Director, Product Marketing

Grace Hill; United States; Remote; USD 150,000 - 165,000; Full time

Benefits offered by this job

Remote work option

Competitive salary

Job summary

Grace Hill is seeking a strategic Director of Product Marketing to own messaging, positioning, and content strategy for our growing SaaS platform. This remote, US-based role leads a small team and collaborates with executives, sales, CS, and product to accelerate pipeline and close deals.

You will architect the product portfolio strategy, manage launches, and drive adoption and profitability across new solutions, cross-sell, and upsell opportunities in a fast-paced environment.

Qualifications

• 8+ years in B2B SaaS marketing with product and content leadership
• 3+ years of leadership experience mentoring product and content marketers
• Proven track record leading GTM launches and crafting customer-centric narratives
• Strong writing and storytelling to translate complex concepts into messaging
• Experience building a content strategy that drives measurable results
• Collaborative with product, sales, and customer success leaders
• Bachelor's degree or equivalent required
• Proficiency with HubSpot, Salesforce, and marketing automation tools
• Knowledge of market, competitive and whitespace analysis
• Certification in Product Marketing/Management preferred

Responsibilities

• Lead GTM planning and execution across the portfolio
• Develop messaging and positioning to align with buyer personas and buyer journey
• Oversee content strategy and thought leadership through webinars, blogs, case studies
• Collaborate with Sales, CS, and Product for enablement and launches
• Drive demand generation initiatives and enable the sales team with competitive playbooks
• Mentor and grow a team of product marketers
• Gather win/loss insights and report quarterly findings
• Shape long-term brand and product strategy with executives

Skills

B2B SaaS marketing

Product marketing leadership

Content marketing

Strategic storytelling

Cross-functional collaboration

Market/competitive analysis

Education

Bachelor's degree or equivalent

Tools

HubSpot

Salesforce

Marketing automation platforms

Job description

Director, Product Marketing

Careers at Grace Hill

Reports To: VP of People

Location: Remote (US-based)

Employment Type: Full-Time

About The Role

Grace Hill is seeking a highly strategic, data-driven Director of Product Marketing to lead messaging, positioning, product narrative, and content strategy for our growing SaaS platform. This remote based role is ideal for a leader who can operate both at the strategic level and roll up their sleeves to execute in a fast-moving, resource-lean environment.

TheDirector of Product Marketing will lead and manage a small team of Product Marketers that will work together to amplify demand and sales;working with, executives, customer success,sales leaders, product managers, and demand generation team members, you will play a creator-collaborator-facilitator-driver role in go-to-market planning and execution.You willhelp arm the Sales and Customer Success organizations with the knowledge and tools needed to accelerate pipeline conversion and close deals. Your overarching goal is to architect and manage a product portfolio strategy and product launch process that optimizes adoption and profitability, including new solutions, cross-sell, and up-sell products.

Key Responsibilities

Product Portfolio Management

• Growth of sales, market share, profitability and customer retention for our product portfolio by developing and implementing go-to-market (GTM) plans that effectively segment our market, target our customers, and position our products/solutions in the marketplace
• Market, Competitive and Whitespace analysis
• Partner with Product Management to conductVOC and incorporate market insights into our product roadmaps and coordinate product launches in collaboration with Sales and Marketing teams

Content Creation

• Develop content strategy across the portfolio and lead the team to execute
• Develop industry thought leader content to drive product brand awareness and extend our positioning as a trusted advisor to our current and future customers, including messaging/positioning that aligns with target personas and their customer buying journey
• Drive thought leader channels including webinars and our blog: research and develop topics, and slides, and have the authority to speak to our chosen topics with the aid of internal subject matter experts
• Conduct customer interviews and produce case studies, video scripts, or other types of content speaking to the target audience

Demand Generation & Sales Enablement

• Collaborate with the VP of Demand Gen to support the activation of campaigns aimed at achieving product revenue/business goals, including initiatives that drive product adoption, attach rate, and customer retention
• Maintain competitive analysis for the sales team
• Sales and Customer Success Enablement: Develop internal competitive playbooks/battle cards and other assets to enable the sales team to be effective at positioning the portfolio and accelerating pipeline conversions
• Gather win/loss insights from prospects, customers, and sales to produce a quarterly win/loss report

Leadership

• Lead, mentor, and grow a team of product marketers.
• Be the voice of the customer across the organization—articulating needs and insights to influence strategy
• Collaborate closely with executives to shape long-term brand and product strategy

Qualifications

• 8+ years of experience in B2B SaaS marketing, with significant experience in both product marketing and content marketing
• 3+ years of leadership experience; successful track record of mentoring and developing Product & Content Marketing teams
• Proven track record leading GTM launches and crafting compelling product narratives.
• Strong writing and storytelling skills, with the ability to translate complex concepts into crisp, customer-centric messaging
• Demonstrated ability to build a content strategy that drives measurable results.
• Exp partnering with product, sales, and customer success leaders
• Bachelor's degree or equivalent exp required
• PropTech industry experience a plus
• Proficiency in HubSpot, Salesforce, and marketing automation platforms
• Knowledge of Market, Competitive and Whitespace analysis
• Certification with the Product Marketing Alliance, Pragmatic Marketing, Sirius Decisions, orsimilar Product Management/Marketing organization preferred

What We Offer

• Competitive salary: $150-165K + Bonus
• Comprehensive health, dental, and vision benefits
• Remote work option
• Collaborative, mission-driven culture

About Grace Hill

Grace Hill helps companies managing multifamily residential properties develop and retain top talent to reduce the operating risk and elevate property performance - with an integrated talent performance management platform encompassing policies, training, and assessment. Our advanced technology-enabled solutions are bolstered by years of multifamily experience, in-depth service level expertise, and outstanding customer support. Today, over 1,600 companies covering a workforce of over 500,000 people rely on talent performance solutions from Grace Hill.

Grace Hill is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status