Director, Sales & Business Development

Sales Factory; Greensboro, Winston-Salem, High Point (NC, NC, NC); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid Work Schedule

401k Plan with 4% company match

Monthly Team-Building Activities

Medical, Dental, Vision benefits

Job summary

Sales Factory is seeking a Director of Sales & Business Development to drive net-new business growth, expanding beyond referrals and inbound opportunities. Build repeatable business development processes, develop a robust pipeline, and lead opportunities through the sales cycle to close new business.

The role requires executive-level communication, strategic thinking, and the ability to leverage partnerships and AI tools to accelerate growth. Hybrid schedule with travel expectations as needed.

Qualifications

• Degree in business administration, finance, or related field; MBA preferred.
• 12+ years in business development or sales with senior leadership experience.
• Strong strategic direction and enterprise-level collaboration.

Responsibilities

• Build and maintain a healthy pipeline of net-new opportunities from prospecting to close.
• Sell agency, marketing, research, and professional services and articulate value.
• Lead discovery calls, understand client needs, and align proposals accordingly.
• Collaborate with marketing and internal teams to align thought leadership and market opportunities.
• Represent Sales Factory at events, manage CRM forecasting, and monitor pipeline health.

Skills

Strategic sales

Leadership

Executive communication

CRM usage

PowerPoint

Excel

Google Suite

LLMs (Claude, ChatGPT)

Education

Bachelor’s or Master’s in business/finance

MBA preferred

Tools

CRM software

Claude

ChatGPT

Job description

The Director of Sales & Business Development is responsible for driving net-new business growth through the development of new relationships, opportunities, and revenue channels. This role will build and execute a repeatable business development approach that expands beyond the company's historical reliance on referrals and inbound opportunities.

The ideal candidate is a proactive and strategic sales professional who is comfortable developing new opportunities, establishing effective business development processes, and operating in an environment where the function is continuing to evolve. This person will be responsible for developing the pipeline, building relationships with prospective clients and strategic partners, leading opportunities through the sales process, and closing new business.

Success in this role will be measured primarily by net-new AGI, along with the strength and consistency of the new-business pipeline and the effectiveness of the processes established to support continued growth.

Who are we at The Sales Factory?

The Sales Factory culture is based on the mantra Love to Learn! Love to Win! We are looking for team members who share the same enthusiasm to instill this mantra in their personal and professional lives. We encourage all team members to work collaboratively and share their unique expertise, skills, and experiences, and to work together to achieve our clients’ goals. We look for problem solvers who are willing to do the extra legwork to get the “win,” resourceful people who value the combination of data and creativity to solve business problems ,and those who are excited to challenge the status quo. Our curiosity drives us to want to learn more each and every day and we are always open to new ideas and concepts!

Team Schedule & Location

Sales Factory operates Monday–Friday, 8:30 AM–5:30 PM, with a hybrid work model. The majority of the team works from the office on Tuesdays and Thursdays and remotely on Mondays, Wednesdays, and Fridays. We are headquartered in Greensboro, NC, and are flexible on this position’s location depending on the candidate’s fit. Proximity or reasonable driving distance to our Greensboro office is p referred.

At Sales Factory, an effective and successful Director, Sales & Business Development will:

• Build and maintain a healthy pipeline of qualified net-new opportunities, taking ownership of the sales process from initial prospecting through close.
• Demonstrate a strong understanding of how to sell agency, marketing, research, and other professional services, with the ability to clearly communicate Sales Factory's value to prospective clients.
• Build and maintain strong relationships with prospective clients and strategic partners throughout the business development process.
• Leverage existing industry relationships and search agency partnerships to identify and develop qualified new-business opportunities.
• Develop a cohesive new-business approach that leverages thought leadership, CRM, strategic partnerships, technology, and other relevant channels to generate and advance opportunities.
• Lead discovery and prospect conversations, developing a strong understanding of prospect needs, business challenges, goals, and opportunities.
• Coordinate with internal subject matter experts and cross-functional teams to ensure proposals are accurate, relevant, compelling, and aligned with prospect needs.
• Maintain strong relationships with prospects and clients throughout the sales process while partnering with the appropriate internal teams for account management and client delivery following a successful sale.
• Represent Sales Factory at relevant industry events, conferences, client meetings, prospect meetings, and other business development opportunities.
• Use CRM tools consistently to manage prospect information, track pipeline activity, monitor opportunities, and maintain accurate forecasting and reporting.
• Leverage AI and emerging technologies to improve prospect research, identify opportunities, automate repetitive business development activities, streamline administrative work, and accelerate proposal development.
• Collaborate with Marketing and other internal teams to align business development efforts with thought leadership, content, positioning, and market opportunities.
• Monitor the effectiveness of business development activities and proactively identify opportunities to improve processes, increase efficiency, and strengthen results.
• Communicate regularly with leadership regarding pipeline health, opportunities, challenges, forecasts, and progress toward business development goals.
• Existing network in home improvement, farm and ranch, and privately held businesses a plus
• Performs other duties as assigned.

Potential Required Travel:

• This role may require regular domestic travel in support of sales, business development, client relationships, and strategic company initiatives. Travel may include:
• Client and prospective client meetings, presentations, and executive-level business reviews.
• On-site sales meetings, discovery sessions, proposals, negotiations, and other key stages of the sales process.
• Industry conferences, trade shows, networking events, and business development opportunities.
• Meetings with strategic partners, investors, and other key external stakeholders.
• Company leadership meetings, off-site planning sessions, and team events.
• Travel to company offices or other locations as needed.
• Travel associated with major sales opportunities, strategic accounts, or other high-priority business initiatives.

Estimated Travel: Approximately 20–30%, depending on business needs, sales activity, client requirements, industry events, and strategic initiatives. Travel requirements may fluctuate based on the company's growth priorities.

Requirements:

• A bachelor's or master's degree in business administration, finance, or a related field is required; MBA preferred.
• 12+ years of progressive experience in business development, sales, or a related field, including significant experience in a senior executive leadership role with direct P&L accountability.
• Demonstrated experience operating at an enterprise or organization-wide level, setting strategic direction and influencing outcomes beyond a single function or department.
• Existing network in home improvement, farm and ranch, and privately held businesses a plus
• Experience serving on, or partnering closely with, a senior/executive leadership team.
• Strong track record identifying, negotiating, and closing complex partnerships, contracts, and/oStrong analytical and strategic thinking skills, with the ability to synthesize complex, enterprise-wide information into actionable, long-term strategy.
• Excellent executive-level communication and interpersonal skills, including comfort representing the company externally with partners, clients, investors, and board members.
• Proficiency in Microsoft Office, PowerPoint, Excel, Google Suite, Claude, ChatGPT, and other leading LLMs.
• Excellent time-management and organizational skills, with the ability to prioritize at an executive level.
• Strong problem-solving skills, with the ability to use data to inform high‑stakes decision‑making.
• Deep knowledge of industry trends and best practices, with the ability to stay current on emerging trends and translate them into strategy.
• Experience negotiating complex, high-value contracts and partnerships.

Benefits Galore:

• Hybrid Work Schedule - Only in office on Tuesdays & Thursdays!
• Flex Fridays! No meetings are scheduled after 12 pm on Fridays ... Clients taken care of, work is caught up for the week? Have that time back for yourself to tend to appointments, exercise, you name it!
• Relaxed Work Environment & Comfort Casual Attire - No need for a fancy suit! We're more interested in your talents than your wardrobe .. feel free to wear what's most comfortable to you at your home office and in office.
• Full Company Benefits Package (Medical, Dental, Vision, Supplemental Benefits
• Ask about our 100% Company Paid Benefits (Effective after completing 30 days of employment)
• Employee Assistance Programs with personalized mental health support plans (Your wellbeing is TOP priority at Sales Factory)
• 401k Plan w/ 4% company match!
• Flexible (Unlimited) PTO Plans w/ 13 Paid Holidays
• Company Bonus Programs
• Monthly Phone & Gym Reimbursements
• Company provided continuing education, training, and certification programs
• Financial Wellness services
• Happy Hours, Free Snacks & Drinks, Monthly Team-Building Activities ...
• & SO MUCH MORE!!

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. This list contains the major duties and requirements of the job and is not all-inclusive. Incumbent(s) may be expected to perform role-related duties other than those contained in this document.

The company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. The company complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.