Director, Store Design

Victoria's Secret; Reynoldsburg, Northern (OH, KY); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Victoria's Secret is seeking a Store Design Director – Domestic Rollout to lead the design rollout and delivery of all retail projects across the United States and Canada. This role oversees flagship stores, shopping center locations, outlets, relocations, remodels, and new openings, ensuring timely delivery within approved budgets and brand standards.

As a key cross-functional leader, you will collaborate with Real Estate, Construction, Procurement, Operations, and Visual Merchandising to

Qualifications

• Experience leading large-scale retail design programs.

Responsibilities

• Lead the design rollout and delivery of domestic retail projects across the United States and Canada.
• Manage projects across flagship, mall, outlet, relocations, remodels, and new store openings.
• Ensure on-time delivery within budgets and aligned with brand standards.

Skills

Leadership

Cross-functional

Project management

Retail design

Job description

Description

The Store Design Director – Domestic Rollout is responsible for leading the successful delivery of all retail store projects across the United States and Canada. This role oversees the rollout of all store formats, including flagship stores, shopping center locations, outlet stores, relocations, remodels, partial refurbishments, and strategic capital projects.

Your Impact

Store Rollout & Project Delivery:

Lead the design rollout and delivery of all domestic retail projects across the United States and Canada.

Manage projects across all store formats, including flagship stores, shopping center locations, outlet stores, relocations, remodels, partial refurbishments, and new store openings.

Ensure projects are delivered on time, within approved budgets, and in accordance with established tier parameters.

Balance design quality, operational requirements, program schedules, and commercial objectives throughout the project lifecycle.

Maintain and continuously improve design standards, templates, libraries, and best practices to promote consistency, efficiency, and knowledge sharing across the Store Design organization

Design Leadership:

Translate approved design concepts into technically robust, buildable store designs that respond to individual site conditions while maintaining brand integrity.

Review store layouts, schematic designs (in house), design development packages, and technical documentation to ensure quality and consistency.

Present design solutions confidently to senior leadership and cross-functional stakeholders, clearly articulating design rationale, commercial considerations, and project outcomes.

Apply strong retail design principles while considering customer experience, operational efficiency, cost, and constructability.

Cross-Functional Collaboration:

Partner closely with Real Estate during site evaluation and lease review to assess opportunities and constraints.

Collaborate with Construction throughout project delivery to resolve site-specific design and technical issues while maintaining design intent.

Work with Procurement to ensure material selections, fixtures, finishes, and specifications align with approved budgets and sourcing strategies.

Collaborate with Operations and Visual Merchandising to ensure stores support operational excellence and deliver an exceptional customer experience.

Build trusted partnerships across cross-functional teams and consistently influence stakeholders through clear communication, sound judgment, and collaborative problem solving.

Team Leadership:

Lead, mentor, and develop the domestic Store Design team, fostering technical excellence, collaboration, accountability, and professional growth.

Manage workloads, establish project priorities, and allocate resources across multiple concurrent projects.

Conduct regular design reviews, provide coaching and constructive feedback, and support succession planning within the team.

Identify project risks and proactively develop solutions to minimize impacts on schedule, budget, design quality, and operational objectives.

Promote a collaborative, high-performing culture focused on continuous improvement and design excellence.

Consultant & Stakeholder Management:

Manage relationships with external architects, consultants, landlords, and specialist design partners throughout project delivery.

Review consultant work to ensure compliance with company standards, project requirements, and technical expectations.

Coordinate effectively with internal and external stakeholders to maintain project momentum and achieve successful project outcomes.

Continuous Improvement:

Support the implementation of evolving brand standards in partnership with the Design Concepts team.

Identify opportunities to improve design processes, documentation standards, project delivery methods, and value engineering initiatives.

Drive consistency across all domestic projects while remaining responsive to individual market and site requirements.

Working within the Store Design team, the Director ensures that each project is delivered in alignment with the company's design standards, commercial objectives, budget parameters, and program timelines. The role translates approved retail concepts into buildable, market-appropriate store designs while maintaining the integrity of the brand across every customer touchpoint.

As a key cross-functional leader, the Director partners closely with Real Estate, Construction, Procurement, Operations, and Visual Merchandising to drive efficient project delivery and resolve challenges throughout the project lifecycle. The role is also responsible for leading and developing the domestic design team while managing external architects and consultants to ensure consistent quality across all projects.

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