Director, Retail Search & Growth

Publicis Commerce; Chicago (IL); Hybrid; USD 121,000 - 174,000; Full time

Benefits offered by this job

Paid family care

Adoption assistance

Pet adoption support

Health & wellness reimbursements

Tuition assistance

Flexible time off

Volunteer days

Matching gifts

Work from anywhere

ERGs

Job summary

Publicis Commerce is seeking a Director, Retail Search to lead our paid search practice for retail media across major platforms. This role is remote with a hybrid requirement for candidates near Chicago, Atlanta, or New York, and demands a proven track record in building winning search strategies and guiding a skilled team.

You will collaborate across functions, set KPIs with data science, and mentor a growing team to deliver best-in-class campaigns for CPG brands in a dynamic retail landscape.

Qualifications

• Extensive experience building & executing winning search strategies for brands on retail media platforms while working at an agency, retailer media network, aggregator, brand/manufacturer or other relevant company
• Deep expertise in the fundamentals of paid search strategy, planning, campaign management, measurement and optimization
• Strong familiarity and existing relationships with retail media networks and third-party search platforms like Amazon Advertising, Walmart Connect, Instacart, CitrusAd and Criteo
• Firsthand hands-to-keyboard buying experience on native or third-party platforms is preferred – as your team will be seeking guidance, expertise and mentorship in this area – but not required
• Dynamic, empathetic leader with seasoned team management and mentoring skills
• Ambitious self-starter who takes ownership of and great pride in his/her work
• Creative and strategic thinker who gets excited about taking on and solving complex challenges
• Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
• Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
• Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
• Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality
• Adept at analyzing results, synthesizing data, drawing out insights & implications and developing insightful & actionable recommendations; experience using tools & platforms such as Pacvue, Analytic Index, Power BI and Tableau is preferred

Responsibilities

• Manage clients’ paid search investments across key retail media platforms (e.g. Amazon Advertising, Walmart Connect and Instacart) – including campaign setup/architecture, KPI & benchmark setting, item prioritization, budget allocation, keyword research & selection, bidding guardrails, day-parting, pacing & optimization parameters and measurement & reporting
• Collaborate with cross-functional peers to translate high-level strategy into detailed, actionable brand- and retailer-specific search plans; integrate paid search within the omni-channel marketing mix
• Lead the current team of hands-to-keyboard retail search buyers; provide mentorship and build the team
• Work with Analytics & Data Science to set KPIs & benchmarks, deliver reporting, and drive automation in measurement & optimization
• Maintain relationships with key retail media networks, search platforms and third-party data platforms
• Stay current on industry news and share updates, education, and case studies with clients and internal stakeholders
• Initiate test & learns to try new hypotheses, ideas, approaches and partner capabilities to unlock performance improvements

Skills

Retail search strategy

Team leadership

Paid search platforms

Cross-functional collaboration

Analytics & data

Mentoring

Power BI

Tableau

Pacvue

Analytic Index

CitrusAd

Criteo

Tools

Pacvue

Analytic Index

Power BI

Tableau

CitrusAd

Criteo

Job description

Publicis Commerce is seeking a Director, Retail Search to lead our paid search practice for retail media across major platforms. This role is remote with a hybrid requirement for candidates near Chicago, Atlanta, or New York, and demands a proven track record in building winning search strategies and guiding a skilled team.

You will collaborate across functions, set KPIs with data science, and mentor a growing team to deliver best-in-class campaigns for CPG brands in a dynamic retail landscape.