Director, Schizophrenia Patient Marketing

Teva Pharmaceuticals; Parsippany-Troy Hills (NJ); Presencial; USD 182.000 - 227.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health Insurance

401(k) Match

Paid Time Off

Life Insurance

Stock Plan

Tuition Assistance

Flexible Spending Accounts

Parental Leave

Descripción de la vacante

Teva Pharmaceuticals in Parsippany, NJ is seeking a Director of Marketing for Schizophrenia Consumer Marketing to lead patient and caregiver marketing strategy across the portfolio. You will translate insights into integrated branded and unbranded communications, education, engagement, and support initiatives, partnering with brand leads, Patient Services, and agencies.

You will manage a high-performing team, drive multichannel promotions, measure KPIs, and ensure compliant, patient-centered

Formación

• Minimum 10 years pharma/brand management experience.
• 5+ years in marketing or equivalent (based on performance).
• Experience leading patient or consumer marketing strategy and multichannel promotion.
• Experience in schizophrenia or complex specialty markets and product launches is preferred.
• Experience with developing HCP Medical Education resources is preferred.

Responsabilidades

• Lead a team of marketers to develop and implement a patient and caregiver marketing strategy across the schizophrenia portfolio.
• Collaborate with brand leads to translate strategy into branded and unbranded plans.
• Partner with Patient Services to design an integrated consumer experience across awareness, treatment consideration, onboarding, access, affordability, initiation, adherence, and ongoing support.
• Develop patient journeys, personas, segmentation, and insight frameworks to identify unmet needs and opportunities.
• Lead the development and execution of consumer promotions across digital, social, CRM, media, print, field, and patient-support channels.
• Establish consumer marketing KPIs and monitor campaign performance to optimize engagement and ROI.
• Lead agencies and vendors with scope, budgets, timelines and quality expectations.
• Coach and develop a high-performing patient marketing team and collaborate cross-functionally.

Conocimientos

Brand management

Multichannel marketing

Team leadership

Strategic planning

Patient marketing

Agency management

Educación

Bachelor's degree in Life Sciences or related field

MBA or equivalent (preferred)

Herramientas

CRM platforms

Analytics tools

Descripción del empleo

Teva Pharmaceuticals in Parsippany, NJ is seeking a Director of Marketing for Schizophrenia Consumer Marketing to lead patient and caregiver marketing strategy across the portfolio. You will translate insights into integrated branded and unbranded communications, education, engagement, and support initiatives, partnering with brand leads, Patient Services, and agencies.

You will manage a high-performing team, drive multichannel promotions, measure KPIs, and ensure compliant, patient-centered