Director, Sales & Marketing - Industrial Safety

Drägerwerk AG & Co. KGaA; Houston (TX); Remote; USD 180,000 - 230,000; Full time

Job summary

Draeger, Inc. in the United States is seeking a Director of Sales and Marketing to lead and grow the industrial safety product lines from Houston, with a focus on new market development and senior-level partner relationships.

The role manages a team of business development managers and product/marketing managers to drive go-to-market success. The position emphasizes strategic planning, distributor network expansion, and cross-functional collaboration with product management to capture market

Qualifications

• Bachelor's degree preferred or equivalent in education/experience.
• Minimum 5+ years sales/business development leadership experience in personal protective products to industry.
• Experience leading field sales teams/BDM or similar leadership roles.
• Trained and knowledgeable in CRM software for forecasting and managing customer interactions.
• Travel up to 75%.

Responsibilities

• Lead, develop, and coach sales and marketing teams to achieve revenue, profitability, and growth objectives.
• Implement corporate and divisional strategies, establish performance expectations, and monitor results.
• Develop annual sales and business plans and optimize resource allocation based on market potential.
• Manage sales pipeline activities and coach team members on funnel management.
• Conduct regular field visits, provide performance feedback, and support development plans.
• Develop and maintain relationships with key customers, end users, and channel partners.

Skills

Leadership

Sales Leadership

CRM Experience

Strategic Planning

Travel 75%

Education

Bachelor's degree preferred

Job description

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• Business Unit:Draeger, Inc., Job-ID: 1391
• Location: Houston
• Work Location:Remote
• Employment Type:Permanent

The Job Responsibilities

We are seeking a Director, Sales and Marketing based in the United States for our Industrial Safety product lines.

The Director, Sales & Marketing is responsible for building the relevant business in the assigned segment, product area and/or geographic territory through the leadership of a team or teams of business development managers and product / marketing managers. Leads the development and implementation of the business field or portfolio Go to Market Plan to achieve annual sales and profitability objectives with a focus on developing new markets and driving organic growth initiatives. Also responsible for developing senior level relationships with identified key end users and target channel partners.

Key Responsibilities

Leadership & Business Strategy

• Lead, develop, and coach sales and marketing teams to achieve revenue, profitability, and growth objectives.
• Implement corporate and divisional strategies, establish clear performance expectations, and monitor results.
• Participate in strategic planning and develop annual sales and business plans.
• Optimize sales resource allocation based on market potential and business priorities.
• Manage sales pipeline activities and coach team members on effective funnel management.
• Conduct regular field visits, provide performance feedback, and support employee development plans.
• Identify business improvement opportunities and recommend solutions.
• Foster a culture aligned with Draeger’s Guiding Principles and compliance requirements.

Sales & Market Development

• Drive market expansion and new business development initiatives.
• Promote value-selling principles and ensure consistent application across the team.
• Position Draeger solutions effectively to address customer challenges and business needs.
• Develop and maintain relationships with key customers, end users, and channel partners.
• Manage customer expectations and ensure a high level of satisfaction.
• Strengthen distributor partnerships and develop high-performing channel networks.
• Evaluate distributor performance and implement improvement plans where needed.
• Participate in annual business planning and quarterly reviews with key distributors.
• Approve recommended changes to distributor networks.
• Develop and execute regional marketing plans aligned with business objectives and global strategies.
• Collaborate with product management teams to incorporate customer feedback and market insights.
• Partner with Sales and Service leadership to execute growth initiatives.
• Lead and develop the Product and Marketing team.

Operational Excellence

• Utilize CRM and other business tools for forecasting, reporting, and customer management.
• Manage budgets and control expenses within approved guidelines.
• Ensure accurate oversight of demo and consignment equipment.
• Maintain compliance with company policies, regulatory requirements, and trade compliance standards.
• Perform other duties as assigned.

Your Qualifications

• Bachelor’s degree preferred or the equivalent in education, training and experience.
• Minimum 5+ years sales / business development leadership experience for personal protective products to industry.
• Experience leading field sales teams/BDM or other team preferred.
• Trained and knowledgeable in CRM software for forecasting and managing customer interactions.
• Preferred previous training in selling skills (e.g. Miller Heiman, etc.)
• Travel up to 75%

While Draeger values diverse global talent, this role requires current and ongoing work authorization in the United States. Unfortunately, Draeger is unable to provide visa sponsorship now or in the future.

Draeger is a federal government contractor. If this position requires access to federally restricted information, the individual’s eligibility for and attainment of federally required licensing is a condition of employment.

At Draeger, Technology for Life means supporting our people in every aspect of their lives. We offer a competitive benefits package that may include:

• Medical, dental, and vision insurance
• Life, short- and long-term disability coverage
• 401(k) with company match
• Over 4 weeks of paid time off, plus holidays and parental leave
• Flexible spending accounts and employee assistance program

Select locations also offer free parking, an on-site gym, cafeteria, and game room.

Who we are

We’re hiring! If you want your contributions to make a real difference, check out this new career opportunity with us at Draeger where we are led by the guiding principle “Technology for Life”.

Draeger has several sites located across North America as well as field-based sales and service positions. Our North America headquarters is located in Telford, PA just north of Philadelphia. We also have US sites in Andover, MA, and Houston, TX. Our Canada site is located in Mississauga, Ontario.

Draeger is an Equal Opportunity Employer.