Director, Product Management

Advantage 360; New York (NY); Remote; USD 135,000 - 175,000; Full time

Job summary

An established industry player is seeking a talented Director of Product Management to lead their digital initiatives. This role involves maximizing talent, expanding digital capabilities, and driving product growth in the fast-paced ad tech landscape. The successful candidate will define product vision, develop roadmaps, and lead a team of Product Managers while collaborating with cross-functional teams to ensure product success. If you are passionate about digital media and have a proven track record in product management, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• 8+ years of product management experience with 3+ years in a leadership role.
• Deep expertise in digital advertising and programmatic media.

Responsibilities

• Define and execute product strategy for ad tech integrations and digital media.
• Build and mentor a team of Product Managers, fostering collaboration.

Skills

Product Management

Digital Advertising

Ad Tech Integrations

Agile Development

Analytical Skills

Communication Skills

Tools

Google Ad Manager

Freewheel

DV360

The Trade Desk

API Integrations

Job description

Director, Product Management page is loaded

Director, Product Management

Apply locations Remote, New York, United States time type Full time posted on Posted 2 Days Ago job requisition id JR105816

Job Description:

The WO Digital team is looking for a talented and savvy Director of Product Management, focusing on maximizing talent and growing the Digital team(s), expanding our digital OMS capabilities, system integrations, and enabling cross-platform sales solutions. These initiatives continue to evolve at breakneck speed and ad tech is one of the hottest areas in tech today. Digital & Cross-platform Sales & Execution is of the highest-profile initiatives within the company with opportunities to make a direct impact and see the product grow.

A successful Director of Product Management will have a proven track record of leading strong Product teams, managing a product from conceptual design to launch, possess exceptional communication skills, is highly organized and can build solid professional relationships with internal / external teams and clients. If this sounds like you, please apply today.

Here is what success will look like:

• Define and execute the strategy for ad tech integrations, digital media automation, and programmatic ad solutions while leading a team of Product Managers.
• Define and own the product vision and strategy for digital, ensuring alignment with business goals and industry trends.
• Develop a multi-year roadmap, balancing market opportunities, customer needs, and technical feasibility.
• Act as a thought leader in ad tech, representing the company in industry discussions, client meetings, and conferences.
• Build, mentor, and lead a team of Product Managers, fostering a culture of collaboration, ownership, and innovation.
• Set clear objectives, performance metrics, and development plans for team members.
• Foster cross-functional alignment by working closely with Engineering, QA, Sales, Customer Success, Professional Services, and Marketing to ensure product success.
• Oversee and guide the design, development, and launch of new features and API-based integrations with ad servers and DSPs like Google Ad Manager, Freewheel, The Trade Desk, DV360, and CM360.
• Prioritize product initiatives, balancing short-term impact with long-term growth.
• Ensure Agile best practices are followed, leading backlog refinement, sprint planning, and release management.
• Partner with UX and Engineering teams to create seamless, intuitive user experiences.
• Develop deep relationships with publishers, agencies, and advertisers to understand their evolving needs and pain points.
• Actively engage with clients and industry leaders to drive product adoption and identify areas for expansion.
• Analyze market trends and the competitive landscape to ensure differentiation and innovation.
• Present product strategies and updates to executive leadership and key stakeholders.
• Work closely with Sales & Marketing to develop go-to-market strategies, messaging, and product positioning.
• Ensure seamless coordination between product, engineering, QA, and business teams to deliver high-quality solutions at scale.

To thrive in this role, we're looking for:

• 8+ years of product management experience, with at least 3 years in a leadership or director-level role.
• Deep expertise in digital advertising, programmatic media, and ad tech integrations.
• Strong technical knowledge of ad servers (Google Ad Manager, Freewheel, Adswizz/Audiomatic), DSPs (DV360, The Trade Desk, etc.), and API integrations for automated ad buying and selling.
• Experience managing and mentoring Product Managers, fostering career growth and development.
• Proven ability to define and execute product strategy, aligning with business goals.
• Strong analytical mindset, using data and KPIs to inform product decisions.
• Experience working in an Agile development process, collaborating with engineering and design teams.
• Excellent communication skills with the ability to present to executives, customers, and cross-functional teams.
• Experience in linear TV, audio, and cross-platform media workflows is a plus.

Location:

This position can be based in any of our offices. Remote/Telecommute will also be considered.

Pay Range:

$135,000 - $175,000

About us

WideOrbit helps media companies do more business by making it easier to complete more sales. We build the one software platform that ties everything together – TV, radio, and digital ad sales, from pitch to payment, digital ads to cash-in-advance. Chances are if there’s an ad on your local TV or radio station, over-the-air or streaming, our technology helped put it there.

At WideOrbit, we make preserving our inclusive environment an ongoing priority, empowering team members to contribute at every level, in every function. We hire high-energy innovators who value diversity, unafraid to wield their passion and expertise to advocate for our customers and each other. At WideOrbit, you’ll make a difference and see your impact every day, while learning, growing, and enjoying what you do!