Director, Publicis Sports

Socket.dev; New York (NY); On-site; USD 129,000 - 207,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision

401k

Paid time off

Job summary

Publicis Groupe’s Sports & Entertainment division seeks a Director to lead day-to-day client relationships and manage partnerships across sports properties and media channels. The role blends account management with new business development and cross-functional collaboration.

The ideal candidate has a minimum of 10+ years in sports marketing, strong analytics, and a track record in activation. This is a senior, influential position with leadership responsibilities within a dynamic agency setting.

Qualifications

• Minimum 10+ years Sports Marketing experience with a focus on sponsorship strategy, activation, and property/media management.
• Proven track record in sponsorship fulfillment and activation across fully integrated campaigns.
• Strong experience in media buying and/or planning with a sports emphasis.
• Deep understanding of client business strategies and the ability to translate them into innovative activation plans.
• Existing relationships with sports properties, rights holders, and media platforms.
• Core competencies include sports property relationships and strategic consulting.
• Experience working in a fast-paced agency environment with multiple stakeholders and concurrent projects.
• Highly proficient in PowerPoint (for presentation development) and Excel.
• Strong written and verbal communication skills.
• Demonstrated strategic thinking and problem-solving capabilities.
• Comfortable working with analytics and measurement tools to assess campaign effectiveness.
• A self-starter who thrives in a collaborative, team-oriented culture.

Responsibilities

• Lead day-to-day project management around execution of client sports marketing partnerships across property and media channels.
• Analyze and understand client business strategies and objectives, and utilize that understanding to identify, develop and deliver high-value marketing recommendations and executions.
• Write and deliver sports and marketing strategies and oversee the translation of these strategies into final recommendations and implementation plans.
• Provide clients with end to end strategic thought leadership across the full sports marketing landscape.
• Participate in sports strategy work sessions and discussions.
• Build, maintain and grow client relationships and client business.
• Build, maintain and grow relationships with rights holders and media owners and internal agency counterparts.
• Command a comprehensive understanding of marketing communications which can be effectively translated into developing marketing goals, objectives, and strategies.
• Motivate and manage a team in the creation, development and execution of strategies, solutions, tactics and programs.
• Facilitate team building through collaborative management style, open communication and focused project management to assure that assignments are executed in a timely manner.
• Maintain superior knowledge of the dynamic marketplace/client needs in order to react quickly to identify unique opportunities for revenue growth.
• Demonstrate problem solving and intervention when necessary.
• Play active role in major agency new business pitches.
• Develop POV’s and whitepapers on sports industry developments.

Skills

Sponsorship strategy

Activation execution

Media planning/buying

Strategic consulting

PowerPoint

Excel

Client relationship management

Team leadership

Analytics & measurement

Tools

PowerPoint

Excel

Job description

Company Description

Our PM Sports team provides a valuable service to our PM Agency Teams & Clients providing sports marketing expertise inclusive of identification and negotiation of brand partnerships, managing partnerships, and driving new business initiatives. We also provide measurement expertise within the sports ecosystem to provide a comprehensive understanding of ROI and impact of branding within all avenues.Being a part of this team brings a vibrant culture with an entrepreneurial spirit that comes from the top down. Team members are expected to bring ideas and solutions that will drive growth and foster strong relationships. With the ultimate goal to harness the power of sport (and culture) to create authentic connections with brands an fuel our Power of one model.

Overview

Overview: Publicis Media Sports & Entertainment, the sports and entertainment marketing division within Publicis Media, is searching for a Director. This position requires a highly motivated and entrepreneurial-minded person to lead the day-to-day consulting and management of client relationships and management around sports and entertainment property and media partnerships. The role includes both account management, as well as prospecting new business and new lines of business opportunities.

Responsibilities

Role Objectives:

• Lead day-to-day project management around execution of client sports marketing partnerships across property and media channels
• Analyze and understand client business strategies and objectives, and utilize that understanding to identify, develop and deliver high-value marketing recommendations and executions
• Write and deliver sports and marketing strategies and oversee the translation of these strategies into final recommendations and implementation plans
• Provide clients with end to end strategic thought leadership across the full sports marketing landscape
• Participate in sports strategy work sessions and discussions
• Build, maintain and grow client relationships and client business
• Build, maintain and grow relationships with rights holders and media owners and internal agency counterparts
• Command a comprehensive understanding of marketing communications which can be effectively translated into developing marketing goals, objectives, and strategies
• Motivate and manage a team in the creation, development and execution of strategies, solutions, tactics and programs
• Facilitate team building through collaborative management style, open communication and focused project management to assure that assignments are executed in a timely manner
• Maintain superior knowledge of the dynamic marketplace/client needs in order to react quickly to identify unique opportunities for revenue growth
• Demonstrate problem solving and intervention when necessary
• Play active role in major agency new business pitches
• Develop POV’s and whitepapers on sports industry developments

Qualifications

Minimum Qualifications:

• Minimum 10+ years Sports Marketing experience with a focus on sponsorship strategy, activation, and property/media management
• Proven track record in sponsorship fulfillment and activation across fully integrated campaigns
• Strong experience in media buying and/or planning with a sports emphasis
• Deep understanding of client business strategies and the ability to translate them into innovative activation plans
• Existing relationships with sports properties, rights holders, and media platforms
• Core competencies include sports property relationships and strategic consulting
• Experience working in a fast-paced agency environment with multiple stakeholders and concurrent projects
• Highly proficient in PowerPoint (for presentation development) and Excel
• Strong written and verbal communication skills
• Demonstrated strategic thinking and problem-solving capabilities
• Comfortable working with analytics and measurement tools to assess campaign effectiveness
• A self-starter who thrives in a collaborative, team-oriented culture

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
• For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $129,485.00 - USD $207,324.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/27/2026.