Strategic Influencer Partnerships Director

Epic Games; Los Angeles (CA); On-site; USD 163,000 - 240,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401k matching

Unlimited PTO

Sabbatical

Well-being program

Job summary

Epic Games is seeking an Influencer Marketing Director to lead creator and talent partnerships across Fortnite and beyond. The role requires strategic planning, strong industry fluency, and the ability to manage high-profile talent in a fast-paced environment.

You will develop creator strategies tied to launches and live-service moments, coordinate across cross-functional teams, and present plans to senior leadership.

Qualifications

• 8+ years of experience in influencer marketing, creator partnerships, talent relations, or cultural marketing within gaming, entertainment, sports, music, or adjacent industries.
• Deep understanding of Fortnite, gaming creators, livestream culture, and the broader creator ecosystem across major platforms.
• Proven experience managing high-profile creator or celebrity partnerships, including negotiations and activations.

Responsibilities

• Develop and lead creator and influencer strategies tied to Fortnite launches, partnerships, live-service beats, and major campaigns.
• Translate brand and business objectives into measurable creator programs that drive audience engagement, conversation, and commercial impact.
• Build and manage relationships with key gaming creators, streamers, athletes, entertainers, agents, and talent representatives.
• Lead high-profile creator and talent integrations from planning through execution, including negotiations and event activations.
• Present creator strategies and campaign plans to senior leadership with clear recommendations.
• Partner cross-functionally to deliver cohesive global campaigns with Paid Media, Brand Marketing, IP Partnerships, and external partners.
• Manage agency partners and oversee campaign execution to meet Epic’s creative and business standards.

Skills

Influencer marketing

Creator partnerships

Talent relations

Strategic thinking

Communication

Job description

Epic Games is seeking an Influencer Marketing Director to lead creator and talent partnerships across Fortnite and beyond. The role requires strategic planning, strong industry fluency, and the ability to manage high-profile talent in a fast-paced environment.

You will develop creator strategies tied to launches and live-service moments, coordinate across cross-functional teams, and present plans to senior leadership.