Director, Pro Circuit Operations & Commercial Strategy

confidential; United States; Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with match

Tuition reimbursement

Generous PTO

Hybrid work model

Wellness programs

Job summary

United States Tennis Association in Orlando is seeking a senior leader to oversee the operational execution and commercial growth of 150+ Pro Circuit tournaments, bridging event delivery with enterprise goals.

You will drive sponsorship revenues, ticketing models, broadcast rights, and hospitality, while building digital asset management and analytics dashboards to measure ROI. This hybrid role requires 7–10 years in sports management with travel.

Qualifications

• Minimum 7–10 years in sports/entertainment management with event operations and business development.
• Bachelor’s degree in Sports Management, Business, Marketing or related field required; Master’s preferred.
• Deep knowledge of tennis tournament operations, CRM platforms, sponsor analytics tools, and digital dashboards.
• Strong leadership, negotiation, and cross‑functional team alignment abilities.
• Willingness to undertake national travel including key site visits and workshops.

Responsibilities

• Oversee national standards, integrity, safeguarding, and officiating support for 150+ events.
• Direct onboarding and development of Tournament Directors and event staff.
• Design and execute strategies to grow sponsorship revenues, ticketing, and hospitality.
• Lead brand integration, digital storytelling, and community engagement initiatives.
• Implement CRM and analytics dashboards to measure sponsor ROI and calendar planning.
• Collaborate across internal units and external partners including ATP, WTA, ITF and host cities.

Skills

Tournament operations

Leadership

Negotiation

Cross-functional collaboration

CRM analytics

Sponsor analytics tools

Digital dashboards

Google Suite proficiency

Travel readiness

Education

Bachelor’s degree in Sports Management or related field

Master’s degree preferred

Tools

CRM platforms

Digital dashboards

Sponsorship analytics tools

Job description

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA?

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate.

The Role

Lead the overarching operational execution, commercial strategy, and business growth for the 150+ USTA Pro Circuit tournaments. This role bridges event delivery with enterprise business goals—driving sustainable revenue growth (sponsorships, ticketing, digital media, hospitality), scaling community and brand engagement, ensuring operational compliance, and establishing modern digital asset management across all events.

Strategic Operations & Governance

Oversee national standards, integrity, security, safeguarding, and officiating support for 150+ events. Direct the onboarding, continuous development, and operational frameworks for Tournament Directors and event staff.

Commercial Strategy & Revenue Expansion

Design and execute holistic business strategies to grow national, regional, and local sponsorship revenues, ticketing models, broadcast/media rights, and premium hospitality offerings.

Brand Visibility & Fan Engagement

Spearhead brand integration and digital storytelling to maximize platform visibility. Lead community engagement frameworks (youth clinics, adaptive tennis, Net Generation) and design consistent on-site sponsor activations.

Digital Tools & Revenue Forecasting

Implement digital asset matrices, CRM tracking systems, and analytics dashboards to measure sponsor ROI, streamline reporting, and drive data-informed calendar planning.

Enterprise Collaboration & Stakeholder Management

Host the annual Tournament Director Workshop. Represent Pro Circuit business and operational interests across internal units (Marketing, Sponsorship, Digital, Broadcast, Player Development, Legal, Finance) and key external partners (ATP, WTA, ITF, host cities, and local sponsors).

Who You Are

• Experience: Minimum 7–10 years in sports/entertainment management, combining hands‑on tournament/event operations with proven success in business development or commercial strategy.
• Education: Bachelor’s degree in Sports Management, Business, Marketing, or related field required; Master’s degree preferred.
• Technical & Operational Skills: Deep knowledge of tennis tournament operations, CRM platforms, sponsor analytics tools, and digital dashboards. High proficiency in Google Suite.
• Leadership & Flexibility: Executive leadership, negotiation, and cross‑functional team alignment abilities.
• Willingness to undertake moderate to frequent national travel (including 4–6 key event site visits annually and major workshops).

This position is based in Orlando, designated as hybrid/flex and may allow for both remote and on‑site work. Any such position must meet the current USTA hybrid/flex requirements as updated from time to time. Please consult HR for the most current policy.

What We Offer

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote work with in‑office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 6%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $7,000 for tuition reimbursement.
• Mental and emotional wellness: Resources for overall well‑being, including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.

The expected range for the annual base salary for this position is $90,000 - 120,000. This role is eligible for an Incentive Compensation Plan (ICP) bonus up to 10%. This range does not include any additional pay or benefits for which a person may qualify. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.

Equal Opportunity Statement

USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.