Director, Product Marketing

Lwolf; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

Lone Wolf seeks a Director of Product Marketing to bridge product, sales, and marketing, owning master messaging across products and buyer personas.

You will lead a team of Strategic Product Marketers, drive GTM launches, set positioning, and build structured customer feedback loops to inform the roadmap.

Qualifications

• 10+ years in product marketing with leadership experience.
• Experience in residential real estate, proptech, or closely adjacent verticals (mortgage, title, etc.).
• Experience owning positioning and messaging across multiple products or a portfolio.
• Experience owning pricing and packaging for B2B SaaS products, ideally multi-product.
• Track record building repeatable GTM or launch processes at a large org.
• Experience running structured customer feedback programs and turning input into decisions.
• Hands-on experience using AI tools to speed up research, content creation, and analysis.
• Sharp writing and good launch judgment.

Responsibilities

• Lead a team of Strategic Product Marketers and the content developers who support them.
• Hire, coach, and manage performance so the team keeps getting better, not just staying busy.
• Set the process and quality bar for output across products.
• Own the launch process: tiering, timelines, and cross-functional checkpoints.
• Lead go-to-market planning for new product launches and major releases across product, sales, customer success, and demand generation.
• Run pilots to test positioning and pricing before a launch goes wide.
• Measure GTM impact against pipeline, adoption, and revenue goals and adjust strategy.
• Carry final accountability for positioning and messaging across the portfolio.
• Own product positioning and messaging across the portfolio, ensuring consistency.
• Run Product Advisory Boards for customer feedback.
• Own packaging and pricing strategy and framework across the portfolio.
• Partner with Finance and Product so every price reflects real customer value.
• Own all product marketing content and sales enablement materials.
• Synthesize market and customer feedback into roadmap input for the product management team.
• Report on GTM and pricing performance to executive stakeholders.
• Manage Accounts Payable activities for multiple entities in the U.S. (in-scope for operations)
• Familiarity with payments via ACH, wire transfers, and Online Bill Payment.
• Migrate newly acquired entities to NetSuite.

Skills

Team leadership

GTM strategy

Positioning & messaging

Voice of customer

Pricing & packaging

Content creation

Cross-functional collaboration

AI tools for marketing

B2B SaaS

Strategic thinking

Tools

NetSuite

AI tools

Job description

The Director of Product Marketing is a senior role at the intersection ofproduct, sales, and marketing, serving as thestrategic voice of the market inside the organizationand thevoice of the product outside it. The position owns the master messaging architectureacross all products, segments, and buyer personas, and sets the standard for how Lone Wolf is positioned across all channels.

Team Leadership

• Lead a team of Strategic Product Marketers and the content developers who support them.
• Hire, coach, and manage performance so the team keeps getting better, not just staying busy.
• Set the process and quality bar every product marketer works against, so output is consistent no matter which product they're covering.

GTM

• Own the launch process: tiering, timelines, and the cross-functional checkpoints that make a launch land instead of scramble.
• Lead go-to-market planning for new product launches and major releases, coordinating timelines across product, sales, customer success, and demand generation.
• Run pilots that test positioning and pricing before a launch goes wide.
• Measure the impact of GTM programs against pipeline, adoption, and revenue goals, and adjust strategy accordingly

Positioning & Messaging

• Carry final accountability for positioning and messaging across the portfolio. Each Product Marketer owns execution for their own products. You make sure it adds up to one Lone Wolf story.
• Keep competitive intelligence current and built into how the team positions, not just a report that goes stale after launch.
• Own product positioning and messaging across the portfolio, ensuring consistency from website copy to sales decks to customer communications.

Voice of Customer

• Run Product Advisory Boards that give customers a real seat at the table.
• Build structured feedback loops that feed positioning, packaging, and the product roadmap, not just a slide for quarterly reviews.

Packaging & Pricing

• Own the packaging and pricing strategy and framework across the portfolio.
• Partner with Finance and Product so every price reflects real customer value.

Content

• Own all product marketing content: one-pagers, decks, and everything else the team produces.
• Equip sales teams with battle cards, pitch decks, case studies, and objection-handling materials

Cross-Functional Partnership

• Partner with demand generation, customer marketing, sales, and product as peers, not as an order taker.
• Partner closely with Product Management to understand roadmap priorities and translate features into customer-facing value.
• Synthesize market and customer feedback into roadmap input for the product management team.
• Report on GTM and pricing performance to executive stakeholders.
• Manages all activities in Accounts Payable for multiple entities based in the U.S.
• Ensure timely vouchering and payment of vendor invoices
• Assist with Monthly reconciliation of Accounts Payable and company purchasing credit cards
• Maintain accurate records and control reports
• Perform timely month end close activities
• Familiarity with payments via ACH, wire transfers and Online Bill Payment
• Project work as assigned to include migrating newly acquired entities from legacy systems to Company’s NetSuite application

Experience and Qualifications

• 10+ years in product marketing, including at least 6 years managing or leading a team of product marketers.
• Experience in residential real estate, proptech, or a closely adjacent vertical (mortgage, title, insurance, or similar). You understand how brokers, agents, and MLSs actually work.
• Experience owning positioning and messaging frameworks across multiple products or a portfolio, not just one product line.
• Experience owning pricing and packaging for B2B SaaS products, ideally across a multi-product portfolio.
• A track record of building a repeatable GTM or launch process at a large, complex organization.
• Experience running structured customer feedback programs (advisory boards, win/loss, or similar) and turning that input into decisions, not just a report.
• Hands-on experience using AI tools to speed up research, content creation, and analysis. This isn't a nice-to-have at Lone Wolf. We expect you to actually use it.
• Sharp, direct writing and the judgment to know when a launch is ready and when it isn't.
• Experience partnering with demand generation, sales, and customer marketing leaders as peers, not just service providers.
• Experience managing distributed or international team members.
• Familiarity with AI-driven product positioning.
• Time at a real estate brokerage, franchise, or agent-facing company before moving into product marketing.