Director, Planning, Digital Sports

NBCUniversal; New York (NY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Hybrid work schedule

Medical, dental, and vision insurance

401(k)

Job summary

NBCUniversal in New York is seeking a Digital Planning Director to directly manage Planning Managers and Planners, driving revenue with compelling proposals while ensuring campaigns are executed effectively.

The role requires 5+ years in digital media planning, strong Media Math, leadership experience, and excellent communication. It offers a hybrid schedule with four days in the NYC office; salary range $110,000–$130,000 yearly and comprehensive benefits.

Qualifications

• 5+ years of online experience in digital media planning or buying.
• Experience managing and developing direct reports.
• Fluent in Media Math.
• Excellent Time Management and Presentation Skills.
• Understanding of Audience/Age/Gender/Targeted Metrics.
• Strong computer skills including Microsoft Office Suite: Excel, Word, PowerPoint and Outlook.

Responsibilities

• Directly manage a group of Planning Managers and Planners, assisting them with plan building, rate approvals, and campaign execution.
• Partner with Sports linear counterparts and Portfolio digital planning counterparts to manage the sponsorship process, including package creation and pricing guidance.
• Review and approve Sales Plans, Pricing & Packaging Guidelines for Upfront and Scatter Markets.
• Liaise with Site members and Marketing to derive sponsorship price tags for go-to-market opportunities.
• Analyze planning workflow to identify bottlenecks and implement process improvements.
• Collaborate with Ad Ops and Inventory to improve ad campaign delivery and performance.
• Assess risk and design solutions to ensure campaigns deliver in full.
• Share knowledge of ad systems with team and stakeholders.
• Support rate negotiations and multi-year agreements with internal partners.
• Provide systems support across digital platforms and participate in new system development meetings.
• Drive company-wide goals with Planning leadership and management.
• Assist with ad-hoc projects across Sales, Planning, Research, Marketing, Finance, and AI tools.
• Become a Sports Digital SME, including sponsorships, metrics, programmatic, content, and ad distribution insights.
• Contribute to training and development of Planning Managers and Planners.

Skills

Media Math

Time Management

Presentation Skills

Train Others

Audience Metrics

Microsoft Office

Communication Skills

Leadership

Tools

Ad Serving software

Ad Tracking tools

Job description

• Compensation: USD 110,000 - USD 130,000 - yearly

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

As a Digital Planning Director, you will directly manage a team of Planning Managers and Planners. The role of Planning Director will be to lead the team by focusing on creating compelling proposals to drive revenue to the organization while ensuring all existing campaigns are properly managed.

Duties and Responsibilities

• Directly manage a group of Planning Managers and Planners, assisting them with: Plan building, Rate approvals, and Campaign execution
• Partner with Sports linear counterparts and Portfolio digital planning counterparts to manage the sponsorship process, including package creation, templated plans, and advising on pricing
• Review and approve Sales Plans, Pricing & Packaging Mix Guidelines for Upfront and Scatter Markets
• Liaise with Site members and Marketing to derive sponsorship price tags for all go to market opportunities on select properties.
• Analyze areas within the Planning workflow that can be improved, create process enhancements that eliminate any bottlenecks or barriers to entry
• Work with Ad Ops and Inventory to improve the delivery of Ad campaigns
• Assess risk and come up with creative solutions to ensure that all Ad campaigns deliver in full
• Collaborate with internal constituents to learn the aspects of our current Ad systems and share this information in a clear and concise manner with the team
• Partner with internal stakeholders to support rate negotiations, terms, and multi-year agreements
• Providing systems support across digital platforms and including participating in new systems development meetings
• Work closely with Planning management to tactically drive company-wide goals and initiatives
• Support Planning Leadership with various ad hoc projects, including but not limited to working with Sales /Planning /Research/Marketing/Finance Leads/AI-enabled tools
• Become a Sports Digital subject matter expert, including understanding of sponsorships, marketing elements, social metrics, programmatic, content and ad distribution points, and other nuances within the ecosystem
• Contribute to the training and development of Planning Managers and Planners

Qualifications

• 5+ years of online experience in digital media planning or buying
• Must have prior experience managing and developing direct reports
• Fluent in Media Math
• Excellent Time Management, Presentation Skills & Desire to Train Others
• Understanding of Audience/Age/Gender/Targeted Metrics
• Strong computer skills required including proficiency with Microsoft Office Suite: (Excel, Word, PowerPoint and Outlook).

Eligibility Requirements

• Must be willing to work in New York, NY
• Willingness to work overtime and on weekends with short notice due to the live nature of Sports
• Willingness to work in New York office a minimum of 4 days per week, outside of tentpole events, which may require more days
• Must be willing to be submit a background investigation
• Must have unrestricted work authorization to work in the United States
• Must have 18 years or older

Desired Characteristics

• This position requires a strong media math skill set
• Able to multi-task and prioritize in a fast-paced environment
• A strong ability to perform independently and proactively while working in a team environment and managing a team
• Excellent oral and written communication skills and the ability to work with a broad range of internal and external clients
• Well organized and strong attention to detail
• Strong interpersonal and communication skills/team oriented
• Ad Serving software and tracking knowledge are a plus
• Strong analytical and creative skills
• High energy and teamwork mentality are a must

Additional Requirements:

Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $110,000-$130,000(SIC and long-term incentive eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].