Director, Store Design

Victoria’s Secret & Co.; Reynoldsburg (OH); On-site; USD 152,000 - 216,000; Full time

Job summary

Victoria’s Secret & Co. is seeking a Store Design Director – Domestic Rollout to lead the nationwide delivery of store projects across the United States and Canada, ensuring on-time, on-budget completion while maintaining brand standards.

You will supervise internal teams and collaborate with Real Estate, Construction, Procurement, Operations, and Visual Merchandising to deliver exceptional customer experiences.

Qualifications

• Bachelor's or Master's Degree in Architecture, Interior Architecture, Interior Design, or a related discipline.
• Registered Architect preferred.
• Minimum 8–10 years' experience in retail architecture, store design, or retail project delivery, including experience leading multi-site retail rollouts.
• Demonstrated experience delivering flagship, shopping center, outlet, and refurbishment projects within a multi-unit retail environment.
• Experience managing internal design teams, external architects, and multidisciplinary consultants.
• Strong understanding of retail construction, documentation, procurement, building codes, and project delivery.

Responsibilities

• Lead the design rollout and delivery of all domestic retail projects across the United States and Canada.
• Manage projects across all store formats, including flagship stores, shopping center locations, outlet stores, relocations, remodels, partial refurbishments, and new store openings.
• Ensure projects are delivered on time, within approved budgets, and in accordance with established tier parameters.
• Balance design quality, operational requirements, program schedules, and commercial objectives throughout the project lifecycle.
• Maintain and continuously improve design standards, templates, libraries, and best practices to promote consistency, efficiency, and knowledge sharing across the Store Design organization.
• Translate approved design concepts into technically robust, buildable store designs that respond to site conditions while maintaining brand integrity.
• Review layouts, schematic designs, design development packages, and technical docs to ensure quality and consistency.
• Present design solutions confidently to senior leadership and cross-functional stakeholders with clear rationale.
• Apply strong retail design principles considering customer experience, operational efficiency, cost, and constructability.
• Partner with Real Estate during site evaluation and lease review to assess opportunities and constraints.
• Collaborate with Construction to resolve site-specific design issues while maintaining design intent.
• Work with Procurement to align materials with budgets and sourcing strategies.
• Collaborate with Operations and Visual Merchandising to support operational excellence and customer experience.
• Build trusted partnerships across cross-functional teams and influence stakeholders through communication and problem solving.
• Lead, mentor, and develop the domestic Store Design team, manage workloads, and allocate resources across projects.
• Identify risks and proactively develop solutions to minimize impacts on schedule and budget.
• Promote a culture of continuous improvement and design excellence.

Skills

Leadership

Cross-functional collaboration

Presentation skills

Problem solving

Attention to detail

Communication

Education

Bachelor's/Master's in Architecture

Tools

AutoCAD

Revit

Adobe Creative Suite

SketchUp

Microsoft Office

Rhino

BIM workflows

Job description

Why You Belong Here

At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.

Description

The Store Design Director – Domestic Rollout is responsible for leading the successful delivery of all retail store projects across the United States and Canada. This role oversees the rollout of all store formats, including flagship stores, shopping center locations, outlet stores, relocations, remodels, partial refurbishments, and strategic capital projects.

Your Impact

Store Rollout & Project Delivery

• Lead the design rollout and delivery of all domestic retail projects across the United States and Canada.
• Manage projects across all store formats, including flagship stores, shopping center locations, outlet stores, relocations, remodels, partial refurbishments, and new store openings.
• Ensure projects are delivered on time, within approved budgets, and in accordance with established tier parameters.
• Balance design quality, operational requirements, program schedules, and commercial objectives throughout the project lifecycle.
• Maintain and continuously improve design standards, templates, libraries, and best practices to promote consistency, efficiency, and knowledge sharing across the Store Design organization

Design Leadership

• Translate approved design concepts into technically robust, buildable store designs that respond to individual site conditions while maintaining brand integrity.
• Review store layouts, schematic designs (in house), design development packages, and technical documentation to ensure quality and consistency.
• Present design solutions confidently to senior leadership and cross-functional stakeholders, clearly articulating design rationale, commercial considerations, and project outcomes.
• Apply strong retail design principles while considering customer experience, operational efficiency, cost, and constructability.

Cross-Functional Collaboration

• Partner closely with Real Estate during site evaluation and lease review to assess opportunities and constraints.
• Collaborate with Construction throughout project delivery to resolve site-specific design and technical issues while maintaining design intent.
• Work with Procurement to ensure material selections, fixtures, finishes, and specifications align with approved budgets and sourcing strategies.
• Collaborate with Operations and Visual Merchandising to ensure stores support operational excellence and deliver an exceptional customer experience.
• Build trusted partnerships across cross-functional teams and consistently influence stakeholders through clear communication, sound judgment, and collaborative problem solving.

Team Leadership

• Lead, mentor, and develop the domestic Store Design team, fostering technical excellence, collaboration, accountability, and professional growth.
• Manage workloads, establish project priorities, and allocate resources across multiple concurrent projects.
• Conduct regular design reviews, provide coaching and constructive feedback, and support succession planning within the team.
• Identify project risks and proactively develop solutions to minimize impacts on schedule, budget, design quality, and operational objectives.
• Promote a collaborative, high-performing culture focused on continuous improvement and design excellence.

Consultant & Stakeholder Management

• Manage relationships with external architects, consultants, landlords, and specialist design partners throughout project delivery.
• Review consultant work to ensure compliance with company standards, project requirements, and technical expectations.
• Coordinate effectively with internal and external stakeholders to maintain project momentum and achieve successful project outcomes.

Continuous Improvement

• Support the implementation of evolving brand standards in partnership with the Design Concepts team.
• Identify opportunities to improve design processes, documentation standards, project delivery methods, and value engineering initiatives.
• Drive consistency across all domestic projects while remaining responsive to individual market and site requirements.

Working within the Store Design team, the Director ensures that each project is delivered in alignment with the company's design standards, commercial objectives, budget parameters, and program timelines. The role translates approved retail concepts into buildable, market-appropriate store designs while maintaining the integrity of the brand across every customer touchpoint.

As a key cross-functional leader, the Director partners closely with Real Estate, Construction, Procurement, Operations, and Visual Merchandising to drive efficient project delivery and resolve challenges throughout the project lifecycle. The role is also responsible for leading and developing the domestic design team while managing external architects and consultants to ensure consistent quality across all projects.

Minimum Salary: $152,300.00 Maximum Salary: $216,090.00

VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.

Qualifications

Your Experience

• Bachelor's or Master's Degree in Architecture, Interior Architecture, Interior Design, or a related discipline.
• Registered Architect preferred.
• Minimum8–10 years' experiencein retail architecture, store design, or retail project delivery, including experience leading multi-site retail rollouts.
• Demonstrated experience delivering flagship, shopping center, outlet, and refurbishment projects within a multi-unit retail environment.
• Experience managing internal design teams, external architects, and multidisciplinary consultants.
• Strong understanding of retail construction, documentation, procurement, building codes, and project delivery.

Technical Skills

• Advanced proficiency in:
• AutoCAD
• Revit
• Adobe Creative and Microsoft Suite
• SketchUp
• Working knowledge of Rhino and BIM workflows is advantageous.

Key Competencies

• Retail design and technical expertise
• Store rollout and project management
• Leadership and people development
• Commercial awareness and financial acumen
• Cross-functional collaboration
• Stakeholder management and influencing
• Strong presentation and communication skills
• Problem solving and decision making
• Planning and organizational excellence
• Attention to detail and commitment to quality

Success Measures

• Successful delivery of all domestic retail projects on schedule and within approved budgets.
• Consistent implementation of brand standards across all store formats throughout the United States and Canada.
• Strong collaboration with Real Estate, Construction, Procurement, Operations, and Visual Merchandising.
• High-performing and engaged Store Design team with strong technical capability and ongoing professional development.
• Effective management of external architects and consultants, delivering high-quality, buildable design solutions.
• Delivery of commercially successful retail environments that balance brand integrity, operational functionality, customer experience, and financial objectives.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.