Director, Social Engagement

Pfizer; Pennsylvania; On-site; USD 120,000 - 170,000; Full time

Job summary

Pfizer seeks a senior social media leader to drive the organic engagement strategy across branded and unbranded channels within the Product Communications & Social Engagement team. You will oversee governance, content operations, and KPI-driven performance, collaborating with Medical, Legal, Regulatory, and Marketing while leading a team of social media experts.

Ideal candidates have 8+ years in social media or healthcare communications, with strong leadership, regulatory understanding, and

Qualifications

• 8+ years in social media, community management, or communications; healthcare experience preferred.
• Proven expertise in social strategy and analytics.

Responsibilities

• Develop and execute social media programs across Pfizer-branded and unbranded platforms.
• Manage community engagement and governance/safety protocols.
• Lead a team of social media experts and manage agency/vendor relationships.
• Collaborate with Medical, Legal, Regulatory, and Marketing.

Skills

Social media strategy

Platform-native content creation

Analytics tools

Stakeholder management

Regulatory understanding

Leadership

Tools

Sprinklr

Job description

Role

Lead and oversee Pfizer's organic social engagement strategy within the Product Communications & Social Engagement team, ensuring alignment with business objectives and enterprise standards.

Responsibilities

Develop and execute social media programs across Pfizer-branded and unbranded platforms, manage community engagement, establish governance and safety protocols, oversee content operations, and measure program performance through KPIs. Collaborate with cross-functional partners including Medical, Legal, Regulatory, and Marketing, while leading a team of social media experts, setting priorities, coaching, and managing agency/vendor relationships.

Qualifications

8+ years in social media, community management, or communications, with healthcare experience preferred; proven expertise in social strategy, platform-native content creation, and analytics tools (e.g., Sprinklr); strong stakeholder management, regulatory understanding, and leadership skills.

High-Value

Focus on health-related narratives, social platforms (Instagram, TikTok, X, Facebook, LinkedIn), and enterprise social governance; experience with medical/legal/regulatory review processes; experience leading large-scale social programs in the biopharma or healthcare sector.

Work Setup

Hybrid in New York or other US offices, travel up to 10%, with physical presence required.