Director, Public Relations

Travel-Leisure-Co; Orlando (FL); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with employer match

Wellness program

Employee Assistance Program

Wish day paid time off

Job summary

Travel + Leisure Co. is seeking a dynamic Director of Public Relations to lead enterprise-wide PR and media engagement efforts.

You will develop and execute integrated campaigns, manage media relations for consumer and business press, and guide executive communications and investor relations messaging. The role requires senior-level experience in hospitality or travel, strong writing and spokesperson skills, and a track record of delivering high-impact PR programs with external agencies.

Qualifications

• Bachelor's degree or equivalent in Communications, Public Relations, Integrated Marketing or Journalism.
• 15+ years of public relations and media relations experience, with travel/hospitality or consumer sectors preferred.
• Experience managing financial communications for publicly traded companies and supporting investor relations.

Responsibilities

• Develop and implement integrated PR strategies and cross-channel campaigns to enhance corporate and brand reputation.
• Oversee media relations across business, consumer, and trade media; secure coverage and manage external agencies.
• Partner with investor relations to craft a compelling business narrative and deliver media opportunities.
• Lead executive media training and manage external speaker engagements; prep executives for interviews and panels.
• Develop storytelling toolkits for brands and establish KPI dashboards for brand lift and earned impact.

Skills

Public relations

Media relations

Strategic communications

Investor relations communications

Crisis communications

Education

Bachelor's degree in Communications/PR/Journalism

Job description

We Put the World on VacationTravel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.Travel + Leisure Co. is seeking a dynamic and strategic Director, Public Relations to lead our enterprise-wide public relations and media engagement efforts. This role is responsible for developing and executing comprehensive PR strategies that drive media coverage, amplify our compelling business story, enhance our corporate reputation and drive visibility for our portfolio of travel brands. The Director will lead integrated public relations campaigns, manage media relations across consumer and business press, and oversee external agency partnerships.This is a highly visible role that requires a seasoned communications leader with deep expertise in media relations, corporate messaging, investor relations communications and brand storytelling—particularly within the hospitality or travel industry. The ideal candidate will have a proven track record of managing high-profile PR initiatives, serving as a corporate spokesperson, and guiding senior executives through media engagements.How You'll Shine:Public Relations StrategyDevelop and implement integrated public relations strategies and cross-channel campaigns that align with business objectives and enhance corporate and brand reputation.Oversee media relations efforts, proactively securing coverage across business, consumer, and trade media.Serve as strategic partner to investor relations team to craft a compelling business narrative and deliver media opportunities to amplify the value proposition.Partner with social team to tell the right stories through influencer marketing and ambassador programs.Develop positive, proactive social community engagement infrastructure and programming.Develop storytelling toolkits across brands.Establish measurable KPIs for brand lift, earned impact, influencer ROI, and community growth.Media Relations & Thought LeadershipServe as a media relations expert, building and maintaining strong relationships with key journalists, editors, and influencers.Develop key messages, press releases, FAQs, media statements, and briefing materials to support media engagement.Lead the management of the external speaker’s bureau, securing and preparing executives for media interviews, panels, industry events.What You'll Bring:Bachelor's Degree or equivalent Communications, Public Relations, Integrated Marketing or JournalismExperience in both agency and in-house environments preferredExperience managing financial communications for publicly traded company and successful track-record of supporting investor relations functions.Demonstrated success in developing and executing PR campaigns that drive meaningful media coverage and brand awareness.Experience serving as a corporate spokesperson and training executives for media engagements.Proven ability to manage external PR agencies and drive high-impact results.Strong writing, editing, and storytelling skills, with the ability to craft compelling press materials and executive messaging.15+ years of public relations and media relations experience, with a proven track-record in hospitality, travel, or consumerHow You'll Be Rewarded:We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Certain benefits may be available to associates working fewer hours where required by applicable law. Travel + Leisure Co. benefits include:Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.MedicalDentalVisionFlexible spending accountsLife and accident coverageDisabilityDepending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)Wish day paid time to volunteer at an approved organization of your choice401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)Legal and identify theft planVoluntary income protection benefitsWellness program (subject to provider availability)Employee Assistance ProgramWhere Memories Start with YouHospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [e-mail], including the title and location of the position for which you are applying.