Director, Product Marketing

Jobtailor; Bellevue (WA); On-site; USD 180,000 - 240,000; Full time

Job summary

SeekOut is seeking a Director of Product Marketing to own the unified positioning of the SeekOut Recruiting Platform, crafting a differentiated narrative from corporate to product and persona.

Lead TAM/SAM/SOM analysis, pricing strategy, and outcome-based launches focused on speed to hire, quality of hire, and candidate experience.

Partner with Product, Engineering, Finance and Sales to align strategy, create sales enablement, and drive AI-driven GTM execution with measurable business impact.

Qualifications

• 8+ years in B2B product marketing at director level or higher.
• Startup to mid-sized company experience essential.
• Proven track record in category narratives and outcome-based launches.
• Deep go-to-market expertise: personas, pricing, and competitive strategy.
• MBA or related education preferred; Bachelor's required.

Responsibilities

• Own the unified positioning across the SeekOut Recruiting Platform, crafting a differentiated narrative from corporate to product and persona.
• Lead TAM/SAM/SOM analysis, ROI-based pricing, and outcome-based launches focused on speed to hire, quality of hire, and candidate experience.
• Partner with Product, Engineering, Finance and Sales to align strategy, create sales enablement, and drive AI-driven GTM execution with measurable business impact.
• Develop and enable demand generation assets and campaigns, and collaborate with cross-functional teams to ensure market readiness.
• Establish the standards, operating rhythm, and metrics that define the product marketing function, guiding product to market.

Skills

Executive communication

AI in marketing

Senior product marketing

Go-to-market strategy

Pricing and packaging

Education

Bachelor's degree in marketing or business

MBA preferred

Job description

• Own the unified positioning and messaging architecture across the SeekOut Recruiting Platform: a single, differentiated story that ladders from corporate narrative down to product, feature, and persona.
• Craft persona‑specific positioning that connects Agentic AI to the outcomes each audience values: agility and cost efficiency for CHROs/TA Leaders, speed and quality for Hiring Managers and Recruiters, and a seamless experience for Candidates.
• Shape and present the corporate and category narrative to senior leadership, analysts, and press, positioning SeekOut as the AI‑native leader in talent acquisition.
• Own the market map, including TAM/SAM/SOM, competitive and gap analysis, and a living SWOT, that guides where SeekOut plays and where it wins.
• Own outcome‑based launches end to end, measuring success by improvements in speed to hire, quality of hire, cost per hire, and candidate experience, not feature releases.
• Drive pricing and packaging strategy in partnership with Product, Finance, and marketing leadership, backed by value and ROI models that justify premium positioning and arm the field to sell on value.
• Partner with Product and Engineering leadership to align positioning, pricing, launch, and GTM as one coherent strategy, and serve as the voice of the market in roadmap decisions.
• Build sales enablement assets (battlecards, ROI frameworks, demo scripts, pitch decks, and training) and partner with Demand Generation on campaign strategy and audience targeting.
• Establish the standards, operating rhythm, and metrics that define the product marketing function, setting the bar for how SeekOut brings products to market.

Requirements

• 8+ years in B2B product marketing, with experience operating at the Director level or above.
• Startup to mid‑sized company experience is essential. You thrive as a hands‑on operator in a fast‑moving, resource‑lean environment, not a large‑enterprise setting with a big team behind you.
• Proven track record of building category narratives and leading outcome‑based launches (beyond feature‑driven releases) in fast‑paced B2B SaaS, especially in AI or automation technologies.
• Deep expertise in enterprise software go‑to‑market: buyer personas, purchasing dynamics, pricing and packaging, and competitive strategy.
• Demonstrated success partnering with Product and Engineering to influence roadmap and bring products to market as one unified strategy.
• Fluency in market sizing and analysis (TAM/SAM/SOM, competitive and gap analysis, SWOT, and ROI modeling), translating data into clear, actionable recommendations.
• Exceptional executive communication and presence, with a proven ability to present to and influence senior leadership and cross‑functional stakeholders.
• AI‑forward operator who actively uses AI tools to elevate research, content, competitive analysis, and GTM execution.
• HR Tech or talent acquisition domain experience strongly preferred, ideally as part of your startup / mid‑sized experience; experience with product‑led or B2C viral growth is a plus.
• Bachelor’s degree in marketing, business, or a related field; MBA preferred.

Core Competencies

Demonstrates expertise in B2B product marketing with a focus on AI and automation technologies, driving outcome‑based launches and market strategies. Proficient in market analysis, competitive strategy, and executive communication to influence stakeholders and align product positioning.