Director, Retail Marketing Strategy & Operations - WSS

Foot Locker; Gardena (CA); Hybrid; USD 152,000 - 190,000; Full time

Benefits offered by this job

Paid Time Off

Healthcare Coverage

Development Programs

Advancement Opportunities

401k + HSA

Employee Discount

Community Involvement

Job summary

Foot Locker in Gardena, CA is seeking a Director of Retail Marketing Strategy & Operations to drive omnichannel campaigns and store-focused marketing initiatives. You will oversee Marketing Operations, Go-to-Market Planning, Events & Activations, and cross-functional collaboration across Creative, Digital Marketing, Ecommerce, Visual Merchandising, CRM, Store Operations, and leadership.

The ideal candidate brings 7–10+ years of retail marketing leadership, a strong track record in

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7-10+ years of progressive marketing leadership experience within retail, consumer, or omnichannel environments with experience supporting large multi-location retail organizations.
• Proven experience leading integrated marketing campaigns across retail and digital channels with a strong background in retail marketing, promotions, and campaign execution.
• Experience managing cross-functional teams and complex marketing initiatives.
• Exceptional project management and organizational skills with excellent communication and presentation skills.
• Strong analytical and business acumen.
• Familiarity with project management and tracking platforms (i.e. AirTable, Monday.com, Asana).
• Experience managing marketing budgets and external agency relationships.

Responsibilities

• Retail marketing leadership: Lead retail marketing strategy and execution across the store fleet, including promotions, local and regional marketing, store communications, new store openings, remodels, and key retail moments, partnering across the organization to drive traffic, sales, conversion, customer engagement & acquisition, and consistent brand execution.
• Go-to-market strategy: Own the integrated go-to-market process and master marketing calendar, leading campaign planning, prioritization, cross-functional alignment, and launch readiness to ensure cohesive and timely execution across channels and customer touchpoints.
• Events and activations: Lead the strategy and execution of events, activations, community initiatives (WSS Cares), sponsorships, and local market programs that drive sales, customer acquisition and engagement while strengthening community connectivity, and deliver measurable impact.
• Marketing operations: Establish scalable processes across workflow and support marketing administration, budget management, and reporting to improve visibility, accountability, efficiency, and speed-to-market.
• Cross-functional leadership: Serve as a prominent connector across marketing and key business functions, establishing clear timelines, ownership, milestones, and launch-readiness standards.
• Leadership and team development: Lead and develop a high‑performing team, establishing clear priorities and accountability while fostering collaboration, strong execution, continuous improvement, and professional and individual growth.

Skills

Retail marketing leadership

Cross-functional collaboration

Campaign execution

Budget management

Analytical skills

Education

Bachelor's degree in Marketing or related field

Tools

Airtable

Monday.com

Asana

Job description

Overview

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.

As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next. Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.

Director, Retail Marketing Strategy & Operations

is responsible for leading retail marketing strategy, enterprise go-to-market planning, marketing operations, and omnichannel campaign execution across the organization. This role serves as the operational hub of the Marketing department, ensuring that all campaigns are strategically planned, cross-functionally aligned, and across retail stores, digital channels, community initiatives, partnerships, and all customer touchpoints. Reporting to the Vice President of Omnichannel Customer (overseeing all Marketing & Direct-to-Consumer functions), this leader oversees Retail Marketing, Marketing Operations, Go-to-Market Planning, Events & Activations, and promotional campaign management while partnering closely with Creative, Digital Marketing, Ecommerce, Visual Merchandising, Merchandising, CRM, Store Operations, and Executive Leadership. The ideal candidate is a strategic marketer, operational leader, and exceptional cross‑functional collaborator who thrives in a fast‑paced retail environment.

Essential Duties and Responsibilities

• Retail marketing leadership: Lead retail marketing strategy and execution across the store fleet, including promotions, local and regional marketing, store communications, new store openings, remodels, and key retail moments, partnering across the organization to drive traffic, sales, conversion, customer engagement & acquisition, and consistent brand execution.
• Go-to-market strategy: Own the integrated go-to-market process and master marketing calendar, leading campaign planning, prioritization, cross-functional alignment, and launch readiness to ensure cohesive and timely execution across channels and customer touchpoints.
• Events and activations: Lead the strategy and execution of events, activations, community initiatives (WSS Cares), sponsorships, and local market programs that drive sales, customer acquisition and engagement while strengthening community connectivity, and deliver measurable impact.
• Marketing operations: Establish scalable processes across workflow and support marketing administration, budget management, and reporting to improve visibility, accountability, efficiency, and speed-to-market.
• Cross-functional leadership: Serve as a prominent connector across marketing and key business functions, establishing clear timelines, ownership, milestones, and launch-readiness standards.
• Leadership and team development: Lead and develop a high‑performing team, establishing clear priorities and accountability while fostering collaboration, strong execution, continuous improvement, and professional and individual growth.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7 -10+ years of progressive marketing leadership experience within retail, consumer, or omnichannel environments with experience supporting large multi‑location retail organizations.
• Proven experience leading integrated marketing campaigns across retail and digital channels with a strong background in retail marketing, promotions, and campaign execution.
• Experience managing cross-functional teams and complex marketing initiatives.
• Exceptional project management and organizational skills with excellent communication and presentation skills.
• Strong analytical and business acumen.
• Familiarity with project management and tracking platforms (i.e. AirTable, Monday.com, Asana).
• Experience managing marketing budgets and external agency relationships.

Additional Statements

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.

Security and Hiring Process Guidelines

At Foot Locker, We Value Innovation, Authenticity, And Integrity In All That We Do. To Uphold The Security And Fairness Of Our Hiring Process, We Ask That Candidates Refrain From Using AI Tools, Including ChatGPT, During Interviews And Assessments. To Ensure a Smooth And Secure Experience, Please Review The Following Guidelines.

• Cameras must be on for all virtual interviews.
• AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

Benefits

The annual base salary range is $152,000 - $190,000 / year. This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

• Paid Time Off, Paid Parental Leave
• Life, Medical, Dental, and Vision Coverage - Individual and Family Plans
• Self-Development & Recognition Programs
• Advancement Opportunities
• 401k Retirement Plan and HSA Contributions
• 30%-50% Employee Discount - Friend & Family Events
• Community Engagement Opportunities

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.

This is a hybrid position in our Gardena, CA office.

About Wss

WSS is the premier footwear retailer in the U.S. doing business in neighborhood-based stores. Consumers trust WSS for the best brands, greatest values and largest selection of athletic, dress, fashion, and casual footwear for the entire family. Our large store format enables us to showcase thousands of styles from top brands like Nike, Jordan, Vans, Converse, Adidas, Puma, Skechers, etc. In addition, WSS carries high quality private brands augmenting the breadth of selection to deliver amazing value to our customers.

Founded in Southern California in 1984 by entrepreneur Eric Alon, all WSS stores feature a unique retail format that displays every style and size. This allows customers to browse on their terms, in a hassle-free environment, engaging the friendly and knowledgeable sales staff when they choose. The success of this business model has allowed WSS to continue its rapid expansion into new markets.

WSS is committed to giving back to the communities we serve, sponsoring or participating in over 350 local events each year. Stay connected to us via Facebook, Instagram and Twitter and at www.shopwss.com.