Director, Professional Marketing – SkinCeuticals

L'Oréal; New York (NY); On-site; USD 139,000 - 201,000; Full time

Benefits offered by this job

Hybrid Work Policy (3 Days in Office,

Competitive Benefits Package

VIP Access to L’Oréal Internal Shop

Learning & Development Opportunities

Job summary

L’Oréal is seeking a Director, Professional Marketing – SkinCeuticals to lead SkinCeuticals marketing for US, including Flagships, SkinLabs and Corporate Accounts. You will partner with senior marketing leaders to drive growth across B2B, B2C, and D2C channels from NYC HQ.

You will oversee budgets, asset creation, and cross-functional collaboration with teams in brand marketing, sales, digital, retail, and medical affairs to deliver impactful campaigns and launches.

Qualifications

• BA/ BS degree in business or related field.
• 8-10 years of experience in Business Development/Trade Marketing.
• People-oriented, strong collaborator and people-manager.
• Results-oriented team player with a strong work ethic.

Responsibilities

• Develop a 360-marketing strategy for SkinCeuticals Flagship, SkinLab and Corporate Account programs.
• Launch and manage eCommerce for flagships and accounts.
• Create sales-driving marketing assets and exclusive promotions.
• Partner with the global marketing team on tools to support new account openings.
• Collaborate with cross-functional teams across brand marketing, sales, digital/e-commerce, retail, PR, medical affairs, education, and training.

Skills

Entrepreneurial mindset

People management

Collaborative professional

Results oriented

Education

BA/ BS degree in business or related field

Job description

Job Title: Director, Professional Marketing – SkinCeuticals

Division: LDB

Location: 10 Hudson Yards, New York, NY 10001

Reports To: SVP Marketing

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.

What You Will Do

The Professional Marketing Director is a key member of the SkinCeuticals US Marketing team with a focus on B2B, B2C, and D2C marketing initiatives for SkinCeuticals physician customers. This role leads Marketing for SkinCeuticals Flagships, SkinLabs and Corporate Account Partners. This role works closely with the SVP of SkinCeuticals Marketing, and the AVP of Business Development to develop and execute marketing plans to grow top SkinCeuticals Medical customers through a range of strategic priorities and liaises closely with cross-functional teams including: brand marketing, sales, digital/e-commerce teams, retail team, PR/social, medical affairs, education, and training to accomplish the program objectives.

Responsibilities

MARKETING

• Develop and implement a 360-marketing strategy to launch and sustain growth of SkinCeuticals Flagship, SkinLab and Corporate Account programs, including national awareness & new patient acquisition programs.
• Develop exclusive flagship marketing plans for new product launches and ongoing animations.
• Launch and maintain eCommerce for flagships, corporate accounts, and strategic account segments inclusive of all-year round support.
• Create sales driving marketing assets and develop and maintain exclusive promotional swag items and other GWPs to support sell-out growth.
• Partner with the global marketing team on prospecting tools to support new account openings across all account segments with focus on Flagships, Corporate, and Strategic account growth.

RETAIL

• Partner closely with global business development marketing to create and execute a retail merchandising vision across top accounts, including Flagships and SkinLabs.
• Develop, own, and innovate brand wide Merchandising Strategy for all levels of clinic support inclusive of diagnostic support tools and services.

BUDGET/SALES MANAGEMENT

• Responsible for sales forecasting Promotional strategy both online and offline.
• Own budget, planning, and execution of Commercial Offer program tied directly to total professional channel sales.
• Evaluate channel growth through the analysis of sales patterns and treatment purchases.
• Budget management both from A&P and CAPEX.

PEOPLE & STAKEHOLDER MANAGEMENT

• Responsible for the growth & direct management of team of 2+ employees.
• Collaborate closely with Business Development sales team and senior sales leaders.
• Collaborate and build relationships with medical professionals and support staff.

What We Are Looking For

Required Qualifications

• BA/ BS degree in business or related field
• Entrepreneurial, self-starter with 8-10 years of experience in Business Development/Trade Marketing
• People-oriented, strong collaborator and people-manager. Professional business acumen that enables connectivity with medical professionals
• Results-oriented team player with a strong work ethic

Preferred Qualifications

• Excellent organizational, written, and verbal communication skills along with attention to detail
• Ability to work independently and handle multiple projects simultaneously.
• Helpful to have strong appreciation of aesthetic/dispensing industry, skincare métier, and technology. Experience working with field teams a positive
• Some travel required. Expected to be in NYC Headquarters 3+ days/week (L’Oreal guidelines)

Additional Benefits Information As Follows

Salary Range:$138,500– $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement?At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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