Director, Park Media & Growth Strategy

SeaWorld Parks & Entertainment; San Antonio (TX); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Paid Time Off

Complimentary Park Tickets and Passes

Park Discounts on Food and Merchandise

Medical, Dental, and Vision Insurance

401K Retirement plan

Tuition Reimbursement

Life Insurance

Disability Benefits

Employee Assistance Program

Legal Assistance Plan

Job summary

SeaWorld Parks & Entertainment is seeking a Director of Park Media to drive the development and execution of paid media strategies across digital and traditional channels, aiming to boost attendance, revenue, and brand awareness. This role oversees media planning, investment, and measurement, and leads a team delivering campaigns from strategy through creative production.

The position partners with Marketing, Finance, Revenue Management, Consumer Insights, Sales, Digital, and Executive

Qualifications

• 7-10+ years of progressive experience in integrated media and performance marketing.
• 5+ years managing and developing high-performing marketing teams.
• Proven success managing multi-million-dollar budgets and delivering measurable growth.
• Experience with marketing analytics, attribution, forecasting, and measurement frameworks.
• Theme park, attraction, hospitality, or entertainment industry experience preferred.
• Strong experience managing agency relationships and leading cross-functional marketing initiatives.

Responsibilities

• Develop and lead the annual paid media strategy, budget, and investment allocation across TV, radio, OOH, print, direct mail, paid search, social, CTV/OTT, streaming, digital audio, programmatic, and emerging platforms.
• Lead a team responsible for the full range of marketing execution that supports media performance — content and social channels, promotional partnerships, and creative/design output — ensuring consistency across paid, owned, and earned channels.
• Direct campaign planning and channel strategy in support of seasonal initiatives, promotional calendars, and major park priorities.
• Champion a test-and-learn culture across audiences, creative, messaging, and channels.
• Monitor KPIs including attendance, admissions revenue, ROAS, CAC, LTV, and incremental revenue.
• Build executive dashboards that communicate marketing effectiveness and optimization opportunities.
• Partner with CRM and Consumer Insights to leverage first-party data for targeting and personalization.
• Lead, mentor, and develop a marketing team spanning media, content, and partnerships functions, fostering accountability and professional growth.
• Manage relationships with agency, publisher, and technology partners, holding them accountable for performance and innovation.
• Present strategic recommendations and results to senior leadership.
• Stay current on media innovation, AI-enabled marketing, privacy regulation, and measurement practices.

Skills

Media strategy

Team leadership

Data analytics

Budget management

Cross-functional collaboration

Agency management

Forecasting

Education

Bachelor's degree in Marketing/Advertising/Communications/Business Administration

MBA or Master's degree preferred

Job description

SeaWorld Parks & Entertainment is seeking a Director of Park Media to drive the development and execution of paid media strategies across digital and traditional channels, aiming to boost attendance, revenue, and brand awareness. This role oversees media planning, investment, and measurement, and leads a team delivering campaigns from strategy through creative production.

The position partners with Marketing, Finance, Revenue Management, Consumer Insights, Sales, Digital, and Executive