Director - Product Marketing

Veeva Systems; United States; Remote; USD 125,000 - 225,000; Full time

Benefits offered by this job

Medical, dental, vision, and basiclife

Flexible PTO and company paid holidays

Retirement programs

1% charitable giving program

Job summary

Veeva Systems is a mission-driven SaaS company empowering life sciences. We seek a senior product marketing leader to build a global organization and drive go-to-market for Veeva Safety, aligning with product, strategy, and sales to accelerate growth.

You will develop differentiated positioning, lead product launches, and create compelling content across channels. This role offers a flexible work arrangement and significant impact on customers, teams, and the business.

Qualifications

• 10+ years of progressive experience in product marketing, solution marketing, or go-to-market strategy for complex B2B software/cloud solutions.
• Leadership of global product marketing teams and go-to-market initiatives.
• Ability to synthesize market trends and customer needs into compelling narratives.

Responsibilities

• Build and lead a global organization that delivers against marketing goals with defined roles and succession plans.
• Develop and drive global marketing strategy and go-to-market execution for Veeva Safety.
• Partner with product management to develop differentiated positioning and value propositions.
• Lead global product launches and release marketing to drive awareness and growth.
• Develop annual integrated marketing plans with field teams for consistent global messaging.
• Create thought leadership, customer advocacy, and sales enablement programs.
• Develop marketing content across stories, presentations, website, video, webinars, and tools.
• Collaborate with sales to improve customer engagement and messaging.
• Measure performance and optimize programs for awareness and pipeline growth.

Skills

Product marketing leadership

Go-to-market strategy

Global marketing

Cross-functional leadership

Content creation

Public speaking

Job description

The Role

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

What You'll Do

• Build and lead a global organization that delivers against marketing goals, with clearly defined roles, succession plans, and employee success strategies
• Develop and drive global marketing strategy and go-to-market execution for Veeva Safety, aligning marketing initiatives with business objectives and market opportunities
• Partner with product management and market strategy to develop differentiated positioning, messaging, and value propositions that resonate with safety operations, pharmacovigilance, and safety science leaders
• Lead global product launches and release marketing, translating product innovation into integrated campaigns that drive awareness, customer adoption, and growth
• Develop annual integrated marketing plans in partnership with field marketing teams, ensuring consistent global messaging while enabling regional execution
• Create thought leadership, customer advocacy, and sales enablement programs that strengthen Veeva’s leadership in pharmacovigilance
• Develop compelling marketing content—including customer stories, presentations, website content, videos, webinars, and sales tools—that supports every stage of the customer journey
• Partner with sales to improve customer engagement through effective messaging, competitive positioning, and sales enablement materials
• Collaborate across product, strategy, sales, services, and corporate marketing to ensure coordinated execution of global marketing initiatives
• Measure marketing performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, and customer adoption

Requirements

• Progressive Experience: 10+ years of progressive experience in product marketing, solution marketing, or go-to-market strategy for complex B2B enterprise software or cloud solutions, including demonstrated success leading and building high-performing global product marketing teams
• Product Marketing Leadership: Proven success developing product positioning, messaging, value propositions, and go-to-market strategies that differentiate products, drive customer adoption, and accelerate business growth. Experience leading product launches and release marketing from strategy through execution
• Market & Customer Insights: Strong ability to synthesize customer needs, market trends, competitive intelligence, and product strategy into compelling marketing narratives and actionable go-to-market plans
• Cross-functional Leadership: Proven ability to influence and build trusted partnerships across product management, market strategy, sales, services, customer success, corporate marketing, and executive leadership to align priorities and deliver business outcomes
• Global Go-to-Market: Experience leading global product marketing initiatives in partnership with regional teams, balancing a consistent global strategy with localized execution
• Content & Sales Enablement: Experience developing customer-facing content, thought leadership, sales enablement materials, customer stories, presentations, and digital content that support product launches and every stage of the customer journey
• People Leadership: Experience leading, mentoring, and developing high-performing teams while fostering collaboration, accountability, and continuous improvement
• Analytical Mindset: Experience measuring go-to-market performance, evaluating business impact, and using customer and market insights to continuously optimize strategy and execution
• Communication & Presentation: Exceptional written, verbal, and presentation skills with the ability to communicate complex technical concepts through clear, compelling customer-focused messaging

Nice to Have

• Experience marketing high-value solutions to the life sciences industry

Perks & Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

Compensation

• Base pay: $125,000 - $225,000
• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world. Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at .