Director, Social Media & Digital Content – Denver Nuggets

Kroenke Sports & Entertainment; Denver (CO); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Job summary

Kroenke Sports & Entertainment in Denver seeks a seasoned Social Media & Digital Content Director to lead the Nuggets Digital team. You will shape the franchise’s voice across social and digital channels, drive storytelling around games, players and community programs, and use insights to continuously improve performance.

The role requires basketball knowledge, creativity, and a track record of building engaging content, mentoring a team, and collaborating across Marketing, PR, Sponsorships, and

Qualifications

• BS/BA degree in field or related field.
• 6+ years of experience in content capture and social media publishing.
• 4+ years of experience in managing a social media content team.
• Experience in basketball, professional sports, and/or a major sports brand.
• Experience managing a team.
• Experience with all major social media platforms, including emerging channels.
• Experience and knowledge of reporting and management software and technologies.

Responsibilities

• Develop and lead comprehensive social media and digital content strategies to grow brand awareness and fan engagement.
• Direct planning, development and distribution of platform-specific content across Instagram, X, Facebook, TikTok, YouTube and emerging channels.
• Maintain an authentic brand voice across all platforms in line with the Nuggets identity and standards.
• Lead strategies to strengthen relationships with fans and expand audience reach.
• Monitor trends and platform developments to identify opportunities for innovation and improved content performance.
• Collaborate with Marketing, PR, Sponsorships, Ticket Sales, Community Relations, Retail and Youth Basketball to create integrated campaigns.
• Oversee content calendars, publishing strategies and team workflows to ensure timely, high-quality content.

Skills

Content strategy

Social media publishing

Team leadership

Brand voice

Analytics

Cross-functional collaboration

Education

BS/BA degree in field or related field

Tools

Analytics tools

Reporting software

Job description

Location: Denver, CO

Job Id:702

# of Openings:1

Business Unit: Nuggets Digital

Reports To: Head of Content Strategy & Production

Employment Type: Full-Time

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Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK’S Sporting Goods Park, the Paramount Theatre, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winnercomm, Outdoor Sportsman Group and SkyCam.

The Role:

The Denver Nuggets are seeking an experienced, creative, and strategic Social Media & Digital Content Director to lead the team responsible for the franchise’s voice and storytelling across social and digital platforms. This role requires a strong understanding of basketball, digital culture, and the fast-paced nature of professional sports, along with the ability to develop innovative content strategies that strengthen the Nuggets brand and deepen connections with fans.

The Director will oversee social media and digital content across platforms including Instagram, X, Facebook, TikTok, YouTube, and emerging channels. This includes shaping how the Nuggets tell stories centered around games, players and community initiatives to drive engagement, expand the team’s reach, and build a meaningful connection with Nuggets fans. The ideal candidate combines creative instincts with a data-driven approach, using platform trends, audience insights, and performance metrics to inform content strategy and continually improve results.

As a leader, the Director will manage, mentor, and develop a team of social media professionals, establishing creative direction, priorities, and workflows that support timely, engaging, and high-quality content. This role requires close collaboration with Marketing, PR, Sponsorships, Ticket Sales, Youth Basketball, Community Relations, Retail, and other internal partners to deliver cohesive storytelling and support organizational priorities.

The Director will develop and execute social media and digital content strategies for season-long initiatives, key campaigns, and special events, identifying opportunities to grow the fanbase, strengthen fan engagement, support business objectives, and create value for corporate partners. Through a combination of creative leadership, strategic planning, and performance analysis, the Director will help position the Denver Nuggets as a leading voice in sports and digital culture.

Reporting to the Head of Content Strategy & Production for Mile High Studios, the Social Media & Digital Content Director will bring a forward-thinking perspective, strong leadership, and a deep understanding of the Nuggets brand and basketball community to help shape the franchise’s digital presence and strengthen its connection with Denver and Nuggets fans.

Examples of work performed:

• Media Strategy: Develop and lead comprehensive plans to grow brand awareness, increase fan engagement and reach, and support the community across all digital platforms.
• Content Strategy & Oversight: Direct the planning, development, and distribution of engaging, platform-specific content, including graphics, videos, highlights, behind-the-scenes storytelling, and fan-focused content
• Brand Voice & Messaging: Maintain an authentic and recognizable brand voice on all platforms, ensuring content aligns with the Denver Nuggets’ identity, values, and brand standards.
• Fan Engagement & Community Growth: Lead strategies that strengthen relationships with fans, foster online community, and expand the Nuggets’ connection with audiences through timely, interactive, and culturally relevant content.
• Trend Monitoring & Innovation: Monitor platform developments, digital trends, emerging technologies, and evolving audience behaviors to identify opportunities for innovation and continuously improve content performance.
• Cross-Functional Collaboration: Partner with Marketing, PR, Sponsorships, Ticket Sales, Community Relations, Retail, Youth Basketball, and other internal departments to develop integrated campaigns and support organizational priorities.
• Content Planning & Workflow Management: Oversee content calendars, publishing strategies, and team workflows to ensure consistent, timely, and coordinated content delivery aligned with team activities and organizational initiatives.
• Team Leadership & Development: Lead, mentor, and develop social media team members, establishing creative direction, priorities, and performance expectations while fostering collaboration, accountability, and professional growth.
• Partnership Integration: Identify and execute opportunities to integrate corporate partners into social media content in ways that deliver partner value while maintaining authenticity and audience engagement.
• League Compliance & Brand Standards: Ensure social media content adheres to NBA regulations, sponsorship agreements, intellectual property requirements, and organizational policies and brand guidelines.

This description is a summary only and describes the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.

Working Conditions & Physical Demands:

• Typical Office Conditions

Qualifications

• BS/BA degree in field or related field
• 6+ years of experience in content capture and social media publishing
• 4+ years of experience in managing a social media content team
• Experience in basketball, professional sports, and/or a major sports brand.
• Experience managing a team.
• Strong organizational and multi-tasking skills.
• Experience in branded content strategy.
• Experience with all major social media platforms, including emerging channels.
• Experience and knowledge of reporting and management software and technologies.Experience and knowledge of reporting and management software and technologies.