Director, Player Marketing — Fortnite Ecosystem

Epic Games; Point Blank (TX); Hybrid; USD 190,000 - 307,000; Full time

Job summary

Epic Games is seeking a Player Marketing Director to lead player-facing marketing strategy across the Fortnite ecosystem, focused on third-party content and games. This role owns the connection between our games and players, turning insight into campaigns that drive awareness, engagement, and retention at scale, while helping stand up marketing plans for new experiences moving toward launch.

You’ll bring rigor to how the team plans, measures, and prioritizes: building real player-funnel

Qualifications

• 8+ years of marketing experience in games or live products.
• Experience building growth strategy across multiple titles.
• Strong analytical skills and ability to measure funnel performance.
• Proven ability to prioritize across a high volume of workstreams.
• Excellent executive presence and storytelling for leadership.
• Experience collaborating with external partners and IP holders.

Responsibilities

• Own player marketing strategy and execution across a portfolio of 2nd & 3rd party content in the Fortnite ecosystem, including UEFN games, developer-built experiences and more.
• Lead marketing planning for new experiences and IP programs as they move toward launch, partnering closely with product and studio teams from early development onward.
• Build and scale a data-driven marketing practice: define KPIs, build real funnel and player visibility, run experiments, and report results and ROI clearly to senior leadership.
• Own genre-focused campaigns, in-game live events, and IP partnership marketing across the portfolio.
• Manage, coach, and grow a team of marketing managers, helping the team focus on the highest-impact work rather than spreading thin across every request.
• Partner cross-functionally with brand, creative, community, PR, partnerships, data science, product, paid media, and publishing teams, and manage relationships with external partners.
• Represent player marketing in executive conversations — clear, confident storytelling on strategy and impact.

Skills

Player marketing

Lifecycle marketing

Growth marketing

Data analytics

Team leadership

Campaign management

Job description

Epic Games is seeking a Player Marketing Director to lead player-facing marketing strategy across the Fortnite ecosystem, focused on third-party content and games. This role owns the connection between our games and players, turning insight into campaigns that drive awareness, engagement, and retention at scale, while helping stand up marketing plans for new experiences moving toward launch.

You’ll bring rigor to how the team plans, measures, and prioritizes: building real player-funnel