Director, Product Marketing (Remote) - GTM & Messaging

Cisco Systems, Inc; Austin (TX); Remote; USD 234,000 - 330,000; Full time

Job summary

Cisco Systems, Inc. is seeking a Product Marketing Director to lead a team that crafts differentiated messaging for awareness, engagement, and demand across global events, digital platforms, and strategic campaigns.

You will partner with Product Management and Sales to influence roadmaps, develop GTM plans, and drive strategic marketing initiatives aligned with Cisco's priorities. This role requires strong leadership and executive communication in a global enterprise tech environment.

Qualifications

• Bachelors or Masters with enterprise product marketing focus.
• Experience crafting product positioning and core messaging.
• Leading cross-functional GTM and product launches in matrix environments.
• Global enterprise technology marketing experience.

Responsibilities

• Lead and mentor the team; translate strategy into priorities.
• Represent product marketing in executive settings and drive changes to processes and tools.
• Partner with Product Management and Sales to influence roadmaps and enable sellers.
• Craft positioning, messaging, and collateral; develop GTM plans for Cisco IQ.

Skills

Product marketing experience

People management

Product positioning

GTM strategies

Product launches

VoC data integration

Executive reviews

Cross-functional alignment

Education

Bachelor’s degree

Master’s degree

Job description

Cisco Systems, Inc. is seeking a Product Marketing Director to lead a team that crafts differentiated messaging for awareness, engagement, and demand across global events, digital platforms, and strategic campaigns.

You will partner with Product Management and Sales to influence roadmaps, develop GTM plans, and drive strategic marketing initiatives aligned with Cisco's priorities. This role requires strong leadership and executive communication in a global enterprise tech environment.