Director Strategic Partnerships, Demand

Comcast Business; New York (NY); On-site; USD 183,000 - 275,000; Full time

Job summary

FreeWheel, a Comcast company, seeks a Director of Strategic Partnerships, Demand to lead strategic relationships and integration priorities across a portfolio of enterprise demand partners.

This role will serve as a senior partner lead for some of FreeWheel’s largest programmatic demand relationships, including major DSPs, and will connect commercial strategy, technical integration planning, contract negotiation, and cross-functional execution.

Qualifications

• 8+ years in ad tech, programmatic advertising or related commercial role.
• Deep understanding of DSP/SSP workflows, ORTB and bidstream.
• Proven experience leading complex negotiations and partner agreements.
• Ability to synthesize insights from multiple data sources and make recommendations.
• Experience developing strategic account plans and partnership roadmaps.
• Strong cross-functional leadership across Product, Engineering, Revenue, Account Management, Operations, Finance, Legal, Privacy, and senior leadership.
• Excellent written and verbal communication with executive presence.
• Bachelor’s degree or equivalent practical experience.

Responsibilities

• Own strategy and senior relationships for a portfolio of demand partners.
• Develop and drive internal strategic account plans and roadmaps.
• Lead complex partner negotiations and contract terms.
• Evaluate integration requests and frame business cases.
• Coordinate cross-functional execution across Product, Engineering, Revenue, Legal and more.
• Produce concise materials and executive updates.
• Operate with independent judgment on strategic matters.
• Occasional night/weekend work and flexible schedule.

Skills

Programmatic advertising

Business development

Strategic partnerships

Negotiation

Cross-functional leadership

Executive communication

Data analysis

Contract management

Education

Bachelor's degree

Job description

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

FreeWheel is seeking a Director, Strategic Partnerships, Demand to lead strategic relationships and integration priorities across a portfolio of enterprise demand partners. This role will serve as a senior partner lead for some of FreeWheel’s largest programmatic demand relationships, including major DSPs, and will connect commercial strategy, technical integration planning, contract negotiation, and cross-functional execution.

The Director will translate partner opportunities and requests into clear strategies, business cases, and operating plans that support marketplace revenue growth while protecting FreeWheel’s long-term strategic interests. The role will lead complex negotiations and integration upgrades, guide strategic account planning, and coordinate high-profile, time-sensitive work across Product, Engineering, Revenue, Account Management, Marketplace Operations, Finance, Legal, Privacy, and other teams.

The ideal candidate combines deep programmatic advertising expertise with strong commercial judgment, analytical rigor, execution excellence, and executive presence. This person can move comfortably between senior partner conversations, technical product discussions, contract strategy, performance analysis, and internal decision-making. The successful candidate will make data-backed decisions with minimal guidance and create alignment across senior stakeholders.

What You Will Own

• Strategic demand partner leadership: Own the strategy and senior relationship for a portfolio of foundational and enterprise demand partners
• Strategic account planning: Develop and drive internal strategic account plans, joint business priorities, executive narratives, and measurable partnership roadmaps that connect partner opportunities to FreeWheel objectives.
• Commercial and contractual ownership: Lead complex partner negotiations, agreement updates, incentive structures, integration terms, and internal approval processes in close partnership with Legal, Finance, Product, and executive stakeholders.
• Integration strategy and prioritization: Evaluate new requests for product capabilities, API support, ad formats, data requirements, and material integration changes; frame the business case, strategic tradeoffs, resource implications, and recommended path forward.
• Cross-functional execution: Act as the quarterback for high-profile partner initiatives, aligning decision makers and delivery teams across Product, Engineering, Demand Revenue, Account Management, Marketplace Operations, Global Client Services, Legal, Privacy, and Compliance.
• Partner escalation: Serve as a conduit to the organization on issues that require strategic judgment, rapid coordination, or executive alignment, while distinguishing partnership strategy from day-to-day account management and troubleshooting.

Job Description

Responsibilities

• Partner with Product and Engineering to shape business requirements, define the strategic rationale for integration changes, and secure alignment on priorities and tradeoffs.
• Develop clear points of view and recommendations on evolving market topics such as dynamic podding, supply-path optimization, identity and partner-owned buying workflows.
• Use performance data, marketplace trends, partner inputs, and internal stakeholder feedback to identify patterns, frame decisions, and build persuasive executive narratives
• Coordinate response to high-profile and time-sensitive partner requests, maintaining urgency while ensuring decisions are grounded in sufficient analysis, stakeholder input, and protection of FreeWheel’s strategic interests.
• Work closely with Demand Account Management on QBRs, partner performance, adoption, and follow-through, while maintaining clear ownership of strategic planning
• Build concise written materials, business cases, negotiation strategies, executive updates, and presentations that make complex technical and commercial issues easy to understand and act upon.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Required Qualifications

• 8+ years of experience in ad tech, programmatic advertising, digital media, platform partnerships, business development, or a related commercial role, preferably within or closely partnering with a DSP, SSP, ad server, publisher platform or advertising business.
• Deep understanding of the programmatic advertising ecosystem, including DSP and SSP workflows, ORTB, auction and bidstream mechanics, CTV and video monetization
• Proven experience leading complex commercial negotiations and partner agreements, with the judgment and resilience to hold a clear position under pressure while finding practical paths to agreement.
• Demonstrated ability to synthesize insights from varied or imperfect data sources, identify patterns, assess strategic tradeoffs, and convert analysis into a clear recommendation.
• Experience developing strategic account plans, joint business plans, executive business reviews, product business cases, or partnership roadmaps for large and complex technology partners.
• Strong cross-functional leadership skills and a track record of driving decisions and execution across Product, Engineering, Revenue, Account Management, Operations, Finance, Legal, Privacy, and senior leadership without relying on direct authority.
• Excellent written and verbal communication skills, with the executive presence to influence senior internal stakeholders and external partner leaders and the ability to simplify technical concepts for non-technical audiences.
• Ability to balance urgency with rigor, make progress amid ambiguity, and adapt quickly as partner priorities, market conditions, and internal constraints evolve.
• Bachelor’s degree or equivalent practical experience.

Success Profile

• Commercially strategic: Understands how partner choices, contract terms, product investments, and marketplace dynamics connect to revenue growth and long-term leverage.
• Analytically rigorous: Finds the signal in messy data, challenges assumptions, and builds recommendations that are both evidence-based and easy to act on.
• Technically credible: Can engage deeply enough on programmatic workflows, bidstream requirements, APIs and product dependencies to guide strategy and earn trust.
• Skilled negotiator: Prepares thoroughly, understands both sides’ objectives, protects core interests, and finds creative paths to durable agreements.
• Urgent and resilient: Maintains momentum through ambiguity, setbacks, and shifting priorities without sacrificing judgment or follow-through.
• Influential leader: Creates alignment across teams, communicates effectively with executives, and raises the quality of thinking and execution around them.
• People developer: Enjoys coaching others, setting clear expectations, and building the capabilities needed for a high-performing partnerships team.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Collaboration, Customer Retentions, Revenue Growth

Compensation

New York Pay Range: $183,228.00 - $274,842.00

Targeted Commission: $83,571.00

Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

10 Years +

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.