Director, Retail Marketing

AIG; Chicago (IL); On-site; USD 175,000 - 190,000; Full time

Benefits offered by this job

Health benefits

Wellbeing programs

Financial security

Job summary

AIG is seeking a senior strategic marketing leader to drive retail marketing across North America Insurance. You will partner with business leadership and oversee a broad portfolio including Property, Casualty, Financial Lines, M&A, and other core retail lines.

You will develop integrated strategies, elevate broker and client engagement, and align with cross‑functional teams to deliver market visibility and growth. This is a senior, high‑impact role leading a marketing team.

Qualifications

• 12+ years in B2B marketing, insurance, financial services, or related industries.
• Experience working with senior stakeholders in a matrixed organization.
• Proven ability to build and manage high‑performing marketing teams.
• Strong background in integrated marketing strategy, campaigns, broker engagement, events and communications.

Responsibilities

• Partner with leadership to support growth objectives through strategic marketing programs.
• Build integrated marketing plans to strengthen broker/client relationships and market visibility.
• Develop and own positioning and messaging for commercial capabilities across broker and client audiences.
• Collaborate with product and distribution to ensure coordinated messaging across channels.
• Lead and develop a high‑performing marketing team with clear direction and accountability.
• Align North America marketing initiatives with Canada team and broader enterprise campaigns.

Skills

Strategic marketing

Campaign management

Broker engagement

Events

Communications

Education

Bachelor's degree

MBA or equivalent

Job description

Overview

This is an opportunity to join a high‑impact marketing team focused on advancing key business priorities across North America Insurance. The senior strategic marketing professional will lead retail marketing across the organization, serving as a senior advisor to business leadership and overseeing a broad portfolio that spans Property, Casualty, Financial Lines, M&A, and other core retail lines. The role partners closely with stakeholders to develop and execute integrated marketing strategies that strengthen broker and client engagement, elevate market visibility, and support business growth priorities. The Director will work with product, distribution, communications, events, and business teams across North America, bringing structure, prioritization, and strategic alignment to marketing efforts. This position reports to the Chief Marketing & Communications Officer, North America Insurance.

Key Responsibilities

• Partner closely with retail business leadership and key stakeholders to support growth objectives through strategic marketing programs.
• Build integrated marketing plans that strengthen broker and client relationships while elevating market visibility.
• Develop and own the positioning and messaging for AIG’s commercial capabilities, translating complex products into a clear, differentiated narrative for broker and client audiences.
• Partner with product and distribution teams to ensure coordinated, consistent messaging and programming across retail and wholesale broker channels.
• Collaborate with communications and media relations teams to strengthen executive visibility and thought leadership for retail leadership.
• Integrate retail marketing programs into enterprise campaigns and the overall AIG brand strategy.
• Establish structure and forward planning across the retail marketing function.
• Manage and develop a high‑performing marketing team, providing clear direction, development opportunities, and a strong culture of accountability and excellence.
• Partner with the Canadian marketing team to support alignment across North America marketing initiatives.
• Operate at pace with a strong focus on executional excellence and continuous improvement across all programs.
• Remain current on emerging AI trends, tools, and best practices relevant to marketing and communications.

Job Requirements

• 12+ years in B2B marketing, insurance, financial services, professional services, or related industries.
• Experience working closely with senior business stakeholders in a matrixed organization.
• Proven experience developing and managing high‑performance teams.
• Strong background in integrated marketing strategy, campaigns, broker engagement, events, and communications.
• Proven product marketing experience, including go‑to‑market planning, product positioning, and launch execution.
• Strong commercial mindset with the ability to connect marketing initiatives to business priorities and growth objectives.
• Excellent communication, collaboration, and stakeholder management skills.
• Ability to balance strategic thinking with hands‑on execution across multiple marketing initiatives and priorities.

Education

• Bachelor’s degree required (Business, Economics, Finance, Marketing or related field).
• Advanced degree (MBA or equivalent) is a plus.

Benefits and Compensation

For positions based in New Jersey, the base salary range is $180,000 – $195,000. For positions based in Illinois, the base salary range is $175,000 – $190,000, with eligibility for a bonus per the applicable incentive plan. AIG offers a comprehensive benefits package, including health, wellbeing, and financial security programs. For a summary of benefits, please refer to the 2026 Benefits Overview.

Equal Opportunity Employment

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability, or any other legally protected categories. AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities. If you need a reasonable accommodation, please send an email to [e-mail].