Principal, Owned Social & Influencer Growth

Intuit Inc.; Charlotte (NC); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Cash bonus

Equity rewards

Benefits

Job summary

Intuit Inc. is seeking a Principal for Social & Influencer Marketing to set the strategic bar for Credit Karma's Owned Social and Influencer programs and to build the muscle to execute against it.

You'll partner with in-house creative, manage agency relationships, and drive the creator program growth—collaborating with Paid Media on creative development while focusing on owned and earned channels.

Qualifications

• 8+ years of experience in social media and/or influencer marketing; senior IC role.
• Proven ability to build and scale an influencer program end to end.
• Deep platform fluency across Instagram, TikTok, YouTube, LinkedIn, and X.
• Experience managing agency relationships and timelines.

Responsibilities

• Set strategic approach for owned social content; translate into a calendar and native posts across platforms.
• Advise on social strategy, push high-quality ideas, and raise the bar for the team and agencies.
• Spot real-time trends and publish content quickly without formal briefs.
• Turn Sponsorships and offline activations into social-first content with creator programs.

Skills

Social media strategy

Influencer marketing

Content creation

Creator management

Agency management

Platform fluency

Education

Bachelor's degree

Job description

Intuit Inc. is seeking a Principal for Social & Influencer Marketing to set the strategic bar for Credit Karma's Owned Social and Influencer programs and to build the muscle to execute against it.

You'll partner with in-house creative, manage agency relationships, and drive the creator program growth—collaborating with Paid Media on creative development while focusing on owned and earned channels.