Director, SEO & AEO

Logoslabs; San Francisco (CA); On-site; USD 175,000 - 200,000; Full time

Benefits offered by this job

Flexible PTO

Internet stipend

Medical/Dental/Vision

Parental leave

Employee Assistance Program

Professional Development Reimbursement

401(k) retirement savings plans

FSA

HSA

Healthy at Houzz program

Job summary

Houzz is seeking a passionate and analytical Director of SEO and AEO to lead its SEO team and pursue world-class SEO across Houzz’s global sites, including Houzz Pro and consumer verticals.

You will own SEO strategy, mentor leaders, and drive measurement of impact, with a focus on content, on-page and off-site optimization, plus AI-powered search in a fast-moving, global product.

Qualifications

• At least 10 years of in-house SEO experience, with 5+ years of team leadership experience.
• At least 5 years of SEO Product Management experience working with engineers in an agile setting.
• At least 5 years of SEO experience on a large multi-million URL site.
• At least 5 years of experience with B2B SaaS or Content Marketing SEO.
• Experience creating SEO performance forecasts.
• Deep experience with SEO best practices: on-page and off-page signals.
• Experience working with C-Level leadership.
• Ability to write/edit user-focused SEO copy & articles.
• Strong analytical ability.
• Proficiency in Excel/Google Sheets.

Responsibilities

• Take ownership of the SEO/AEO strategy across 14 sites and geos.
• Implement white-hat AEO/GEO strategy with content marketing, reputation management, and digital PR.
• Lead offsite SEO with the global PR team for a best-in-class SaaS product.
• Act as SEO product manager for B2B and consumer verticals; own project steps.
• Manage SEO engineering sprints and collaborate with other PMs on SEO initiatives.
• Identify SEO opportunities in site structure, on-page optimization, and keyword tracking.
• Conduct keyword and competitor research.
• Monitor rankings, traffic, and conversions; report to leadership.
• Write or edit copy to improve SEO/AEO performance.
• Mentor the team and continually expand SEO/AEO knowledge.

Skills

SEO leadership

Team leadership

Analytical ability

Excel/Google Sheets

Content marketing

Job description

About the Role

Houzz is seeking a passionate and analytical Director of SEO and AEO (aka GEO, AI SEO) to lead its SEO team and pursue world-class SEO on Houzz’s global portfolio of sites. You will take ownership of Houzz’s SEO and AEO strategy across a number of critical verticals. This includes Houzz’s B2B SaaS product Houzz Pro, owning the SEO product optimization as well as the content marketing strategy. On the consumer-facing side, this role owns the SEO and AEO strategy for the following verticals: the Professional Directory, Photo inspiration, Forums & Discussions, and Editorial Magazine. In the new search landscape, you will also drive organic acquisition strategy for customers using ChatGPT, Gemini, and Claude to find Houzz’s portfolio of offerings. You’ll be responsible for being an SEO and AI search evangelist internally and drive SEO strategy and execution, as well as measure the impact of your work.

You will have responsibility for results, the support and mentorship of the leadership team, and the resources to make things happen.

What You’ll Do

• Take responsibility and ownership of the Houzz SEO and AEO strategy across all geos (14 sites total)

• Implement a white hat AEO/GEO strategy involving content marketing, reputation management, digital PR, and PMM

• Manage an offsite SEO strategy that positions Houzz as a best in class SaaS product, partnering closely with the global PR team

• Act as the SEO product manager and implement customer facing changes on both the B2B and Consumer verticals; own all steps of your projects

• Manage SEO engineering sprints, and partner with other Product Managers to lead SEO/AEO driven initiatives on other pagetypes

• Identify areas of SEO opportunity in site structure, on-page optimization, and keyword tracking

• Conduct keyword research and competitor research

• Monitor and report on rankings, traffic, and conversion performance and communicate proactively with leadership

• Write copy or edit existing copy to improve SEO/AEO performance

• Continually expand your knowledge of SEO/AEO and mentor the team

At a Minimum, We’d Like You to Have

• At least 10 years of in house SEO experience, with 5+ years of team leadership experience

• At least 5 years of SEO Product Management experience working with engineers in an agile setting

• At least 5 years of SEO experience on a large multi million URL site

• At least 5 years of experience with B2B SaaS or Content Marketing SEO

• Experience creating SEO performance forecasts

• Deep experience with SEO best practices: you should know how to optimize a page and understand how to make a page rank well, including on and off page signals

• Experience working with C-Level leadership

• Ability to write/edit user-focused SEO copy & articles

• Strong analytical ability

• Proficiency in Excel/Google Sheets

Ideally, You’ll Also Have

• Experience with running an AEO/GEO program

• Experience with link building and off site SEO

• Backdoor access to Google algorithms that let you manually set rankings to whatever you want

Compensation, Benefits and Perks

This role has an annual starting salary range of $175,000 - $200,000. In addition to salary, you’re eligible for competitive benefits that support you and your family as part of your total rewards package at Houzz. Also, depending on the role, you could be eligible for an equity award. Actual compensation is influenced by a wide array of factors, including, but not limited to, skills, experience, and specific work location.

Benefits and perks include:

• - Flexible Paid Time Off (PTO)
• - Home internet stipend
• - Medical, dental, and vision benefits
• - Maternity/paternity leave program
• - Employee Assistance Program (EAP)
• - Professional Development Reimbursement Program
• - 401(k) retirement savings plans (Pre-Tax and Roth)
• - Flexible Spending Accounts (FSA) - Medical & Dependent Care
• - Health Savings Account (HSA) with company contribution
• - Healthy at Houzz program

About Houzz

When founders Adi and Alon remodeled their home, they were frustrated by the lack of resources and inspiration to help them articulate a vision and select the right pro to make it a reality.

So they built Houzz.

Houzz is now the leading platform for home remodeling and design, providing an all-in-one software solution for industry professionals and tools for homeowners to update their homes from start to finish. Using Houzz, people can find ideas and inspiration, hire professionals, and shop for products. Houzz Pro (houzz.com/pro) provides home industry professionals with a business management and marketing SaaS solution that helps them to win projects, collaborate with clients and teams, and run their business efficiently and profitably.

Our Mission and Core Values

We're proud to say there's no one quite like us. Houzz is a community-centric, innovative tech company that continues to disrupt the home renovation and design industry. Our mission-driven culture is rooted in our core values, and we’re all here for one purpose: make the home remodeling and design process more fun and productive for everyone.

Our Mission

To create the best experience for home renovation and design.

Our Core Values

We’re a Community

We put our community of Houzzers, industry professionals and homeowners first. We approach our work with care, humility and respect. We deliver value to our community through our products and services.

We Build the Future

We are visionaries who challenge the status quo. We are creative, innovative and curious. We embrace change and different ideas to drive our industry forward.

We Make Things Happen

We are solution-seekers and self-starters. We listen, move fast and empower our teams to deliver extraordinary results and products. We play to win.