Senior Manager, Public Relations & Partnerships

The Bowerman Group; Glendale (CA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Strategic PR ownership

Senior leadership visibility

Lead high-profile partnerships

Cross-functional collaboration

Brand storytelling opportunities

Job summary

The Bowerman Group is seeking a Senior Manager of Public Relations & Partnerships in Glendale, CA (hybrid). This role leads PR strategy, media relations, and brand storytelling for a leading luxury brand, collaborating closely with the Head of Brand & Creative to drive cultural relevance and high-value partnerships.

The successful candidate will manage agencies, editors, and tastemakers, while shaping integrated communications plans for major launches and brand moments, reporting to the Head of

Qualifications

• 7+ years of experience in PR, communications, partnerships, or integrated marketing.
• Experience in luxury, fashion, jewelry, beauty, lifestyle, or a culturally driven consumer brand.
• Strong media relationships and understanding of the earned media landscape.
• Proven experience developing and executing brand partnerships.
• Experience independently managing PR agencies and external partners.
• Strong project management, communication, and organizational skills.
• Commercially minded with strong cultural awareness.
• Confident working with senior leadership, media, talent, and external partners.
• Proactive, entrepreneurial, and comfortable operating with significant ownership.

Responsibilities

• Lead PR strategy, media relations, and brand storytelling.
• Develop and negotiate strategic brand partnerships and collaborations.
• Manage PR agencies, external partners, budgets, and performance.
• Build relationships with editors, journalists, stylists, tastemakers, and media partners.
• Lead PR strategy for launches, events, and brand experiences.
• Partner across Brand, Creative, Growth, Retail, Sales, and Merchandising.
• Develop integrated communications plans that support brand and business objectives.

Skills

PR strategy

Media relations

Partnership development

Project management

Leadership

Strategic communication

Cultural awareness

Job description

Senior Manager, Public Relations & Partnerships

Reports To: Head of Brand & Creative

Location: Glendale, CA – Hybrid

Lead public relations, strategic partnerships, media relations, and brand experiences for a leading luxury brand. This senior leader will partner closely with the Head of Brand & Creative to build cultural relevance, increase brand visibility, develop high-value partnerships, and execute integrated communications strategies across key brand moments.

Responsibilities

• Lead PR strategy, media relations, and brand storytelling
• Develop and negotiate strategic brand partnerships and collaborations
• Manage PR agencies, external partners, budgets, and performance
• Build relationships with editors, journalists, stylists, tastemakers, and media partners
• Lead PR strategy for launches, events, and brand experiences
• Partner across Brand, Creative, Growth, Retail, Sales, and Merchandising
• Develop integrated communications plans that support brand and business objectives

Requirements

• 7+ years of experience in PR, communications, partnerships, or integrated marketing
• Experience within luxury, fashion, jewelry, beauty, lifestyle, or a culturally driven consumer brand
• Strong media relationships and understanding of the earned media landscape
• Proven experience developing and executing brand partnerships
• Experience independently managing PR agencies and external partners
• Strong project management, communication, and organizational skills
• Commercially minded with strong cultural awareness
• Confident working with senior leadership, media, talent, and external partners
• Proactive, entrepreneurial, and comfortable operating with significant ownership

Company Information

Our client is an established luxury brand with a strong focus on craftsmanship, design, storytelling, and creating meaningful consumer experiences. The organization is focused on expanding its cultural relevance and visibility through integrated PR, partnerships, events, and brand-building initiatives.

Reports to Head of Brand & Creative

Features and Benefits

• Own PR and partnership strategy for a recognized luxury brand
• Significant visibility with senior leadership
• Lead high-profile partnerships, launches, and cultural moments
• Work cross-functionally across brand, creative, growth, and commercial teams
• Opportunity to meaningfully shape brand awareness and cultural relevance

Competitive compensation based on experience