Director, Product Marketing

Ladders; United States; A distancia; USD 160.000 - 210.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

401(k) retirement plan

Remote work option

Employee discounts

Professional development

Descripción de la vacante

Ladders is seeking a Director, Product Marketing to lead strategy across a consumer portfolio, shaping positioning, launches, and lifecycle. You will partner with Product, Sales, Creative, and Operations to convert consumer insights into compelling go-to-market plans and solid business cases.

This remote role is US-based with no visa sponsorship. You will drive audience segmentation, GTM for new products, track performance, and adapt plans across channels and markets to maximize product success.

Formación

• 8–12+ years in product marketing or related field
• Proven success launching products across channels and markets
• Strong insight, segmentation, positioning, and GTM skills
• Able to translate consumer needs into compelling stories
• Experience partnering with Product, Sales, Creative, and Ops teams
• Excellent communication to influence stakeholders
• Hands-on yet strategic and tactical in execution

Responsabilidades

• Lead product marketing for device and consumables portfolios
• Define audience segments, consumer needs, and value propositions for each product
• Turn insights and data into product recommendations and business cases
• Own go-to-market strategies for new products and major initiatives
• Create alignment across teams with clear, insight-led briefs
• Adapt launch plans for various sales channels and markets
• Track product performance and drive lifecycle strategies

Conocimientos

Product marketing leadership

Go-to-market strategy

Market segmentation

Cross-functional collaboration

Storytelling & messaging

Lifecycle management

Stakeholder influence

Descripción del empleo

For our client, we are seeking a Director, Product Marketing to join the team of a leader in the Retail & Consumer Goods space.

This role will lead product marketing strategy across a consumer portfolio, shaping how products are positioned, launched, and differentiated in the market. The director will partner closely with Product, Sales, Creative, and Operations teams to convert consumer insights into compelling go-to-market plans and business cases. This person will also help ensure launch execution is aligned across channels and markets while driving lifecycle strategy and ongoing product performance.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $160,000 – $210,000 annually

Responsibilities

• Lead product marketing for device and consumables portfolios
• Define audience segments, consumer needs, and value propositions for each product
• Turn insights and data into product recommendations and business cases
• Own go-to-market strategies for new products and major initiatives
• Create alignment across teams with clear, insight-led briefs
• Adapt launch plans for various sales channels and markets
• Track product performance and drive lifecycle strategies

Qualifications

• 8-12+ years of experience in product marketing, portfolio strategy, or commercialization
• Demonstrated success leading complex product launches across multiple channels and markets
• Strong experience in consumer insight, segmentation, positioning, and go-to-market strategy
• Ability to translate consumer needs and product details into effective stories
• Experience collaborating with Product, Sales, Creative, and Operations teams
• Exceptional communication skills for influencing stakeholders and teams
• Hands-on approach with ability to operate strategically and tactically

Benefits

• Comprehensive health insurance coverage
• 401(k) retirement plan with company match
• Flexible work hours and the possibility of remote work
• Employee discounts on products and services
• Professional development opportunities

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.