Director, Revenue Marketing

Bloom Energy; San Jose (CA); On-site; USD 200,000 - 290,000; Full time

Job summary

An established industry player is seeking a strategic Director of Revenue Marketing to lead innovative programs that drive pipeline and accelerate revenue. This role involves collaborating with the Commercial team to create impactful multi-channel campaigns and optimize performance across the buyer journey. As a key leader, you will develop a high-functioning demand generation engine, manage budgets, and mentor a talented team. Join a forward-thinking company committed to clean energy solutions, where your contributions will significantly impact the future of energy. If you're passionate about growth marketing and ready to take on a leadership role, this opportunity is for you.

Qualifications

• 10+ years of experience in B2B demand generation or revenue marketing.
• Proven success in building pipeline within enterprise sales environments.

Responsibilities

• Develop and execute scalable strategies to drive pipeline and revenue.
• Lead the development and execution of a comprehensive ABM strategy.
• Collaborate with sales leaders to ensure timely lead follow-up.

Skills

B2B demand generation

growth marketing

revenue marketing

ABM strategy

marketing automation

CRM platforms

digital marketing channels

cross-functional collaboration

analytical skills

Education

BS/BA degree

Tools

HubSpot

6Sense

Salesforce

Job description

Director, Revenue Marketing page is loaded

Director, Revenue Marketing

Apply locations San Jose, California time type Full time posted on Posted Yesterday job requisition id JR-19624

At Bloom Energy, our vision for a world powered by clean, reliable, and affordable energy is more than just a dream—we’re making it a reality.

For over two decades, we’ve been at the forefront of the global energy transition, pioneering solutions that empower critical industries to thrive in a rapidly digitizing, energy-intensive world. Our solid oxide fuel cell (SOFC) and solid oxide electrolyzer (SOEC) technologies are redefining what’s possible by delivering energy abundance for all.

We are looking for a Director, Revenue Marketing to join our team in one of today’s most exciting technologies. This role will report to Chief Marketing Officer and be based in San Jose, California. This is a fully on-site, in-office role.

Position Overview

We are seeking a strategic, data-driven, and results-oriented Director of Revenue Generation to build and lead integrated programs that drive pipeline and accelerate revenue across key customer segments. This role is responsible for developing and executing scalable strategies that convert education and awareness into action—from interest to qualified leads to sales opportunities.

You’ll partner closely with the Commercial team and across Marketing and other internal stakeholders to create targeted campaigns, develop nurture tracks, and optimize performance across the buyer journey.

Role and Responsibilities:

• Targeting & Segmentation: Partner with the Commercial team to develop and maintain ICP & a prioritized Target Account List, aligning efforts around the highest impact opportunities.
• Multi-channel revenue campaigns: Design and continuously refine multi-channel growth campaigns, incorporating earned, owned, and paid channels.
• Account-based marketing: Lead the development and execution of a comprehensive ABM strategy, identifying, targeting, and engaging high-value segments with personalized, high-impact campaigns.
• Sales toolkits: Create playbooks, nurture scripts, and collateral for sales & BDRs to maximize marketing campaigns.
• Sales alignment: Collaborate closely with sales leaders and frontline teams to ensure timely lead follow-up and campaign feedback loops.
• Pipeline forecasting: Collaborate with RevOps to forecast pipeline coverage and velocity by segment and produce results reporting.
• Lead management: Own the lead lifecycle from initial engagement through sales qualification, including lead scoring, routing, and nurturing programs tailored to key personas and buying stages.
• Data-driven optimization: Leverage tools to uncover insights, improve conversion rates, and maximize ROI.
• Marketing technology and infrastructure: Define and evolve the marketing tech stack to support scalable growth.
• Growth engine leadership: Build a high-functioning demand generation engine by aligning marketing, sales, BDRs, and RevOps around shared goals.
• Budget and resource management: Oversee the demand generation budget, ensuring smart allocation of resources to drive maximum impact.
• Team leadership: Recruit, mentor, and develop a high-performing team across demand generation, digital marketing, and campaign operations.

Skills and Experience:

• BS/BA degree and 10+ years of experience in B2B demand generation, growth marketing, or revenue marketing role.
• Proven success in building pipeline and accelerating revenue within enterprise sales environments.
• Experience with ABM strategy and execution, particularly for technical or complex sales cycles.
• Proficient with marketing automation, CRM, and attribution platforms such as HubSpot, 6Sense, Salesforce.
• Strong grasp of digital marketing channels, including paid media, email, SEO/SEM, and display.
• Excellent cross-functional collaboration skills and a track record of building strong partnerships with Sales and RevOps.
• Highly analytical and metrics-driven; skilled in translating data into action.

Bloom Energy is an equal opportunity employer and makes employment decisions on the basis of merit. We are committed to compliance with all applicable laws providing equal employment opportunities.

Salary Ranges:

$200,900.00 - $289,100.00