Director, Product Marketing

Bestow; United States; On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Salary & equity

Work-life balance

Insurance coverage

Lifestyle stipend

Remote-friendly

Dallas office

Diversity programs

Job summary

Bestow is the leading platform for life and annuity carriers, scaling rapidly. The Director of Product Marketing will own platform positioning, lead GTM for major launches, and partner with the CMO and cross-functional teams to shape the innovation narrative.

You will build partnerships across Product, Sales, and Communications, set the sales enablement quality bar, measure impact on pipeline, and grow the team as Bestow scales in a hybrid, US-wide setting.

Qualifications

• Significant product marketing leadership experience in B2B SaaS or enterprise tech.
• Strategic partner to executives and cross-functional teams, shaping narrative and GTM decisions.
• Ability to translate complex platforms into compelling enterprise storytelling.

Responsibilities

• Own platform positioning and messaging strategy as product, market, and competitors evolve.
• Lead go-to-market strategy and execution for major launches with cross-functional alignment.
• Build proactive partnerships across Product, Sales, and Communications to accelerate launches.
• Set strategy and quality bar for sales enablement, decks, battle cards, and competitive intelligence.
• Bring market, buyer, and competitive insight into executive conversations influencing roadmaps.
• Own the measurement framework linking product marketing to pipeline and win rates.
• Grow the product marketing function as Bestow scales.

Skills

Product marketing leadership

Go-to-market strategy

Strategic partnerships

Executive collaboration

Storytelling

Messaging & positioning

AI tools fluency

B2B SaaS experience

Job description

ABOUT BESTOW

Life insurance is one of the world's most important products. It's also one of the hardest to build, distribute, and modernize. Bestow exists to change that. Bestow is a leading vertical technology platform serving some of the largest and most innovative life insurers. Our platform unifies the fragmented, legacy value chain, enabling carriers to launch products in weeks instead of years. Carriers choose us to scale and operate at unprecedented speed, powered by AI and automation. Bestow isn't selling policies. We're building the infrastructure that helps an entire industry move faster, reach more people, and deliver on its promise. Backed by leading investors (Goldman Sachs, Hedosophia, NEA, Valar, 8VC) and trusted by major carriers, Bestow is powered by a team that moves with precision, purpose, and heart. If you want to help reimagine a centuries-old industry with lasting impact, join us. Bestow offers flexible remote/hybrid work, meaningful benefits, equity, and substantial growth opportunities. Bestow uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit E-Verify.gov.

ABOUT THE ROLE

Bestow is the leading platform for life and annuity carriers, and we're scaling fast. The Director of Product Marketing sets platform positioning strategy and leads go-to-market for Bestow's most important launches, working closely with the CMO, executive team, and stakeholders across the business to shape how the company's innovation narrative evolves alongside the business. You'll build strong partnerships across Product, Sales, and Communications, bringing each function along early and turning competing priorities into a single, clear story the whole company can execute against. You'll have real autonomy to set direction and real influence over how leadership thinks about market strategy. If you want to shape both the narrative and the cross-functional muscle behind it at a company in a high-growth phase, this is the role. This role reports to the CMO and is open to hybrid in our Dallas office or Remote (US).

WHAT YOU'LL DO

Own Bestow's platform positioning and messaging strategy, and be the senior voice on how that story evolves as the product, market, and competitive landscape shift.

Lead go-to-market strategy and execution for major launches, making the final call on sequencing and priorities across Product, Sales, Communications, and Marketing.

Build proactive, trusted partnerships across Product, Sales, and Communications, aligning stakeholders early so launches and narratives move fast without last-minute scrambles.

Set the strategy and quality bar for sales enablement, pitch decks, battle cards, and competitive intelligence, and build the team and process to maintain it at scale.

Bring market, buyer, and competitive insight into executive conversations, influencing roadmap, positioning, and business strategy decisions.

Own the measurement framework connecting product marketing to pipeline and win rates, using it to guide investment and resourcing.

Grow the product marketing function over time, bringing on and developing team members as Bestow's needs scale.

WHO YOU ARE

Significant product marketing experience in B2B SaaS or enterprise technology at a senior/leadership level, with a track record of increasing scope.

A trusted strategic partner to executives and cross-functional stakeholders, comfortable shaping company-level narrative and GTM decisions, not just executing on them.

A compelling storyteller who can take a complex, technical platform and make it land clearly with a sophisticated enterprise audience.

Strong positioning and launch instincts, setting direction from ambiguity and driving it through execution with minimal oversight.

Experience building and scaling both sales enablement and a product marketing team.

Experience in fintech, insurtech, or a platform business is a strong plus.

Excellent written and verbal communication, and fluency using AI tools to accelerate research, content, and GTM speed.

TOTAL REWARDS

At Bestow, we’re proud to be awarded for our team members, innovative products, and culture. Our standard benefits include:

• Competitive salary and equity based on role
• Policies and managers that support work/life balance, like our flexible paid time off and parental leave programs
• 100% paid-premium option for medical, dental, and vision insurance
• Lifestyle stipend to support your physical, emotional, and financial wellbeing
• Flexible work-from-home policy and open to remote
• Remote and WFH options, as well as a beautiful, state-of-the-art office in Dallas’ Deep Ellum, for those who prefer an office setting
• Employee-led diversity, equity, and inclusion initiatives

• Best Place for Working Parents 2023 + 2024 + 2025
• Great Place to Work Certified, 2022 + 2023 + 2024 + 2025
• Built In Best Places to Work, 2022 + 2023 + 2025
• Fortune’s Best Workplaces in Texas 2022 + 2023
• Fortune’s Best Workplaces in Financial Services and Insurance 2022 + 2023 + 2024

We value diversity at Bestow. The company will hire, recruit, and promote regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, pregnancy or maternity, veteran status, or any other status protected by applicable law. We understand the importance of creating a safe and comfortable work environment and encourage individualism and authenticity in every team member.

Thanks for considering a job at Bestow!