Director, Product & Segment Marketing Manager

Bazeta; Northern (KY); Hybrid; USD 180,000 - 260,000; Full time

Job summary

NetDocuments is seeking a Director, Product & Segment Marketing to lead and scale our product marketing across strategic, large, midsize, small law firms, and corporate legal segments. You will shape positioning, messaging, and market intelligence for the company’s portfolio including the legal context graph, ndMAX AI, Smart Answers, document automation, security, and collaboration solutions.

The role reports to the VP of Product Marketing and requires building and motivating a team of product

Qualifications

• Experience leading product marketing across multiple customer segments.
• Ability to develop differentiated go-to-market strategies and messaging.
• Strong leadership and cross-functional collaboration skills.

Responsibilities

• Define segment go-to-market strategies for each customer segment.
• Own value propositions and messaging for product portfolio.
• Lead market research and competitive intelligence to inform strategy.
• Develop sales enablement assets (briefing docs, battle cards, decks).
• Drive product launches with cross-functional teams.

Skills

Product marketing

Segment marketing

Leadership

Go-to-market strategy

Messaging

Competitive intelligence

Sales enablement

Market research

Cross-functional collaboration

Job description

# Director, Product & Segment Marketing ManagerUnited States13 hours agoID 1507947Price on request## DetailsEmployment type: Full-timeRemote: YesCompany: NetDocumentsLevel: Director## DescriptionNetDocuments is committed to providing an excellent candidate experience and will never ask you to engage in recruitment activity without phone, video, and in person meetings and communications from emails using the @netdocuments.com domain. If you have any concerns or questions about communications you have received, please send them to [e-mail] so our team members can review. About NetDocuments At NetDocuments, we're shaping the future of legal work. We believe legal professionals should spend less time searching for information and managing documents, and more time solving complex problems, serving clients, and delivering meaningful outcomes. That's why we're building technology that helps organizations work smarter, collaborate more effectively, and unlock the full value of their institutional knowledge. Our team is redefining what's possible for legal technology. NetDocuments is the trusted intelligent document management platform for legal professionals and the company behind the industry's first and only legal context graph—a breakthrough that gives legal professionals and AI a richer understanding of how matters, documents, people, and knowledge connect across an organization while respecting enterprise-grade security, governance, permissions, and ethical walls. Innovation is only part of our story. We believe our greatest strength is our people. We foster a collaborative, inclusive, and high-performing culture where curiosity is encouraged, diverse perspectives are valued, and employees are empowered to make a meaningful impact. Whether you're building products, serving customers, or supporting the business, your work helps shape the future of one of the world's most trusted legal technology platforms. That commitment to our employees and customers has earned us recognition as one of the nation's top workplaces, including: • Four consecutive appearances on the Inc. 5000 list of America's Fastest-Growing Private Companies • Five-time Top Workplace USA winner • Five-time Salt Lake Tribune Top Workplace • Multiple Top Workplaces Culture Excellence awards recognizing innovation, employee appreciation, work-life flexibility, and compensation & benefits If you're excited to solve meaningful challenges, work alongside talented colleagues, and help define the next generation of legal technology, we'd love to meet you. About the Opportunity NetDocuments is seeking a Director, Product & Segment Marketing to lead and scale our product marketing function across all key customer segments: Strategic (AM Law 200) law firms, Large law firms, Midsize law firms, Small law firms, and Corporate Legal departments. This role reports to the VP of Product Marketing and is responsible for developing and directing all product and segment marketing activities — from go-to-market strategy and competitive positioning to segment-specific messaging, sales enablement, and market intelligence. This is a leadership role that sits at the intersection of product marketing and segment marketing. You will build deep expertise in how each customer segment evaluates, buys, and adopts legal technology — and translate that understanding into differentiated go-to-market strategies that drive growth. The ideal candidate brings a blend of product marketing rigor and segment or industry marketing experience, with the ability to develop and motivate a team of product marketers. Whether your background is in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise software, we want to hear from you. What Your Contributions Will Be • Segment Strategy & Go-to-Market: Define and execute differentiated go-to-market strategies for each customer segment — Strategic (AM Law 200), Large, Midsize, and Small law firms, and Corporate Legal. Tailor positioning, pricing narratives, competitive plays, and launch plans to the distinct buying behaviors, decision-makers, and adoption patterns within each segment • Product Messaging & Positioning: Own the creation of value propositions, messaging frameworks, positioning statements, and thought leadership for NetDocuments’ product portfolio — including the legal context graph, ndMAX AI, Smart Answers, document automation, security, and collaboration solutions — aligned to segment-specific buyer personas and use cases • Market Research & Segment Intelligence: Understand, monitor, and analyze the overall legal technology market, unique dynamics of each segment, product/market fit of our solutions, key buyer personas, and emerging trends. Develop a clear voice of the customer for internal stakeholders through research, customer advisory boards, and field feedback • Competitive Intelligence: Lead competitive intelligence efforts across all segments. Identify and monitor top competitors, conduct win-loss analyses, share findings with product teams and executives, develop competitive positioning, and incorporate insights into sales enablement, marketing programs, and collateral • Sales Enablement: Support the sales organization by communicating segment-specific value through the development of briefing documents, battle cards, training presentations, pitch decks, case studies, sales plays, and other tools. Ensure sales teams are equipped to engage each segment with relevant messaging and proof points • Product Launches: Drive launch and go-to-market strategies in close collaboration with product management, sales, content, demand generation, and other teams. Manage internal readiness, develop external launch plans, and coordinate cross-functional execution to ensure successful launches across all segments...