Director, Programmatic

Carnegie; United States; Hybrid; USD 76,000 - 105,000; Full time

Job summary

Carnegie, a leader in higher education marketing, is looking for an Assistant Director of Talent Acquisition. In this role, you'll lead programmatic advertising initiatives, mentor team members, and ensure high-quality campaign execution within a fast-paced environment. Join a supportive team that's driving innovation and growth in the industry.

Benefits

Private health/dental/vision

401(k) with company match

Generous holiday and PTO package

Flexible work environment (remote, in-office, and hybrid roles)

Half-day summer Fridays

Fun company events and laid-back culture

Opportunities for advancement

Industry exposure and professional development

Qualifications

• Deep knowledge of programmatic media buying, including display, audio, and streaming advertising.
• Strong leadership and mentorship capabilities.
• Excellent communication skills for articulating strategy and data insights.

Responsibilities

• Support execution of programmatic advertising strategy across platforms.
• Oversee campaign performance and optimization.
• Act as a mentor and resource to team members.

Skills

Programmatic media buying

Leadership

Communication

Analytical mindset

Problem-solving

Tools

Google DV360

Job description

Direct message the job poster from Carnegie

Assistant Director of Talent Acquisition

About Carnegie:

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

You Should Join Us!

We’re a fast-growing and innovative company, set apart by our incredible people. We’re a supportive, fun-loving group with diverse interests and talents. In addition to getting to work with fantastic people and do work you love, here are some items you can list in your “pros” column:

• Private health/dental/vision
• 401(k) with company match
• Generous holiday and PTO package
• Flexible work environment (remote, in-office, and hybrid roles)
• Half-day summer Fridays
• Fun company events and laid-back culture
• Opportunities for advancement
• Industry exposure and professional development
• Growing company with a family feel
• Entrepreneurial approach and spirit

Job Summary:

The Director of Programmatic plays a key leadership role within the Programmatic Team, supporting the AVP of Programmatic in the strategy, execution, and evolution of Carnegie’s programmatic advertising efforts. This role helps drive the day-to-day success of the Programmatic Team through mentorship, operational guidance, and a hands-on approach to campaign oversight and innovation. The Director ensures that programmatic campaigns—spanning display, video, and audio—are expertly executed while helping to evolve Carnegie’s offerings and uphold best-in-class practices for our higher education clients.

Responsibilities:

Programmatic Strategy & Execution

• Support the AVP of Programmatic in executing Carnegie’s programmatic advertising strategy across platforms and client verticals
• Oversee and contribute to the setup, optimization, and performance of display, video, and audio campaigns in DV360 and other DSPs
• Directly manage higher-spend campaigns, applying advanced strategies to maximize performance and ROI
• Ensure adherence to best practices across all campaigns and identify opportunities for innovation or improvement
• Collaborate closely with team members to troubleshoot issues and refine campaign tactics
• Partner with the AVP of Programmatic to evaluate and test new DSPs, tools, and products
• Contribute to the development and rollout of improved processes and technologies to enhance execution, optimization, and reporting
• Monitor industry trends and bring forward ideas that support continuous growth and innovation
• Build relationships with platform reps to stay informed on emerging capabilities that can benefit client campaigns

Team Development & Operations

• Act as a mentor and resource to Programmatic Team members, offering guidance, support, and informal training
• Assist with onboarding new hires and identifying skill-building opportunities for existing team members
• Help assess team workload, address operational challenges, and ensure efficient campaign execution
• Promote a collaborative, high-performing culture within the Programmatic Team and across the Digital Division

Supervisory Responsibilities

• Support the AVP of Programmatic with team oversight, performance evaluations, and feedback
• Contribute to hiring decisions, onboarding processes, and career development planning
• Help uphold quality standards and ensure client deliverables are met or exceeded
• May directly manage 1–3 employees depending on team structure and needs

Qualifications:

• Deep knowledge of programmatic media buying, including display, audio, and streaming advertising
• Proficiency with Google DV360 and/or other major DSPs
• Strong leadership and mentorship capabilities with the ability to balance team support and tactical execution
• Excellent communication skills with the ability to clearly articulate strategy, data insights, and recommendations
• Analytical mindset with experience optimizing based on KPIs and interpreting performance data
• Comfortable managing multiple projects in a fast-paced, remote work environment
• Strong problem-solving skills and the ability to adapt to new technologies
• Must be able to work at a computer for prolonged periods

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Education, Consulting, and Marketing

• Industries

  Higher Education

Referrals increase your chances of interviewing at Carnegie by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Tuition assistance

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