Director, Social Strategy - CPG & Retail Growth

OMD; New York (NY); On-site; USD 150,000 - 160,000; Full time

Job summary

OMD is seeking a Director, Social Channel Lead to drive paid social across home care and related portfolios within a complex CPG environment. You will translate business goals into actionable social plans and collaborate across strategy, activation, analytics, creative, and client leadership.

The role requires accountability, collaboration, and a focus on measurable social performance. You will own the social strategy, define funnel roles, and guide the full social workstream from planning to

Qualifications

• Bachelor’s degree or equivalent experience.
• 7+ years in business, including 5+ years building, managing, or leading paid social accounts.
• Experience supporting CPG, home care, or multi-brand portfolios.

Responsibilities

• Lead paid social strategy across assigned CPG campaigns and define platform priorities.
• Coordinate with strategy, activation, analytics, creative, operations, and client leadership to integrate social planning.
• Guide the social workstream from planning through launch, optimization, reporting, and client communication.

Skills

Paid social

Strategy development

Cross-functional collaboration

Executive storytelling

Education

Bachelor’s degree

Job description

OMD is seeking a Director, Social Channel Lead to drive paid social across home care and related portfolios within a complex CPG environment. You will translate business goals into actionable social plans and collaborate across strategy, activation, analytics, creative, and client leadership.

The role requires accountability, collaboration, and a focus on measurable social performance. You will own the social strategy, define funnel roles, and guide the full social workstream from planning to