Director Performance Media, Offline Customer Acquisition

Socket.dev; Boston (MA); On-site; USD 140,000 - 210,000; Full time

Job summary

SimpliSafe is seeking an experienced leader to own the full offline performance marketing portfolio. You will manage the spend across TV, Audio, Influencer, Direct Mail, and emerging channels, partnering with Digital, Analytics, Brand, Creative, Content, Ecom, PR & Product to drive cost-efficient growth.

You will lead a hands-on team of channel managers, growth marketers, and analysts, building accountable processes, testing roadmaps, and data-driven storytelling for executive audiences.

Qualifications

• Eight years of hands-on multi-channel digital performance marketing experience.
• Five+ years leading performance channel specialists.
• Experience with TV, Audio, Influencers, Direct Mail, ROF and evolving channels.
• Background in D2C subscription, e-commerce, or similar considered-purchase environment.
• Strong KPI acumen (CPA, CAC, LTV:CAC, Payback, Churn) and channel KPIs.
• Highly analytical, proficient with attribution modeling and web analytics tools.

Responsibilities

• Own the full offline performance portfolio across TV, Audio, Influencer, Direct Mail and emerging channels.
• Lead in-house teams and embedded agencies to drive scalable growth.
• Collaborate with Digital, Analytics, Brand, Creative, Content, Ecom, PR & Product for cohesive acquisition operations.
• Drive a rigorous testing and learning roadmap (creatives, landing pages, targeting, page performance).
• Deliver clear performance readouts to executives linking offline activity to business outcomes.

Skills

Multi-channel marketing

Team leadership

Analytics

Budget management

Collaboration

Tools

Tableau

Hex

Google Analytics

MS Office

Slack

Job description

About SimpliSafe

We're a high-tech home security company that's passionate about protecting the life you've built and our mission of keeping Every Home Secure. And we've created a culture here that cares just as deeply about the career you're building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don't just want you to work here. We want you to grow and thrive here.

Why are we hiring?

Well, we're growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure.

About the Role

This is not a role for someone who manages winning against brand kpis or who manages in a silo. It is for a dynamic, team player; someone who has hands-on channel experience, who loves and is accountable for the numbers and execution for all offline channels. Someone with experience running internal teams, agencies & a hybrid model and someone who is going to help drive significant, scalable growth. You will own the full performance offline portfolio across TV, Audio, Influencer, Direct Mail, and emerging channels, while partnering with Digital, Analytics, Brand, Creative, Content, Ecom, PR & Product to create cohesive acquisition operations that drive cost efficient growth.

You will manage a significant media budget with a clear mandate: cost effectively grow our customer base (hit/beat our plans!)

What You Will Own

Growth strategy and channel execution. You inherit an offline performance marketing mix & targets across Spend, Systems, CPA, and cost-per-subscriber. You will continue to optimize, grow & run the portfolio; You will help get the most out of each channel, as well as the portfolio - you will be ingrained in the current data, tool & reporting sets to help you & the team do their job, plus help enhance them all. And you will be passionate & drive a rigorous testing & learning roadmap.

In-house & Agency leadership

You will be a hands-on player-coach with our talented team Also, you will continue to utilize our embedded agency partnership to drive bigger, faster, stronger efficient growth. That means establishing clear performance expectations, accountability, building productive working rhythms, ensuring the agency continues to work as an extension of the internal team rather vs a separate function, but that our internal specialists continue to be accountable & take ownership of their channel & numbers.

Creative and conversion optimization

Working closely with our ACQ Teammates, Brand, Creative, Ecom, & Product teams to help you drive your performance testing roadmap (across creatives, landing pages, etc.) You will establish a test-and-learn roadmap that runs continuously across creative, copy, audience targeting, and page performance.

Data, attribution, and reporting

You will maintain deep visibility into channel performance, attribution modeling including multi-touch and media mix approaches, and data pipelines. You will deliver clear, actionable performance readouts to executive leadership that connect offline activity to business outcomes.

Team development

You will lead, mentor, and grow an in-house team of channel managers, growth marketers, and analysts. You will create an environment where accountability and transparency are the baseline.

What We Are Looking For

At least eight years of hands on multi-channel digital performance marketing experience, managing a portfolio of digital and unique channels.

Five or more years leading performance channel specialists.

You love to work in a team environment. You love collaborations, co-creating & different opinions, it's not about "who's idea" it was, it's about the right ideas, execution & accountability for the team.

You bring hands-on fluency in TV (linear, streaming, sf/drtv, etc.), Audio (Terrestrial, Streaming, Podcast, produced, etc.), Influencers, Direct/Shared Mail, ROF and you keep pace with how those channels are evolving.

A background in D2C subscription, e-commerce, or a similarly considered-purchase environment where customer education is part of the acquisition journey.

Strong at owning internal business targets & in-channel platform targets. Ability to use the data to storytell (1:1, with the team, in a deck, meetings, etc.) how performance is going, what's working, what isn't & best next steps.

Strong business KPI acumen (CPA, CAC, LTV:CAC, Payback, Churn, etc.) and media channel KPI's (Visits, CPV, cATC, Cost per call, etc).

Highly analytical, you love a spreadsheet, plus experienced with attribution modeling and web analytics platforms, and capable of translating complex performance data into clear business narrative for executive and cross-functional audiences.

Proficient / experienced with tools such as MS Office/Google Workplace, slack, Tableau, Hex,