Director, Patient Marketing

Zydus Therapeutics Inc.; New Jersey; Hybrid; USD 120,000 - 160,000; Full time

Job summary

Zydus Therapeutics Inc. is searching for a dynamic Director of Patient Marketing in New Jersey. This role will focus on driving the commercial strategy for saroglitazar, aiming to improve the lives of patients with rare liver diseases.

The ideal candidate will possess 7–10 years of experience in pharmaceutical marketing, with a strong emphasis on patient marketing. Responsibilities include developing campaigns, executing omnichannel strategies, and collaborating with cross-functional teams. The position is hybrid with domestic travel requirements.

Qualifications

• 7–10 years of commercial pharmaceutical marketing experience.
• 3–5 years dedicated to patient marketing.
• Experience in rare disease, specialty hepatology/gastroenterology preferred.

Responsibilities

• Develop patient positioning and creative campaigns for saroglitazar.
• Execute digital and print patient-directed campaigns.
• Lead cross-functional teams to ensure compliance with FDA regulations.

Skills

Strategic thinking

Digital media expertise

CRM knowledge

Social media marketing

Analytical skills

Education

Master’s Degree (MBA) preferred

Bachelor’s Degree required

Job description

Zydus Therapeutics is a clinical stage, specialty-focused bio‑pharmaceutical company focused on developing transformative treatments to transform lives, starting with rare and serious liver diseases.

ROLE SUMMARY

Zydus Therapeutics is seeking a dynamic, strategic, and deeply empathetic Director, Patient Marketing to drive the patient commercial strategy for saroglitazar, our lead drug candidate for Primary Biliary Cholangitis (PBC). The Director will lead day‑to‑day execution of US patient marketing initiatives and serve as the dedicated champion for the US patient journey.

This position reports to the Senior Director, Omnichannel and Patient Marketing.

RESPONSIBILITIES

Patient Strategy & Campaign Development

• Assist with the development of patient positioning, messaging frameworks, and creative campaigns for saroglitazar, ensuring seamless alignment with the broader brand strategy.
• Advance the cross‑channel disease state education (DSE) campaign and initiate development of the branded campaign to prepare for launch.

Omnichannel Patient Engagement and Execution

• Partner closely with the Senior Director to execute digital, social media, web, and print patient‑directed campaigns that drive disease education, brand recognition, and brand conversion.
• Day‑to‑day management of creative, digital, and media‑buying agency partners to ensure high‑quality and timely deliverables.
• Partner with Medical Affairs to work with PBC patient advocacy groups and manage patient ambassador programs.

Cross‑Functional Leadership

• Partner with Market Access/Patient Reimbursement and Patient Services teams to design clear, accessible onboarding and adherence materials.
• Partner closely with HCP Marketing, Market Access, Business Insights & Operations, Medical, and Patient Services across the patient ecosystem.
• Assist the Senior Director with select omnichannel HCP and Access tactics.
• Navigate materials smoothly through the MLR review process, ensuring all patient‑facing tactics strictly adhere to FDA regulations.

REQUIREMENTS

• Master’s Degree (MBA) preferred; Bachelor’s Degree required.
• 7–10 years of commercial pharmaceutical marketing experience, with 3–5 years dedicated to patient marketing.
• Rare disease, specialty hepatology/gastroenterology launch experience highly preferred.
• Strong expertise in modern consumer/patient marketing techniques, including CRM, targeted digital media, SEO/SEM, and social media marketing.
• Passion for empowering patients and improving quality of life for those facing rare liver diseases.
• Comfortable working in a lean, fast‑paced, pre‑launch environment; self‑starter who excels at taking initiative.
• Collaborative, action‑oriented, with a proven ability to lead cross‑functional teams and influence without authority.
• Robust analytical skills for qualitative and quantitative assessments.
• Highly developed verbal and written communication skills.

TRAVEL REQUIREMENTS

Domestic travel up to 25%.

WORK ENVIRONMENT

This is a hybrid position based in our Princeton‑area office.

EEO STATEMENT

Zydus Therapeutics provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Zydus Therapeutics is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with Zydus Therapeutics, please contact us and let us know the nature of your request.