Director, Product Management

WideOrbit; New York (NY); Remote; USD 135,000 - 175,000; Full time

Job summary

A leading company in the ad tech sector seeks a Director of Product Management to maximize talent and grow the Digital team. This role involves defining product vision, mentoring team members, and overseeing integrations with significant ad tech solutions. Candidates should have extensive experience in digital advertising and display a strong track record of product management success.

Qualifications

• 8+ years of product management experience, with at least 3 years in a leadership role.
• Deep expertise in digital advertising and programmatic media.
• Strong ability to define and execute product strategy.

Responsibilities

• Lead a team of Product Managers in defining strategy for ad tech integrations.
• Develop multi-year roadmaps balancing market opportunities and customer needs.
• Analyze market trends and present product strategies to executive leadership.

Skills

Leadership

Digital Advertising

Product Strategy

API Integrations

Agile Development

Analytical Skills

Tools

Google Ad Manager

Freewheel

DV360

The Trade Desk

Job description

The WO Digital team is looking for a talented and savvy Director of Product Management, focusing on maximizing talent and growing the Digital team(s), expanding our digital OMS capabilities, system integrations, and enabling cross-platform sales solutions. These initiatives continue to evolve at breakneck speed and ad tech is one of the hottest areas in tech today. Digital & Cross-platform Sales & Execution is of the highest-profile initiatives within the company with opportunities to make a direct impact and see the product grow.

A successful Director of Product Management will have a proven track record of leading strong Product teams, managing a product from conceptual design to launch, possess exceptional communication skills, is highly organized and can build solid professional relationships with internal / external teams and clients. If this sounds like you, please apply today.

Here is what success will look like :

• Define and execute the strategy for ad tech integrations, digital media automation, and programmatic ad solutions while leading a team of Product Managers.
• Define and own the product vision and strategy for digital, ensuring alignment with business goals and industry trends.
• Develop a multi-year roadmap, balancing market opportunities, customer needs, and technical feasibility.
• Act as a thought leader in ad tech, representing the company in industry discussions, client meetings, and conferences.
• Build, mentor, and lead a team of Product Managers, fostering a culture of collaboration, ownership, and innovation.
• Set clear objectives, performance metrics, and development plans for team members.
• Foster cross-functional alignment by working closely with Engineering, QA, Sales, Customer Success, Professional Services, and Marketing to ensure product success.
• Oversee and guide the design, development, and launch of new features and API-based integrations with ad servers and DSPs like Google Ad Manager, Freewheel, The Trade Desk, DV360, and CM360.
• Prioritize product initiatives, balancing short-term impact with long-term growth.
• Ensure Agile best practices are followed, leading backlog refinement, sprint planning, and release management.
• Partner with UX and Engineering teams to create seamless, intuitive user experiences.
• Develop deep relationships with publishers, agencies, and advertisers to understand their evolving needs and pain points.
• Actively engage with clients and industry leaders to drive product adoption and identify areas for expansion.
• Analyze market trends and the competitive landscape to ensure differentiation and innovation.
• Present product strategies and updates to executive leadership and key stakeholders.
• Work closely with Sales & Marketing to develop go-to-market strategies, messaging, and product positioning.
• Ensure seamless coordination between product, engineering, QA, and business teams to deliver high-quality solutions at scale.

To thrive in this role, we're looking for :

• 8+ years of product management experience, with at least 3 years in a leadership or director-level role.
• Deep expertise in digital advertising, programmatic media, and ad tech integrations.
• Strong technical knowledge of ad servers (Google Ad Manager, Freewheel, Adswizz / Audiomatic), DSPs (DV360, The Trade Desk, etc.), and API integrations for automated ad buying and selling.
• Experience managing and mentoring Product Managers, fostering career growth and development.
• Proven ability to define and execute product strategy, aligning with business goals.
• Strong analytical mindset, using data and KPIs to inform product decisions.
• Experience working in an Agile development process, collaborating with engineering and design teams.
• Excellent communication skills with the ability to present to executives, customers, and cross-functional teams.
• Experience in linear TV, audio, and cross-platform media workflows is a plus.

Location :

This position can be based in any of our offices. Remote / Telecommute will also be considered.

Pay Range : 135,000 - $175,000

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