Zenith; New York (NY); On-site; USD 119,000 - 169,000; Full time

Job summary

A leading media agency is seeking a proactive Director, Strategy & Investment to drive innovation and results. In this role, you will utilize your media planning expertise to provide strategic insight and foster collaboration across teams, ultimately aiming to enhance client business outcomes.

Benefits

Medical coverage

Dental and vision insurance

401K plan

Parental leave

Flexible time off

Qualifications

• 8+ years of media planning/digital activation experience.
• Ability to translate data into actionable ideas.
• Strong written and verbal communication skills.

Responsibilities

• In-depth knowledge of video investment products and trends.
• Expertise in measurement tools for campaign effectiveness.
• Analyze campaign performance to inform investment decisions.

Skills

Media strategy

Investment analysis

Data-driven storytelling

Effective communication

Education

B.A. or B.S. in Marketing, Advertising, or related field

Tools

Nielsen

iSpot

Job description

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Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Overview

We are seeking a proactive, results-oriented media professional with a strong entrepreneurial approach and a passion for driving innovation in a fast-paced, data-driven environment. The ideal candidate will have a proven track record of success in media strategy, investment, and cross-platform analytics, along with the ability to communicate effectively across collaborators.

Responsibilities

• Video Investment Expertise: In-depth knowledge of the latest video investment products and marketplace trends. Ability to identify shifts in media consumption habits and apply them to strategic media recommendations.
• Measurement & Attribution: Proficient in industry-standard measurement tools, such as Nielsen and iSpot, with the ability to apply these platforms for audience measurement, campaign effectiveness, and cross-channel attribution.
• Data-Driven Storytelling: Expertise in translating complex media data into clear, actionable insights. Able to analyze campaign performance and audience behavior to craft compelling narratives that inform investment decisions.
• Media Investment & Planning Experience: Strong background in reach/frequency (R/F) strategy, with hands-on experience in video investment and media planning across linear, digital, and advanced TV platforms.
• Test-and-Learn Strategy: Experience in designing and completing test-and-learn initiatives, including hypothesis development, collaborator engagement, and post-campaign analysis to optimize future planning.
• Excellent Communication Skills: Proven ability to clearly articulate media strategies, performance updates, and insights to cross-functional teams and senior collaborators across multiple lines of business.
• Campaign Implementation Support: Familiarity with trafficking processes and standard methodologies, including adhering to established tagging taxonomies and naming conventions to ensure accurate campaign tracking.
• Entrepreneurial Spirit: Demonstrates a builder’s attitude, actively seeking opportunities to improve processes, innovate media strategies, and drive value through new ideas and solutions. Lead by example assisting in all levels of the planning and activation process
  
  

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 8+ years of media planning/digital activation experience
• Needs minimal supervision, relying on your own experience/ judgment
• Resource for others in resolution of complex problems/issues
• Ability to translate data into well-articulated and actionable ideas
• Have strong written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Excellent management, motivational, organizational, interpersonal, and quantitative/analytical skills
• Diligent with proven ability to thrive in a fast-paced environment
• Demonstrated ability to learn new propriety software and processes quickly and proficiently
• Understanding of Activation/Negotiation team functions
  
  

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $119, 510 - $169,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/18/2025.

Veterans Encouraged to Apply

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Finance and Sales

• Industries

  Advertising Services

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