Director - Social Media & Influencer Strategy

Scorpion Therapeutics; Irving (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Scorpion Therapeutics in Irving, Texas seeks a Director of Social Media & Influencer Strategy for Caris Detect to build a modern influence ecosystem with patients, clinicians, wellness communities, ambassadors, creators, and trusted voices through authentic engagement and storytelling.

You will own social media strategy, manage editorial calendars, develop influencer programs, partner with Creative and Digital Marketing, and drive data-driven improvements across channels and campaigns to support

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 10+ years progressive experience leading social media/influencer marketing and digital engagement.
• Proven success building high-performing social channels and influencer programs with measurable results.
• Strong ability to translate performance data into actionable insights.
• Exceptional written communication and content development skills.
• Strong analytical and project management skills in a fast-paced env.
• Ability to influence diverse stakeholders; execution-oriented leadership.

Responsibilities

• Own Caris Detect social media strategy and presence across priority channels, ensuring consistent messaging, brand standards, scientific accuracy, regulatory compliance, and high-quality execution.
• Develop and manage the social media editorial calendar with cross-functional stakeholders.
• Create, publish, optimize, and analyze social media content; improve performance using audience insights and analytics.
• Partner with Creative and Digital Marketing to align social content with integrated campaigns, product launches, and brand strategy.
• Develop and execute executive social media strategies for leadership/thought leadership visibility.
• Build and execute integrated influencer, ambassador, and creator programs supporting commercial and launch priorities.
• Identify, recruit, develop, and manage relationships with creators, ambassadors, healthcare professionals, wellness experts, patient advocates, and celebrity partners.
• Partner with the Patient Advocacy team to coordinate external presence and complement patient advocacy efforts.
• Direct agency partners and external collaborators; review/approve content for consistency, accuracy, compliance, and quality.
• Monitor audience insights, brand sentiment, competitive activity, cultural trends, and online communities; mitigate risks.
• Evaluate emerging platforms/technologies to find growth opportunities.
• Establish measurement frameworks, KPIs, and reporting tying social/influencer initiatives to business outcomes.
• Analyze performance and provide data-driven recommendations to optimize programs.
• Collaborate with Marketing, Commercial, Medical Affairs, Clinical Care, Corporate Communications, Creative, Legal/Regulatory, and others.
• Communicate performance, trends, risks, and recommendations to senior leadership.

Skills

Social media strategy

Influencer marketing

Brand marketing

Digital engagement

Analytics

Cross-functional collaboration

Content development

Project management

Executive communication

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

Position Summary

Director, Social Media & Influencer Strategy (Caris Detect) will build a modern influence ecosystem connecting consumers, patients, healthcare professionals, wellness communities, ambassadors, creators, and trusted voices through authentic engagement and compelling storytelling.

Job Responsibilities

• Own Caris Detect social media strategy and presence across priority channels, ensuring consistent messaging, brand standards, scientific accuracy, regulatory compliance, and high-quality execution.
• Develop and manage the social media editorial calendar with cross-functional stakeholders.
• Create, publish, optimize, and analyze social media content; improve performance using audience insights and analytics.
• Partner with Creative and Digital Marketing to align social content with integrated campaigns, product launches, and brand strategy.
• Develop and execute executive social media strategies for leadership/thought leadership visibility.
• Build and execute integrated influencer, ambassador, and creator programs supporting commercial and launch priorities.
• Identify, recruit, develop, and manage relationships with creators, ambassadors, healthcare professionals, wellness experts, patient advocates, and celebrity partners.
• Partner with the Patient Advocacy team to coordinate external presence and complement patient advocacy efforts.
• Direct agency partners and external collaborators; review/approve content for consistency, accuracy, compliance, and quality.
• Monitor audience insights, brand sentiment, competitive activity, cultural trends, and online communities; mitigate risks.
• Evaluate emerging platforms/technologies to find growth opportunities.
• Establish measurement frameworks, KPIs, and reporting tying social/influencer initiatives to business outcomes.
• Analyze performance and provide data-driven recommendations to optimize programs.
• Collaborate with Marketing, Commercial, Medical Affairs, Clinical Care, Corporate Communications, Creative, Legal/Regulatory, and others.
• Communicate performance, trends, risks, and recommendations to senior leadership.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 10+ years progressive experience leading social media/influencer marketing/brand marketing/digital engagement/community-building (preferably healthcare/diagnostics/biotech/medical devices/consumer health/wellness).
• Proven success building high-performing social channels, influencer and ambassador programs, and community engagement driving measurable business results.
• Strong understanding of building trust/community/cultural relevance via social, creators, and digital engagement.
• Experience managing external agencies and talent/creator partnerships.
• Exceptional written communication, storytelling, editorial, and content development skills.
• Strong analytical skills translating performance data into actionable insights.
• Exceptional project management/organizational/communication skills in a fast-paced cross-functional environment.
• Ability to influence diverse internal/external stakeholders; hands-on, execution-oriented leadership.

Preferred Qualifications

• MBA or advanced degree.
• Experience with consumer health/wellness/fitness/longevity/performance brands.
• Experience supporting commercialization of healthcare/diagnostics/biotech/medical device/consumer health products.
• Experience with executive thought leadership, social listening, audience intelligence, and digital reputation management.
• Experience in regulated healthcare or life sciences.