Director, Product Marketing & Go-To-Market

Wolters Kluwer; Richmond (VA); On-site; USD 152,000 - 271,000; Full time

Job summary

Wolters Kluwer is seeking a Director, Product Marketing & Commercialization to lead the Product Marketing, Market Intelligence, Competitive Intelligence, and Market Research for the Clinical Decision Support portfolio. You will drive strategy from validation to adoption, align cross-functional teams, and advise executive leadership on customer needs and market dynamics.

The role requires building capabilities, developing talent, and delivering high-quality launches and market-ready offerings

Qualifications

• 12+ years of experience in product marketing, commercialization, go-to-market strategy, portfolio marketing, market strategy, or related roles.
• Leadership experience building and managing product marketing, commercialization, market intelligence, competitive intelligence, market research, or related teams.
• Experience commercializing healthcare, enterprise SaaS, technology, data, information, workflow, content, or platform products.
• Experience establishing and scaling product marketing operating models, launch frameworks, governance, messaging standards, and commercialization practices.
• Strong understanding of product positioning, messaging, customer segmentation, buyer and user personas, value propositions, product launches, adoption, and lifecycle marketing.

Responsibilities

• Define and execute the Product Marketing and Commercialization strategy for the Clinical Decision Support portfolio.
• Lead and develop the organization responsible for Product Marketing, Market Intelligence, Competitive Intelligence, Market Research, and Product Packaging and Go-to-Market.
• Establish clear priorities, roles, responsibilities, operating rhythms, and decision rights across the function.
• Allocate resources across product launches, portfolio initiatives, market opportunities, and strategic priorities.
• Build a high-performing, customer-centric, and market-driven team with strong capabilities in product marketing, commercialization, research, packaging, and competitive strategy.

Job description

Wolters Kluwer is seeking a Director, Product Marketing & Commercialization to lead the Product Marketing, Market Intelligence, Competitive Intelligence, and Market Research for the Clinical Decision Support portfolio. You will drive strategy from validation to adoption, align cross-functional teams, and advise executive leadership on customer needs and market dynamics.

The role requires building capabilities, developing talent, and delivering high-quality launches and market-ready offerings