Director, Performance Apparel - Global Product Strategy Lead

Deckers Brands; Portland (OR); Hybrid; USD 155,000 - 209,000; Full time

Benefits offered by this job

Employee discounts

Wellbeing programs

Career development

Job summary

Deckers Brands, Portland, OR, is seeking a Director of Product for HOKA Performance Apparel in a hybrid role. You will lead the product strategy, line planning, and seasonal execution for global Road & Trail apparel, aligning insights with business goals to drive growth.

You’ll own end-to-end product creation, coordinate with Design, Development, Materials, Costing, and Supply Chain, and guide teams toward best-in-class products and compelling storytelling for GTM readiness.

Qualifications

• Bachelor’s degree in a relevant field is required; Master’s degree preferred.
• 7–10 years in product line management or related roles, with apparel experience.
• Experience in outdoor, trail, activewear, or sport performance categories preferred.

Responsibilities

• Define global strategy for HOKA Performance Apparel across Road & Trail.
• Lead end-to-end product creation from opportunity through go-to-market readiness.
• Partner with cross-functional teams to deliver consumer-right product meeting quality and margin targets.

Skills

Product strategy

Line planning

Stakeholder leadership

Cross-functional collaboration

Storytelling

Consumer insight

Education

Bachelor’s degree in Product, Merchandising, Design, Business, Apparel/Textiles, or related field

Master’s degree preferred

Job description

Deckers Brands, Portland, OR, is seeking a Director of Product for HOKA Performance Apparel in a hybrid role. You will lead the product strategy, line planning, and seasonal execution for global Road & Trail apparel, aligning insights with business goals to drive growth.

You’ll own end-to-end product creation, coordinate with Design, Development, Materials, Costing, and Supply Chain, and guide teams toward best-in-class products and compelling storytelling for GTM readiness.