Director, Product Marketing

Blockaid; New York (NY); Hybrid; USD 190,000 - 240,000; Full time

Benefits offered by this job

Fantastic healthcare including fully-paid options

401(k)

Equity

PTO

Pre-tax commuter benefits

Job summary

Blockaid, located in New York City, is seeking a Director of Product Marketing to lead a team and drive the company's marketing strategy for web3 products. The ideal candidate will possess over a decade of experience in B2B SaaS marketing, focusing on cybersecurity and understanding the technical audience.

This hybrid position requires 3-4 days per week in the office and offers a competitive salary between $190k and $240k, along with a bonus, equity options, and comprehensive healthcare benefits.

Qualifications

• 10+ years of experience in B2B SaaS product marketing.
• 4+ years of experience managing a team.
• Personal experience in a growth-stage company or startup.

Responsibilities

• Lead a team of Product Marketing Managers.
• Conduct customer, market, and competitive research.
• Define compelling messaging around products and platforms.
• Collaborate with product and sales to optimize pricing models.

Skills

Marketing cybersecurity and/or web3 products

B2B SaaS product marketing experience

People management experience

Understanding of demand creation

Strong business acumen

Job description

About Blockaid

Blockaid builds trust in blockchain technology through better security. Our web3 security platform is trusted by the biggest names in web3—including Coinbase, Metamask, Backpack, Stellar, and more—to detect, understand, prevent, and respond to off and on‑chain threats.

Role Overview

As the Director of Product Marketing at Blockaid, you will lead a team of Product Marketing Managers and work closely with leaders and individual contributors across Product, GTM teams, and customers. You will bring together technical expertise and market insight to create compelling messaging and materials that generate demand and enable sellers to prospect and close new business. You will also serve as the glue across these organizations, building a continuous feedback loop between product development, GTM messaging, and customer feedback. This is a hybrid position requiring 3‑4 days per week in our NYC office in midtown Manhattan; relocation assistance may be considered. Sponsorship is not offered.

What you’ll do

• Lead a team of Product Marketing Managers (we currently have 2 PMMs).
• Work closely with Product Managers and Account Executives to conduct customer, market, and competitive research and use those insights to influence the product roadmap.
• Define compelling messaging around our products and platform that resonates with our ICPs.
• Translate insights and learnings into messaging for campaigns and content ideas.
• Help develop product- and solutions-focused messaging and marketing materials and enable the sales organization with this messaging, positioning, and collateral.
• Collaborate with product and sales to develop and optimize pricing models.
• Serve as the strategic partner for our Solutions Engineering team and be the face for demoing our products.

What you bring

• Strong experience marketing cybersecurity and/or web3 products specifically to technical audiences.
• 10+ years of experience in B2B SaaS product marketing.
• 4+ years of experience as a people manager.
• Understanding of how your work translates into creating demand and driving revenue, marketing complex technical products to both technical and non-technical audiences.
• A curious mind that thrives on cutting‑edge tech (gen AI, automation, and other modern tools).
• Strong business acumen.
• Personal experience in a growth‑stage company or startup and the ability to grow and scale in a dynamic environment.

What we offer

• Fantastic healthcare including fully‑paid options and FSA.
• PTO.
• Equity.
• 401(k).
• Hybrid environment with pre‑tax commuter benefits and an awesome team.

Be you, with us

We offer a supportive, agile, and creative work environment with brilliant colleagues. Competitive compensation, ongoing recognition, and a chance to learn, contribute, and develop your skills. The opportunity to join a startup at the cutting edge of technology, finance, and security.

Compensation & Eligibility

The target salary range is $190‑240k plus a 10% bonus, with flexibility for the ideal candidate. Compensation will also include eligibility for Blockaid’s equity program and may offer additional incentive‑based compensation. Applicants must have the legal right to work in the country where the position is based, without the need for visa sponsorship. This role does not offer visa sponsorship.

Equal Opportunity Employer

Blockaid is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.