Director, Product Marketing & Commercial Enablement

Cornerstone Building Brands; Texas; On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Paid time off

Company 401k

FSA

Job summary

Cornerstone Building Brands is seeking a Director of Product Marketing & Commercial Enablement to translate product strategy into customer value and commercial success. You will lead positioning, messaging, go-to-market, launches, and education programs across the enterprise, partnering with Sales, Product, Marketing and Operations.

The ideal candidate is a strategic, hands-on leader who can drive strategy and execution while developing a high-performing team with a strong emphasis on training

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Engineering, Education, Organizational Development, or related field.
• 10+ years of experience in product marketing, product management, category management, commercial enablement, customer education, sales enablement, marketing, or a related discipline.
• 5+ years of leadership experience managing high-performing teams.

Responsibilities

• Leads product marketing, curriculum development, sales enablement and training teams with strategy and governance.
• Liaises between Product Management and commercial teams for go-to-market execution and launches.
• Maintains consistent product narratives and oversees content across channels and brands.
• Uses market intelligence, customer insights, and competitive dynamics to identify growth opportunities.
• Provides strategic oversight for sales enablement and measurement frameworks to improve revenue growth.
• Oversees scalable training, onboarding, and learning pathways to strengthen commercial capabilities.
• Collaborates with Sales, Product Management, Marketing, Manufacturing, Legal and others to drive commercialization.
• Builds strong relationships with internal stakeholders, external partners, and customers.

Skills

Leadership

Product marketing

Go-to-market strategies

Messaging & positioning

Sales enablement

Cross-functional collaboration

Strategic thinking

Communication

Stakeholder management

Education

Bachelor's degree

Job description

Cornerstone Building Brands is a leading manufacturer of exterior building products for residential and low-residential buildings in North America. Headquartered in Cary, N.C., we serve residential and commercial customers across the new construction and Repair & Remodel (R&R) markets. Our market-leading portfolio of products spans vinyl windows, vinyl siding, stone veneer, metal roofing, metal wall systems and metal accessories. Cornerstone Building Brands’ broad, multi-channel distribution platform and expansive national footprint includes more than 18,800 team members at manufacturing, distribution and office locations throughout North America. Corporate stewardship and Environmental, Social and Governance (ESG) responsibility are embedded in our culture. We are committed to contributing positively to the communities where we live, work and play. For more information, visit us at cornerstonebuildingbrands.com.

Fortify Building Solutions offers a comprehensive portfolio of metal roof and wall systems and complete pre-engineered building systems that are optimized for strength, durability and design flexibility. Our portfolio of brands is supported by our industry leading expertise and our relentless focus on processes and technologies that enable our customers to operate faster, easier and in a more connected way.

Fortify Building Solutions, a subsidiary of Cornerstone Building Brands, is a leading provider of metal building products, systems, and solutions across North America.

The Director of Product Marketing & Commercial Enablement translates product strategy into customer value and commercial success. Serving as the bridge between Product Management and the commercial organization, this role leads product positioning, messaging, go-to-market strategy, product launches, curriculum development, sales enablement, and customer education programs.

This leader drives the successful commercialization of products and solutions across the enterprise by ensuring consistent messaging, effective enablement resources, and scalable education programs that help employees, customers, and channel partners position, sell, and support our offerings.

The ideal candidate is a strategic, hands-on leader with experience leading product marketing and commercial enablement efforts firsthand. Equally comfortable shaping strategy and driving execution, they lead through both vision and action while developing the capabilities of a high-performing team.

RESPONSIBILITIES

• Leads the product marketing, curriculum development, sales enablement and training teams; establishing strategy, priorities, governance, and execution plans aligned with business growth objectives while developing a high-performing team and ensuring product marketing, sales enablement, and training capabilities operate as an integrated, scalable function across the enterprise.
• Serves as the primary liaison between Product Management and commercial teams, leading product positioning, messaging, value proposition development, and go-to-market strategies that drive successful commercialization, product launches, and sales readiness.
• Defines and maintains a consistent product and services narrative while overseeing the governance, accuracy, and ongoing maintenance of product marketing content and assets across channels, brands, and customer segments.
• Leverages market intelligence, customer insights, competitive dynamics, and field feedback to identify growth opportunities and inform product marketing, commercialization, and business strategy.
• Provides strategic oversight for sales enablement, establishing the priorities, systems, processes, governance, resources, and measurement frameworks required to improve sales effectiveness, support revenue growth objectives, and drive consistent commercial execution across business units.
• Leads the commercial education strategy, overseeing scalable training, onboarding, certification, learning pathways, systems, and program administration that strengthen commercial capabilities, improve sales effectiveness, and drive product and solution adoption.
• Partners with Sales leadership, Product Management, and subject matter experts to identify capability gaps and establish sales readiness strategies, ensuring technical, product, and commercial training programs effectively support product launches, portfolio changes, and business priorities.
• Measures effectiveness of product marketing and commercial education initiatives using defined KPIs, including adoption, engagement, sales effectiveness, resource adoption, and revenue growth.
• Participates in the Integrated Business Planning (IBP) process, representing product marketing initiatives and communicating planned campaigns, launches, promotions, and commercialization activities that may influence demand forecasts and business planning.
• Collaborates with Product Management, Sales, Marketing, Manufacturing, Legal and others to drive successful commercialization of products and solutions.
• Builds and maintains strong relationships with key internal stakeholders, external partners, industry organizations, and customers.
  

• Bachelor's degree in Marketing, Business Administration, Communications, Engineering, Education, Organizational Development, or related field.
• 10+ years of experience in product marketing, product management, category management, commercial enablement, customer education, sales enablement, marketing, or a related discipline.
• 5+ years of leadership experience managing high-performing teams.
• Demonstrated experience developing product positioning, value propositions, and messaging architectures, and translating them into successful go-to-market strategies, product launches, and commercialization plans.
• Experience developing and delivering commercial education, sales training, customer education, or enablement programs.
• Strong understanding of product lifecycle management and commercialization processes.
• Ability to translate complex technical concepts into customer-centered messaging and training content.
• Proven ability to influence across a matrixed organization and work effectively across Product Management, Sales, Marketing, Operations, Legal, and Executive Leadership teams.
• Strong business acumen, strategic thinking, analytical capability, and financial literacy.
• Experience leveraging market research, customer insights, competitive intelligence, and sales data to inform strategy.
• Excellent communication, presentation, and stakeholder management skills.
• Experience within manufacturing, building products, industrial, construction, or related industries preferred.

All your information will be kept confidential according to EEO guidelines.

Why work for Cornerstone Building Brands?

Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development.

*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.

Cornerstone Building Brands is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran. You can find the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here. If you'd like to view a copy of the company's affirmative action plan for protected veterans or individuals with disabilities or policy statement, please contact Human Resources at 281-897-7788 or [e-mail]. If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at 281-897-7788 or [e-mail]. This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

All your information will be kept confidential according to EEO guidelines.

California Consumer Privacy Act (CCPA) of 2018

Must be at least 18 years of age to apply.