Director, Product Management-Digital Analytics

Fidelity; United States; On-site; USD 110,000 - 222,000; Full time

Benefits offered by this job

Onsite work model

Job summary

Fidelity is seeking a Director, Product Manager to lead the Digital Analytics and Instrumentation roadmap and strategy across web and mobile platforms. You will oversee analytics tooling, data governance, and cross‑functional collaboration with CKSI, Marketing Tech, and Data Engineering to enable data‑driven decisions.

You will partner with Wealth, Brokerage, and Workplace teams to deliver high‑impact digital insights, drive adoption of tools like Adobe Analytics and Contentsquare, and translate

Qualifications

• Proven experience in digital analytics and digital experience analytics.
• Experience with vendor tools like Adobe Analytics and Contentsquare is key.
• Strong product ownership and Agile Methodologies experience.

Responsibilities

• Interface with digital analytics stakeholders to translate requirements into technical solutions.
• Shape and drive the roadmap for Fidelity's digital analytics.
• Drive adoption of digital solutions such as Contentsquare with analytics and digital teams.
• Lead end-to-end execution of strategic initiatives from hypothesis to measurable outcomes.
• Support digital friction analyses across Fidelity’s digital properties.
• Develop data-driven business cases aligning customer needs with enterprise value.
• Partner across product, technology, operations, and analytics teams to drive transformation at scale.
• Use customer insights and experimentation to inform strategy and improve experiences.
• Shape and influence future transformation initiatives to streamline servicing and improve performance.
• Communicate complex topics to senior executives with clear recommendations.

Skills

Digital analytics

Agile methodologies

Executive communication

Stakeholder management

Data-driven decision making

Education

Bachelor's degree

MBA or advanced degree preferred

Tools

Adobe Analytics

Contentsquare

Tealium

Ensighten

Adobe Tag Manager

Job description

Fidelity will not provide immigration sponsorship for this position.

Job Description:

The Role

As Director, Product Manager, you will be leading the product strategy and roadmap for the Digital Analytics and Instrumentation team. You will lead both the development of high-priority digital analytics and instrumentation tooling as well as provide guidance and prioritization to the team on business-as-usual digital tagging and analytic asks from experience and digital teams across Retail & Workplace. You will operate at the intersection of product, strategy, engineering, digital experience creation, and analytics-bringing creative problem solving, customer obsession, and a passion for enabling data analytics. The role will require close partnership with Marketing Technology teams, CKSI Data Engineering teams and Advanced Data Analytics teams across Wealth, Brokerage and WI. This role covers the full landscape of digital data (web and mobile), including digital analytics/interaction data (Adobe Analytics), digital experience analytics (Contentsquare), and digital feedback (Qualtrics).

Key Responsibilities

• Interface with digital analytics stakeholders for both business and analytics requirements; Help translate requirements into technical solutions in collaboration with data engineering, digital analytics, and digital marketing technology teams


• Shape and drive the roadmap for the current and future state of digital analytics at Fidelity


• Drive adoption of digital solutions such as Contentsquare with analytics and digital teams


• Lead end-to-end execution of strategic initiatives - from hypothesis and design through delivery, adoption, and measurable outcomes


• Support key digital friction analyses, helping identify and understand the potential points of contention in a customer's journey across fidelity's digital properties


• Develop and present data-driven business cases that align customer needs with enterprise value


• Partner cross-functionally with product, technology, operations, and analytics teams to drive transformation at scale


• Use customer insights, data, and experimentation to inform strategy and continuously improve experiences


• Shape and influence the roadmap for future transformation initiatives that streamline servicing and improve business performance


• Communicate effectively with senior executives, synthesizing complex topics into clear, actionable recommendations

What We're Looking For

• Proven experience in digital analytics and/or digital experience analytics. Direct experience with vendor based tools like Adobe Analytics and Contentsquare are key.


• Proven product ownership experience and deep expertise in Agile methodologies, with a strong understanding of the partnership, responsibilities, and decision‑making boundaries between product and engineering organization


• Strong structured problem‑solving and analytical skills with the ability to break down complex challenges and requirements


• Customer-centric mindset with a passion for improving end-to-end digital experiences


• Bachelor's degree required; MBA or other advanced degree preferred


• 10+ years of experience in digital analytics, digital experience analytics, and/or digital feedback; financial services experience is a strong plus


• 5+ years of experience in a Product Leadership role with experience in working with technology teams in a matrix organization structure


• Have a strong analytical background and use data to drive insights


• Strong track record of leading complex initiatives across functional lines with measurable business outcomes


• Experience with digital tag management systems such as Ensighten, Tealium, Adobe, etc.


• Ability to craft executive‑ready presentations and business cases to drive decision‑making


• Comfortable managing multiple priorities in a matrixed, fast‑paced environment


• Past experience in identifying root causes and design practical solutions - applying a consulting mindset to frame problems, size opportunities, and mobilize execution.

The Team

The Digital Analytics and Instrumentation team is part of Fidelity's Customer Knowledge and Strategic Insights (CKSI) organization, focused on driving the full lifecycle of digital data, from identification, to collection, enablement, and storage/use in advanced systems. The team collaborates with data engineering, digital marketing technology, and various analytics teams to help support and advance the practice of digital analytics. Primary responsibility includes both the Personal Investment business units, Fidelity Wealth and Fidelity Brokerage, as well as Workplace Investing.

Fidelity's Onsite Working Model

Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.

The base salary range for this position is $110,000-$222