Director, Press & Communications

Brobston Group LLC; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Brobston Group LLC in New York is seeking a senior communications leader to drive and elevate the North American communications strategy. This role involves managing the Press & Communications team and ensuring alignment with global brand initiatives.

The ideal candidate should have over 10 years of experience in communications and proven success in driving brand awareness in the luxury market. Exceptional leadership and communication skills are essential for this position.

Qualifications

• 10+ years of experience in communications, public relations, or media relations.
• Established relationships in luxury, fashion, or lifestyle sectors.
• Strong leadership experience managing high-performing teams.

Responsibilities

• Develop and execute the North American communications strategy.
• Drive media performance across various outlets.
• Cultivate relationships with media partners.
• Lead communications for major launches and events.
• Support executive communications and deliver regular reporting.

Skills

Communications strategy development

Media relations

Leadership

Storytelling

Strategic thinking

Education

Bachelor's degree

Job description

Summary

Lead and elevate the North American communications strategy to drive brand desirability, awareness, and cultural relevance through media relations, storytelling, executive communications, and integrated programs. Serve as a senior communications leader, managing the Press & Communications team and aligning regional efforts with global priorities.

Responsibilities

• Develop and execute the North American communications strategy in alignment with global brand objectives.
• Drive earned media performance across fashion, luxury, jewelry, watches, lifestyle, business, culture, and entertainment outlets.
• Cultivate relationships with editors, journalists, publishers, and media partners to secure high-impact editorial coverage.
• Oversee press materials, executive messaging, talking points, and briefing documents.
• Lead communications for launches, store openings, high jewelry activations, ambassador announcements, and major events.
• Support executive and corporate communications, including speeches, interviews, and sensitive communications matters.
• Establish KPIs, measure earned media impact, and deliver regular reporting and strategic insights.

Requirements

• 10+ years of communications, public relations, or media relations experience, preferably in luxury, fashion, jewelry, watches, beauty, hospitality, or lifestyle.
• Proven track record developing and executing high-impact communications strategies that drive brand awareness and desirability.
• Established relationships across leading fashion, luxury, lifestyle, and cultural media.
• Strong leadership experience managing and developing high-performing teams.
• Exceptional written, verbal, and presentation skills, strategic thinking, and a bachelor’s degree.