Director, RGM Franchise Execution Southwest

Coca-Cola; Texas; On-site; USD 140,000 - 200,000; Full time

Job summary

The Coca-Cola NAOU Revenue Growth Management team seeks an experienced RGM Franchise Execution Director to connect RGM Center, Franchise Leadership, and Bottlers. Based in Plano, TX, you will translate enterprise strategies into actionable Franchise and Bottler plans while managing 1–2 RGM customer call points.

You will drive in-year performance, size growth opportunities with Bottlers, and lead pilots across pricing, packaging, and OBPPC.

Qualifications

• Bachelor's degree in Business, Finance, Marketing, Analytics, or related field.
• 6+ years of experience in Revenue Growth Management, commercial strategy, finance, sales, category management, customer planning, analytics, or related roles.
• Experience with bottler or franchise execution is preferred but not required.
• Strong understanding of OBPPC, pricing, route-to-market, and system economics.
• Ability to influence cross-functional stakeholders and present fact-based recommendations to senior leaders.

Responsibilities

• Serve as the primary day-to-day RGM interface among the RGM Center, CCSWB Franchise Leadership, and customer teams.
• Lead RGM support for Southwest annual planning and Joint Business Planning, including opportunity mapping, territory and outlet assessments, and financial waterfalls.
• Manage 1 or 2 customer call points from an RGM perspective.
• Translate national System Health strategies into Franchise-specific priorities and Bottler execution plans.
• Own in-year performance stewardship, including gaps identification, contingencies, and tracking against plan.
• Partner with Bottler to identify local opportunities, risks, and execution gaps; act as Voice of Bottler in Center-led strategy.
• Represent CCSWB Franchise priorities when evaluating Center initiatives and escalate conflicts to Team Leader.
• Lead or support Southwest pilots and commercialization programs across packaging, pricing, OBPPC, and execution; measure success and share learnings.
• Size and shape Southwest Sources of Growth and align priorities with annual/multi-year plans.
• Enable system alignment through routines, governance forums, and cross-functional collaboration.
• Support capability development via best-practice sharing and training of RGM tools.

Skills

RGM fundamentals

Analytical capability

Commercial judgment

Stakeholder influence

Cross-functional collaboration

Education

Bachelor's degree in Business/Finance/Marketing

MBA (preferred)

Job description

Job Description Summary

The RGM Franchise Execution Director role plays a critical leadership role within the NAOU Revenue Growth Management organization, serving as the key connection point between RGM Center, Franchise Leadership, and Bottlers. This role will support the Coca-Cola Southwest Franchise Team and is responsible for translating enterprise‑level RGM strategies, System Health priorities, and OBPPC frameworks into locally relevant, executable Franchise and Bottler plans. In addition to managing CCSWB from an RGM perspective, this position will also manage 1 or 2 customer callpoints from an RGM perspective. This will ensure the pull forward of customer facing RGM initiatives into CCSWB business plan. The customer call points(s) will be relevant to the business for CCSWB and should constitute about 25% of the role The RGM Franchise Lead ensures system alignment across planning, in‑year stewardship, and long‑range strategy, balancing the needs of multiple stakeholders while driving sustainable, profitable growth. This position is highly visible, requires strong commercial judgment and analytical capability, and demands the ability to influence without authority in a complex, matrixed system. This role will be based in our Plano, TX office

What You'll Do For Us

Successful candidates bring strong RGM fundamentals, analytical capability, commercial judgment, and the ability to translate strategy into disciplined local execution.

• Serve as the primary day-to-day RGM interface among the RGM Center, CCSWB Franchise Leadership, and customer teams.
• Lead RGM support for Southwest annual planning and Joint Business Planning, including opportunity mapping, territory and outlet assessments, Sources of Growth sizing, financial waterfalls, bottler commitments, and execution milestones.
• Management of 1 or 2 customer call points from an RGM perspective that are relevant to CCSWB
• Translate national System Health strategies (e.g., pricing, OBPPC, innovation) into Franchise‑specific priorities and Bottler execution plans.
• Own in‑year performance stewardship, including identification of gaps, development of contingency actions, and tracking performance versus plan.
• Partner with the Bottler to identify local opportunities, risks, and execution gaps; act as the Voice of Bottler in Center‑led strategy development.
• Represent CCSWB Franchise priorities when evaluating Center initiatives, escalating material conflicts, exceptions, and investment needs to the Team Leader for broader system alignment.
• Lead or support Southwest pilots and commercialization programs across package architecture, affordability, pricing, innovation, OBPPC, and execution; define success measures, capture learning, and share scalable insights with the Franchise RGM team.
• Size and shape Southwest Sources of Growth and align local rate, mix, transaction, household, outlet, and package priorities with the annual and multi-year plan.
• Enable system alignment through structured routines, governance forums, and cross‑functional collaboration.
• Support capability development through best‑practice sharing, training, and adoption of RGM tools and frameworks.

What Success Looks Like

• Delivery of CCSWB annual and in-year revenue, profit, transaction, share, mix, and System Health objectives.
• Clear translation of enterprise guardrails into executable CCSWB plans with strong bottler and Franchise alignment.
• Timely identification of performance gaps, fact‑based contingencies, disciplined action tracking, and effective escalation to the Team Leader.
• Successful Florida pilots and commercialization programs with quantified business cases, execution readiness, and learning shared across Franchise RGM.
• Adoption of common One-Table routines, RGM tools, analytics, guardrails, and ways of working across CCSWB Franchise and bottler teams.

Qualifications & Requirements

• * Minimum :
• Bachelor's degree in Business, Finance, Marketing, Analytics, or related field.
• 6+ years of experience in Revenue Growth Management, commercial strategy, finance, sales, category management, customer planning, analytics, or related roles. Experience with bottler or franchise execution is preferred but not required.
• Strong understanding of OBPPC, pricing, route‑to‑market, and system economics.
• Demonstrated ability to influence cross-functional stakeholders and present fact‑based recommendations to senior Franchise and Bottler leaders, with appropriate escalation to the Team Leader.
• Experience working in highly matrixed, franchise‑based systems.
• * Preferred :
• MBA or equivalent advanced degree.
• Prior experience working directly with Bottlers or Franchise leadership.
• Experience leading planning routines, governance forums, or large cross‑system initiatives.

Functional Skills

Functional Skills : System influence: Creates alignment and drives outcomes across the RGM Center, CCSWB Franchise, customer teams, and Coca-Cola Southwest Beverages without direct authority Strategic Thinking: Transla