Global Product Marketing Manager – Services

Vertiv Group Corporation; Westerville (OH); On-site; USD 110,000 - 150,000; Full time

Job summary

Vertiv Group Corporation in Westerville, Ohio, seeks a Global Portfolio Marketing Manager – Services who will own the marketing strategy for the Services portfolio, including value propositions, collateral, sales enablement, go-to-market plans, events and campaigns.

You will lead cross‑functional initiatives, develop product messaging, analyze market trends and competitive landscape, and collaborate with Offering Management and Sales to drive growth and revenue.

Qualifications

• Minimum 5 years in B2B product marketing in a technical industry.
• Experience with enterprise software products and services.
• Ability to craft compelling value propositions and messaging.

Responsibilities

• Own SPOC for Services marketing and holistic positioning.
• Develop launch and go-to-market plans for new and existing services.
• Create marketing content, messaging and sales enablement materials.
• Analyze market trends, competitive landscape and insights.
• Collaborate with Offering Management and Sales to drive growth.
• Lead regional marketing programs addressing market opportunities.
• Present portfolio initiatives and outcomes to leadership.

Skills

B2B marketing

Product marketing

Enterprise software

Public speaking

Data analysis

Messaging strategy

Cross-functional collaboration

Education

MBA or Marketing

Tools

Salesforce

Marketo

Google Analytics

Job description

Position Summary

The Global Portfolio Marketing Manager – Services serves as an expert for the Services portfolio in customer applications, market trends, competitive landscape, buyer personas and product positioning. This role is responsible for developing the marketing strategy, including, but not limited to value propositions, creating marketing collateral, sales enablement, go-to-market plans, events, and campaigns. They are the strategic lead when planning and executing Marketing initiatives that drive business and revenue goals

Responsibilities

• Own business relationship as single point of contact (SPOC) and acts as product expert for holistic positioning, solutions and marketing initiatives across the portfolio.
• Develop comprehensive product launch and program plans for new and existing services that drive a solutions marketing mindset across the business unit.
• Act as first layer subject matter expert (SME) on Marketing content (e.g., written, media, events, planning, etc.) for Services.
• Own product messaging & expertise that drive product campaigns – drive depth of knowledge in external product communications, promotion and sales enablement.
• Competitive analysis and positioning strategy
• Research market trends, industry trends, and competitive landscape.
• Track and provide offering trend analysis and insights to Marketing and Global Offering Management Teams.
• Work closely to enable sales teams via training materials and tools for solutions.
• Develop sales tools and materials, including presentations, brochures, and case studies.
• Assist in creating sales strategies and tactics to effectively position and sell solutions.
• Collaborate with Offering Management and Sales teams to ensure effective sales enablement tools and strategies.
• Present portfolio marketing initiatives, plans and outcomes to leadership and other cross functional teams.
• Support regional marketing programs to address market opportunities and customer needs.
• Develop and continuously improve customer facing collateral: data sheets, brochures, website, and other.
• Other duties and responsibilities as assigned

Qualifications

• Minimum 5 years experience in product marketing, engineering, or product management for B2B in a technical industry.
• At least 3 years in Enterprise Software Product Marketing role within an industrial class solutions setting (Advanced Systems Control and/or data Centers would be a plus).
• Engineering background a plus.
• Strong presentations and public speaking skills.
• Experience with data analysis and ability to effectively communicate findings while tailoring to a variety of different audiences.
• Ability to create value propositions and messaging strategies.
• Ability to develop strategies for creating marketing driven pipeline for new and existing offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships.
• Goal oriented self-starter; comfortable with ambiguity, know how to define clear objectives in uncertainty and deliver results
• Highly collaborative, able to work across functional teams
• Must be able to prioritize many projects and work well under pressure.
• Proactive communicator with strong attention to detail.
• Ability to pick up technical concepts quickly.
• Enthusiastic and persistent problem solver.
• Excellent organizational skills and process-oriented
• Strong written and verbal communication skills
• Self-motivated; comfortable owning processes/projects and seeing them through to completion
• Knowledge of data center software/hardware solutions and industry trends

Physical & Environmental Demands

• None

Time Travel Required

• 10%

The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities.

OUR CORE PRINCIPALS

Safety. Integrity. Respect. Teamwork. Inclusion.

OUR STRATEGIC PRIORITIES

• High-Performance Culture
• Customer Focus
• Operational Excellence
• Innovation
• Financial Strength

VERTIV BEHAVIORS

• Own it
• Act with urgency
• Foster a customer-first mindset
• Think big and execute
• Lead by example
• Drive continuous improvement
• Learn and seek out development
• Promote transparent & open communication

About Vertiv

Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to enable its customers’ vital applications to run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extend from the cloud to the edge of the network. Headquartered in Westerville, Ohio, USA, Vertiv employs around 34,000 people and does business in more than 130 countries. Visit Vertiv.com to learn more.

Work Authorization

No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Equal Opportunity Employer

Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to [e-mail].