Director, Product Communications & Media Strategy

adpinternalcareers; Roseland (NJ); Hybrid; USD 130,000 - 190,000; Full time

Job summary

ADP in Roseland, NJ, is seeking a Product Communications Director to lead external storytelling for products, partnerships, and innovations. The role sits in Global Media Relations & Public Affairs and partners with Product Marketing, marketing, sales, and leaders to translate business priorities into compelling public narratives.

The ideal candidate blends strategy, storytelling and media expertise to elevate ADP’s market position, drive meaningful coverage, and position ADP as a leader in HCM

Qualifications

• Bachelor's degree with 10+ years of experience in Communications or PR.
• Proven experience leading product launches and integrated comms strategies.
• Strong media relations skills and ability to generate earned coverage.
• Exceptional writing, editing and storytelling capabilities.
• Experience working with senior executives and cross-functional teams.
• Ability to identify newsworthy opportunities and strategic judgment.

Responsibilities

• Develop external communications strategies for product launches and announcements.
• Partner with Product Marketing, Marketing, Sales, Legal and leaders to craft narratives.
• Serve as trusted advisor to senior product and business leaders.
• Translate tech, AI and HR concepts into clear stories.
• Lead messaging, media strategy and launch plans.
• Work with agencies to shape materials and coverage.
• Lead partnerships announcements and joint releases.
• Identify opportunities to turn partnerships into broader industry stories.

Skills

Strategic comms

Media relations

Storytelling

Executive positioning

Cross-functional collab

Writing

Education

Bachelor's degree in relevant field

Job description

ADP in Roseland, NJ, is seeking a Product Communications Director to lead external storytelling for products, partnerships, and innovations. The role sits in Global Media Relations & Public Affairs and partners with Product Marketing, marketing, sales, and leaders to translate business priorities into compelling public narratives.

The ideal candidate blends strategy, storytelling and media expertise to elevate ADP’s market position, drive meaningful coverage, and position ADP as a leader in HCM